Summary of Metaphorically Selling by Anne Miller PDF Download
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Author: getAbstract AG
Publisher: getAbstract AG
ISBN:
Category : Business & Economics
Languages : en
Pages : 12
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Book Description
You might say that author Anne Miller is like a homeowner who strikes oil while digging a ditch in the backyard. In this book, she shares knowledge she refined from more than 20 years of distilling metaphors. Her book leaves little doubt that metaphors can fuel the engines of your sales success. Its pages are full of colorful, persuasive anecdotes and analogies that follow one another like racecars coming out of Turn Four at Daytona. If you doubt whether her advice will apply to the rubber-meets-the-road realities of sales, just take Miller’s ideas out for a test drive. Her primary expertise is in presentations, not sales, which may explain why her roadmap (note the extended metaphor) to success is so much more creative than most sales advice. Miller’s book leaves many other tomes in the dust. getAbstract.com thinks sales professionals who read this book and master the art of the metaphor should get ready to take a victory lap or two. This officially licensed summary of Metaphorically Selling was produced by getAbstract, the world's largest provider of book summaries. getAbstract works with hundreds of the best publishers to find and summarize the most relevant content out there. Find out more at getabstract.com.
Author: getAbstract AG
Publisher: getAbstract AG
ISBN:
Category : Business & Economics
Languages : en
Pages : 12
Get Book Here
Book Description
You might say that author Anne Miller is like a homeowner who strikes oil while digging a ditch in the backyard. In this book, she shares knowledge she refined from more than 20 years of distilling metaphors. Her book leaves little doubt that metaphors can fuel the engines of your sales success. Its pages are full of colorful, persuasive anecdotes and analogies that follow one another like racecars coming out of Turn Four at Daytona. If you doubt whether her advice will apply to the rubber-meets-the-road realities of sales, just take Miller’s ideas out for a test drive. Her primary expertise is in presentations, not sales, which may explain why her roadmap (note the extended metaphor) to success is so much more creative than most sales advice. Miller’s book leaves many other tomes in the dust. getAbstract.com thinks sales professionals who read this book and master the art of the metaphor should get ready to take a victory lap or two. This officially licensed summary of Metaphorically Selling was produced by getAbstract, the world's largest provider of book summaries. getAbstract works with hundreds of the best publishers to find and summarize the most relevant content out there. Find out more at getabstract.com.
Author: Anne Miller
Publisher: Chiron Assoc Incorporated
ISBN: 9780976279402
Category : Business communication
Languages : en
Pages : 0
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Book Description
You might say that author Anne Miller is like a homeowner who strikes oil while digging a ditch in the backyard. In this book, she shares knowledge she refined from more than 20 years of distilling metaphors. Her book leaves little doubt that metaphors can fuel the engines of your sales success. Its pages are full of colorful, persuasive anecdotes and analogies that follow one another like racecars coming out of Turn Four at Daytona. If you doubt whether her advice will apply to the rubber-meets-the-road realities of sales, just take Miller's ideas out for a test drive. Her primary expertise is in presentations, not sales, which may explain why her roadmap (note the extended metaphor) to success is so much more creative than most sales advice. Miller's book leaves many other tomes in the dust. getAbstract.com thinks sales professionals who read this book and master the art of the metaphor should get ready to take a victory lap or two.
Author: Gerald Zaltman
Publisher: Harvard Business Press
ISBN: 1422121151
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Author: Anne Miller
Publisher: Chiron Assoc Incorporated
ISBN: 9780976279440
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Business book packed with exercises & examples to help people break through information overload and drive home their points creatively, memorably and dramatically to achieve desired results.
Author: Harry Beckwith
Publisher: Business Plus
ISBN: 0759521522
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Author: Sandor Ellix Katz
Publisher: Chelsea Green Publishing
ISBN: 1645020223
Category : Cooking
Languages : en
Pages : 128
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Book Description
Los Angeles Times Best Cookbooks 2020 Saveur Magazine "Favorite Cookbook to Gift" Esquire Magazine Best Cookbooks of 2020 "The book weaves in reflections on art, religion, culture, music, and more, so even if you’re not an epicure, there’s something for everyone."—Men's Journal Bestselling author Sandor Katz—an “unlikely rock star of the American food scene” (New York Times), with over 500,000 books sold—gets personal about the deeper meanings of fermentation. In 2012, Sandor Ellix Katz published The Art of Fermentation, which quickly became the bible for foodies around the world, a runaway bestseller, and a James Beard Book Award winner. Since then his work has gone on to inspire countless professionals and home cooks worldwide, bringing fermentation into the mainstream. In Fermentation as Metaphor, stemming from his personal obsession with all things fermented, Katz meditates on his art and work, drawing connections between microbial communities and aspects of human culture: politics, religion, social and cultural movements, art, music, sexuality, identity, and even our individual thoughts and feelings. He informs his arguments with his vast knowledge of the fermentation process, which he describes as a slow, gentle, steady, yet unstoppable force for change. Throughout this truly one-of-a-kind book, Katz showcases fifty mesmerizing, original images of otherworldly beings from an unseen universe—images of fermented foods and beverages that he has photographed using both a stereoscope and electron microscope—exalting microbial life from the level of “germs” to that of high art. When you see the raw beauty and complexity of microbial structures, Katz says, they will take you “far from absolute boundaries and rigid categories. They force us to reconceptualize. They make us ferment.” Fermentation as Metaphor broadens and redefines our relationship with food and fermentation. It’s the perfect gift for serious foodies, fans of fermentation, and non-fiction readers alike. "It will reshape how you see the world."—Esquire
Author: George Lakoff
Publisher: University of Chicago Press
ISBN: 0226470997
Category : Philosophy
Languages : en
Pages : 292
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Book Description
The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.
Author: Lynette Monteiro
Publisher: FriesenPress
ISBN: 1460209354
Category : Psychology
Languages : en
Pages : 146
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Book Description
Living a rushed, demanding life and wishing for mental calm to deal with the difficulties you face? Stressed out by tangled thoughts and frazzled feelings? Mindfulness Starts Here offers you a way to ease stress with clear instructions on these points: How mindfulness works using Five Skillful Habits How being mindful can help you deal better with sadness, pain, and anxiety How mindfulness can make your life more manageable In Mindfulness Starts Here, you learn how mindfulness works through simple, clear explanations. The instructions and practices show you how to pay attention to your life so you can make skillful decisions. The examples help you understand: How practicing Five Skillful Habits can change the way you live your life Why living fully in pleasant and unpleasant times can enrich your life How mindfulness reduces reactivity to and increases steadiness under stress"
Author: Richard R. Kopp
Publisher: Routledge
ISBN: 1134864019
Category : Psychology
Languages : en
Pages : 226
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Book Description
First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Patti D. Nogales
Publisher: Stanford Univ Center for the Study
ISBN: 9781575861593
Category : Philosophy
Languages : en
Pages : 241
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Book Description
Provides a theory of metaphor that is compatible with current trends in cognitive linguistics.
