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Author:
Publisher:
ISBN:
Category : Menu design
Languages : en
Pages : 10
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Book Description
Author:
Publisher:
ISBN:
Category : Menu design
Languages : en
Pages : 10
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Book Description
Author: Albin G. Seaberg
Publisher: John Wiley & Sons
ISBN: 0471289833
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
Author: Paul J. McVety
Publisher: John Wiley & Sons
ISBN: 0470072679
Category : Cooking
Languages : en
Pages : 277
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Book Description
Understanding the fundamentals of menu planning is essential to building a successful foodservice concept since the menu is the foundation upon which a foodservice operation builds both its reputation and profit. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design.Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. The content in this edition is divided into three parts. Part I focuses on the evolution of the menu and includes topics such as menu trends in the industry, performing market research and creating a market survey, nutrition and dietary guidelines, and menu planning. Part II examines the financial aspects of menu planning such as performing a yield test, creating and writing standardized recipes, and recipe costing. Part III covers writing, designing, and merchandising the menu. With this accessible resource, hospitality management students, culinary students, restaurateurs and other foodservice professionals will all gain a thorough understanding of how an effective and successfully planned menu is fundamental to the success and profitability of the wider foodservice enterprise.
Author: Leonard F. Fellman
Publisher: Chain Store Guide
ISBN: 9780867302370
Category : Art
Languages : en
Pages : 136
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Book Description
Author: Judi Radice
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 264
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Book Description
Author: Gen Takeshi Saito
Publisher:
ISBN: 9784785800840
Category : Menu design
Languages : en
Pages : 228
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : ja
Pages : 0
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Book Description
Author: Albin G. Seaberg
Publisher: Cbi Publishing Company
ISBN: 9780843622225
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
Author: Jack E. Miller
Publisher: Wiley
ISBN: 9780471287476
Category : Cooking
Languages : en
Pages : 0
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Book Description
Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry's top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms
Author: Alison Pearlman
Publisher: Agate Publishing
ISBN: 1572848227
Category : Design
Languages : en
Pages : 242
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Book Description
An art expert takes a critical look at restaurant menus—from style and layout to content, pricing and more—to reveal the hidden influence of menu design. We’ve all ordered from a restaurant menu. But have you ever wondered to what extent the menu is ordering you? In May We Suggest, art historian and gastronome Alison Pearlman focuses her discerning eye on the humble menu to reveal a captivating tale of persuasion and profit. Studying restaurant menus through the lenses of art history, experience design and behavioral economics, Pearlman reveals how they are intended to influence our dining experiences and choices. Then she goes on a mission to find out if, when, and how a menu might sway her decisions at more than sixty restaurants across the greater Los Angeles area. What emerges is a captivating, thought-provoking study of one of the most often read but rarely analyzed narrative works around.
