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Author: Luz del Carmen Vilchis Esquivel
Publisher:
ISBN: 9789685852326
Category :
Languages : es
Pages : 188
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Book Description
Author: Luz del Carmen Vilchis Esquivel
Publisher:
ISBN: 9789685852326
Category :
Languages : es
Pages : 188
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Book Description
Author: José Luís Reis
Publisher: Springer Nature
ISBN: 9819715520
Category : Marketing
Languages : en
Pages : 862
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Book Description
Zusammenfassung: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies
Author: Mónica García Melón
Publisher:
ISBN: 9788483633861
Category : Technology & Engineering
Languages : es
Pages : 376
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Book Description
Author: Luz del Carmen Vilchis
Publisher: UNAM
ISBN: 9789688431726
Category :
Languages : es
Pages : 172
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Book Description
Author: Roberto A. Champion
Publisher:
ISBN:
Category : Design
Languages : es
Pages : 104
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Book Description
Author:
Publisher:
ISBN: 9587927117
Category :
Languages : en
Pages : 157
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Book Description
Author: Verónica Sánchez Hernández
Publisher: Common Ground Research Networks
ISBN: 186335235X
Category : Foreign Language Study
Languages : en
Pages : 421
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Book Description
Over the past decade, interest in language teacher education and professionalization programs has increased significantly mainly due to global educational reforms, which have been driven by internationalization, multilingualism, the rise of new literacy and the incorporation of technologies. These reforms, based on the challenges of knowledge societies and networks, have created the need to re-evaluate and reconceptualize teacher training and teacher professional development as a "fundamental connection to teaching" (Bryant et al., 2008; Vélaz de Medrano & Vaillant, 2009; Espinosa, 2012; Johnson and Golombeck, 2018). The main objective is, then, to “prepare the new generations within an increasingly uncertain and demanding global scenario” (Pérez Ruíz, 2014, p 114). This publication addresses work on the education of language teachers in a variety of sociocultural, educational and institutional contexts carried out in Mexico and Latin America with various methodological designs and approaches from different theoretical perspectives. Therefore, in the context of current challenges, we seek to promote the exchange, discussions of experience and results of research and reflection that can influence the direction and implementation of language policies regarding teacher education and teacher professionalization for language teaching.
Author: Luis Rodríguez Morales
Publisher:
ISBN:
Category : Technology & Engineering
Languages : es
Pages : 132
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Book Description
Author:
Publisher:
ISBN:
Category : Physics
Languages : en
Pages : 398
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Book Description
Author: Pedro Mogorrón Huerta
Publisher: John Benjamins Publishing Company
ISBN: 902726287X
Category : Language Arts & Disciplines
Languages : en
Pages : 362
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Book Description
In all languages, humans frequently use linguistic combinations called phraseological units (PUs) in communicative acts. These PUs are characterized by their institutionalized fixation and, in many cases, by their opacity. Traditionally, the work on phraseology has placed the emphasis on the total fixing of components and structures of verbal expressions. Variation in PUs is currently an uncontested fact and has been extensively studied and analyzed. In addition, in the case of languages like Spanish, English, French, spoken in many countries, new creations or diatopic variants arise. While these diatopic expressions have been collected or analyzed in their territory of influence, no comprehensive collection showing all the expressions and contrastive analysis to observe the similarities and differences between these diatopic creations with all their idiosyncratic and cultural references have been made so far. The content of this volume deals with numerous linguistic, lexicographic and translational problems in the context of language variation in general, as well as specifically related to diatopic variation. The aim is to make progress in these challenging and highly interesting areas which still pose many comprehension and translation problems.
