Data Mining Techniques in CRM PDF Download
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Author: Konstantinos K. Tsiptsis
Publisher: John Wiley & Sons
ISBN: 1119965454
Category : Mathematics
Languages : en
Pages : 288
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Book Description
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Author: Konstantinos K. Tsiptsis
Publisher: John Wiley & Sons
ISBN: 1119965454
Category : Mathematics
Languages : en
Pages : 288
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Book Description
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Author: Antonios Chorianopoulos
Publisher: John Wiley & Sons
ISBN: 1119011558
Category : Mathematics
Languages : en
Pages : 405
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Book Description
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues. Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.
Author: Petra Perner
Publisher: Springer
ISBN: 3642314880
Category : Computers
Languages : en
Pages : 299
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Book Description
This book constitutes the refereed proceedings of the 12th Industrial Conference on Data Mining, ICDM 2012, held in Berlin, Germany in July 2012. The 22 revised full papers presented were carefully reviewed and selected from 97 submissions. The papers are organized in topical sections on data mining in medicine and biology; data mining for energy industry; data mining in traffic and logistic; data mining in telecommunication; data mining in engineering; theory in data mining; theory in data mining: clustering; theory in data mining: association rule mining and decision rule mining.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 134
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Book Description
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Author: Douglas Spencer
Publisher: Maximum Press
ISBN: 9781931644174
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Covering the functional characteristics of an on demand computing infrastructure, this book describes the IBM software products that can be used to create a computing infrastructure that has these characteristics. Also discussed is how IBM’s on demand strategy can help a business to make more informed purchasing decisions for IBM application software.
Author: Casey Young
Publisher: Maximum Press
ISBN: 9781931644006
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
This detailed look at IBM’s software products for e-business enables IBM users to gain a fundamental understanding of e-business architecture, where IBM software products fit into that architecture, and where to go to get more information. The main products and platforms for development tools and components, application server software, and secure network and management software are described. This book also distinguishes between two or more IBM software products that appear to serve the same purpose but really have different applications. Key products covered include DB2, Web Sphere, Lotus Domino, and Tivoli. This replaces 1885068581.
Author: Tomei, Lawrence A.
Publisher: IGI Global
ISBN: 1599048825
Category : Education
Languages : en
Pages : 1146
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Book Description
As more and more universities, schools, and corporate training organizations develop technology plans to ensure technology will directly benefit learning and achievement, the demand is increasing for an all-inclusive, authoritative reference source on the infusion of technology into curriculums worldwide. The Encyclopedia of Information Technology Curriculum Integration amasses a comprehensive resource of concepts, methodologies, models, architectures, applications, enabling technologies, and best practices for integrating technology into the curriculum at all levels of education. Compiling 154 articles from over 125 of the world's leading experts on information technology, this authoritative reference strives to supply innovative research aimed at improving academic achievement, teaching and learning, and the application of technology in schools and training environments.
Author: Chuck Ballard
Publisher: Vervante
ISBN: 9780738488868
Category : Computers
Languages : en
Pages : 532
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Book Description
Author: Michael L. Gonzales
Publisher: John Wiley & Sons
ISBN: 0471457361
Category : Computers
Languages : en
Pages : 706
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Book Description
Reviews planning and designing architecture and implementing the data warehouse. Includes discussions on how and why to apply IBM tools. Offers tips, tricks, and workarounds to ensure maximum performance. Companion Web site includes technical notes, product updates, corrections, and links to relevant material and training.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 138
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Book Description
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
