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Author: Terri Wells
Publisher:
ISBN: 9781432750725
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
The Insider's Guide to Success in this Unique Industry To make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. That's where Medical Device Marketing comes in. With more than 20 years' experience in the business, author Terri Wells outlines a complete road map for a successful product cycle-from development to phase-out. You'll learn: How to identify the customer-and why this seemingly simple task is trickier than it sounds. Steps to a winning business plan-from conducting insightful market research to making accurate cost projections. Keys to product development-along with what to do when the unexpected happens. Effective sales support-including what you really need to know about how every sales team operates. How to get product launches right-as well as the communication tips that will make or break a great product. Tactics for managing existing product lines-and how to boost sales during a plateau. Insider advice for a successful career-and the key behaviors you must always, absolutely avoid in order to keep it. Much, much more! Whether you are aiming for a product management position or are a longtime veteran, Medical Device Marketing is the unique and up-to-the-minute guidebook for this exciting business. It's packed with real-life examples, sample charts and marketing plans, and-most importantly-keen insight you won't find anywhere else."
Author: Terri Wells
Publisher:
ISBN: 9781432750725
Category : Business & Economics
Languages : en
Pages : 164
Get Book Here
Book Description
The Insider's Guide to Success in this Unique Industry To make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. That's where Medical Device Marketing comes in. With more than 20 years' experience in the business, author Terri Wells outlines a complete road map for a successful product cycle-from development to phase-out. You'll learn: How to identify the customer-and why this seemingly simple task is trickier than it sounds. Steps to a winning business plan-from conducting insightful market research to making accurate cost projections. Keys to product development-along with what to do when the unexpected happens. Effective sales support-including what you really need to know about how every sales team operates. How to get product launches right-as well as the communication tips that will make or break a great product. Tactics for managing existing product lines-and how to boost sales during a plateau. Insider advice for a successful career-and the key behaviors you must always, absolutely avoid in order to keep it. Much, much more! Whether you are aiming for a product management position or are a longtime veteran, Medical Device Marketing is the unique and up-to-the-minute guidebook for this exciting business. It's packed with real-life examples, sample charts and marketing plans, and-most importantly-keen insight you won't find anywhere else."
Author: Charlene Cho
Publisher:
ISBN: 9781641059718
Category : Medical instruments and apparatus
Languages : en
Pages : 389
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Book Description
"Each chapter in this book describes the general concepts that frame a given subject area and addresses some of the basic administrative, regulatory, and compliance concerns that arise in the context of bringing a medical device to market"--
Author: Gennadi Saiko
Publisher: CRC Press
ISBN: 1000632180
Category : Medical
Languages : en
Pages : 274
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Book Description
Many of us in science have this "Aha!" moment when the mental puzzle is put together and you get a clear picture of a product, which will change the world. Moreover, you have a clear understanding of how it can be a commercial success. So, you decide to start a new company, a startup, and have a clear path to success. However, soon you come face to face with reality, where things are much more complicated. Only a minute fraction of startups survives and becomes successful. This is particularly true in the complex world of medical devices. There are many good books on startups but this book is specifically about startups specializing in medical devices, which are very different from other ones. It is written by a MedDev entrepreneur for first-time MedTech entrepreneurs.
Author: Timothy Walker
Publisher:
ISBN: 9780997635829
Category :
Languages : en
Pages : 122
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Book Description
INSIGHTS offers 33 lessons learned in my Medical Device Marketing career. Now that I am deep into my career it occurs to me that commercializing medical devices is difficult and is getting harder with every passing decade.When I started on this journey in 1980, I didn't know how good I had it.Everything I was doing was a first for me, and frankly, for those around me.There were no books with helpful hints, advice, warnings; I truly had tofigure it out as I went.Wouldn't it be nice if there were a collection of stories that provided astarting point that you could build upon as you conducted your work as amedical device marketer? A perspective other than your supervisors thatdared you to think differently and be bold, but provided you lessons thatwould allow you to avoid the pitfalls of inexperience?This book is my humble attempt to provide that starting point and providesome hard earned lessons.Please don't take this collection of stories as a prescription for success. If thereis one lesson I have learned, it is that there is no one right way to do anything.There are however, some better ways than others.It is my hope that you gain what I refer to as a "golden nugget" of Insightfrom each of these stories and that those nuggets make your life a biteasier. Read the book through and then keep it close by as a reference forwhen you need it.All the stories are based on real-life scenarios. Some of the situational detailshave been disguised or blended together to create complete stories.
Author: Charlotte Bruun Piester
Publisher:
ISBN: 9788741268859
Category :
Languages : en
Pages :
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Book Description
Author: Peter J. Ogrodnik
Publisher: Academic Press
ISBN: 0128149639
Category : Technology & Engineering
Languages : en
Pages : 538
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Book Description
Medical Device Design: Innovation from Concept to Market, Second Edition provides the bridge between engineering design and medical device development. There is no single text that addresses the plethora of design issues a medical devices designer meets when developing new products or improving older ones; this book fills that need. It addresses medical devices' regulatory (FDA and EU) requirements, shows the essential methodologies medical designers must understand to ensure their products meet requirements, and brings together proven design protocols, thus enabling engineers and medical device manufacturers to rapidly bring new products to the marketplace. This book is unique because it takes the reader through the process of medical device development, from very early stages of conceptualization, to commercialization on the global market. This rare resource can be used by both professionals and newcomers to device design. Provides a reference to standards and regulations that have been updated, including ISO 13485:2016, FDA regulations and the European Medical Device Regulation Includes new case studies in the areas of classifying medical devices, the design process, quality, labeling, instructions for use, and more Presents additional content around software and biocompatibility concerns
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 030904491X
Category : Medical
Languages : en
Pages : 225
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Book Description
Americans praise medical technology for saving lives and improving health. Yet, new technology is often cited as a key factor in skyrocketing medical costs. This volume, second in the Medical Innovation at the Crossroads series, examines how economic incentives for innovation are changing and what that means for the future of health care. Up-to-date with a wide variety of examples and case studies, this book explores how payment, patent, and regulatory policiesâ€"as well as the involvement of numerous government agenciesâ€"affect the introduction and use of new pharmaceuticals, medical devices, and surgical procedures. The volume also includes detailed comparisons of policies and patterns of technological innovation in Western Europe and Japan. This fact-filled and practical book will be of interest to economists, policymakers, health administrators, health care practitioners, and the concerned public.
Author: Annetine C. Gelijns
Publisher: National Academies
ISBN:
Category : Clinical medicine
Languages : en
Pages : 78
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Book Description
Author: Dennis Huckerby
Publisher:
ISBN: 9781860674150
Category : Medical supplies
Languages : en
Pages : 87
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Book Description
Author: Nikolas F. Kerr
Publisher:
ISBN: 9780990908104
Category : Business & Economics
Languages : en
Pages : 80
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Book Description
If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.
