The Power of the Media in Health Communication

The Power of the Media in Health Communication PDF Author: Valentina Marinescu
Publisher: Routledge
ISBN: 1317019504
Category : Medical
Languages : en
Pages : 232

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Book Description
Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models for contemporary people. The ways in which health is defined or understood can have wide-ranging implications and can have an impact on issues such as health promotion or health literacy. Health presentation in the media has a significant social impact because this type of message is important in changing people's beliefs, attitudes and behaviours relating to health and in promoting health-related knowledge among the target audience. The present volume provides an interdisciplinary and multicultural contemporary approach to the controversial link between medicine and media. The authors that have contributed to this volume analyse the media and medicine from different perspectives and different countries (USA, UK, Portugal, Turkey, Taiwan, Mexico, Estonia, Romania), thus offering a re-positioning of the study of media and medicine. The new perspectives offered by this volume will be of interest to any health communication or media studies student or academic since they bring to light new ideas, new methodologies and new results.

The Power of the Media in Health Communication

The Power of the Media in Health Communication PDF Author: Valentina Marinescu
Publisher: Routledge
ISBN: 1317019504
Category : Medical
Languages : en
Pages : 232

Get Book Here

Book Description
Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models for contemporary people. The ways in which health is defined or understood can have wide-ranging implications and can have an impact on issues such as health promotion or health literacy. Health presentation in the media has a significant social impact because this type of message is important in changing people's beliefs, attitudes and behaviours relating to health and in promoting health-related knowledge among the target audience. The present volume provides an interdisciplinary and multicultural contemporary approach to the controversial link between medicine and media. The authors that have contributed to this volume analyse the media and medicine from different perspectives and different countries (USA, UK, Portugal, Turkey, Taiwan, Mexico, Estonia, Romania), thus offering a re-positioning of the study of media and medicine. The new perspectives offered by this volume will be of interest to any health communication or media studies student or academic since they bring to light new ideas, new methodologies and new results.

Participatory Health Through Social Media

Participatory Health Through Social Media PDF Author: Shabbir Syed-Abdul
Publisher: Academic Press
ISBN: 0128095482
Category : Health & Fitness
Languages : en
Pages : 164

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Book Description
Participatory Health through Social Media explores how traditional models of healthcare can be delivered differently through social media and online games, and how these technologies are changing the relationship between patients and healthcare professionals, as well as their impact on health behavior change. The book also examines how the hospitals, public health authorities, and inspectorates are currently using social media to facilitate both information distribution and collection. Also looks into the opportunities and risks to record and analyze epidemiologically relevant data retrieved from the Internet, social media, sensor data, and other digital sources. The book encompasses topics such as patient empowerment, gamification and social games, and the relationships between social media, health behavior change, and health communication crisis during epidemics. Additionally, the book analyzes the possibilities of big data generated through social media. Authored by IMIA Social Media working group, this book is a valuable resource for healthcare researchers and professionals, as well as clinicians interested in using new media as part of their practice or research. - Presents a multidisciplinary point of view providing the readers with a broader perspective - Brings the latest case studies and technological advances in the area, supported by an active international community of members who actively work in this area - Endorsed by IMIA Social Media workgroup, guaranteeing trustable information from the most relevant experts on the subject - Examines how the hospitals, public health authorities, and inspectorates are currently using social media to facilitate both information distribution and collection

Communication and Health

Communication and Health PDF Author: Charlene Elliott
Publisher: Springer Nature
ISBN: 9811642907
Category : Social Science
Languages : en
Pages : 350

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Book Description
This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.

Media and Health

Media and Health PDF Author: Clive Seale
Publisher: SAGE
ISBN: 1412933412
Category : Language Arts & Disciplines
Languages : en
Pages : 257

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Book Description
`This book appears to fill a substantial gap in the literature at present. There are, quite simply, no books available which engage seriously and competently with the presentation of health issues in the media, and certainly none which focuses on representations of health and illness in as thematically coherent a manner as Seale proposes to do′ - Richard Gwyn, University of Cardiff `This is an excellent resource for students. It provides a comprehensive review of secondary literature in the field and is very well researched. Students of sociology of health and illness and in media and communication studies will find the book invaluable′ - David Oswell, Goldsmiths College, University of London `This is a comprehensive work on media health, providing an invaluable "toolkit" for understanding health and the media in contemporary society. Seale goes further than previous textbooks, critiquing the "lament" of media health promoters in order to explore the moralisation and commercialisation of media health′ - Dr Annette Hill, University of Westminster How are health matters presented by the mass media? How accurate are the messages we are receiving? This book demonstrates how health messages in popular mass media are important influences in our lives, and that they are not neutral, being subject to many determining influences. It demonstrates the importance of mass media for understanding the experience of illness, health and health care, bringing together the latest thinking in the field of media studies and the sociology of health and illness. This book provides a thorough review of research literature on media representations of health, illness and health care, covering their production, characteristic forms and relationships with the everyday lives of media audiences. It brings together both well known and lesser-known studies in the context of an integrated, sociological argument about media and health. Media producers are subject to a variety of influences, from medical lobbies, scientific organizations, and not least the commercial pressure to satisfy media-saturated audiences. These mean that aims of health promoters are not always easily achieved, leading to considerable tensions that require a deeper understanding of media health than has hitherto been applied to them. This book will be essential reading for health educators and promoters, as well as health care providers interested in the cultural aspects of health, sociologists of health and illness, and students and academics of media studies.

Handbook of Research on Representing Health and Medicine in Modern Media

Handbook of Research on Representing Health and Medicine in Modern Media PDF Author: Sar?, Gül?ah
Publisher: IGI Global
ISBN: 1799868273
Category : Medical
Languages : en
Pages : 618

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Book Description
Traditional and social media are used extensively in terms of public health today. Studies show that social media works much better than other follow-up systems, leading it to become a modern and somewhat new tool for disease coverage and information discovery. The current state of the representation of health and medicine in the media is an important factor to analyze in the field of health communication, especially amidst the onset of a global pandemic. The ways in which the media discusses health, the campaigns that are used, and the ethics around this role of media and journalism are defining factors in the spread of information regarding health. The Handbook of Research on Representing Health and Medicine in Modern Media is a crucial reference that discusses health communication within two contexts: in terms of the media and journalists presenting critical health information and in terms of media literacy and information retrieval methods of media consumers through modern digital channels. The main purpose of these chapters is the development of critical thinking about health presentations and health communication issues in the media by presenting a discussion of the issues that will contribute to this vital view of health, medicine, and diseases in the media. The primary topics highlighted in this book are infectious diseases in the media, campaigning, media ethics, digital platforms such as television and social media in health communication, and the media’s impact on individuals and society. This book is ideal for journalists, reporters, researchers, practitioners, public health officials, social media analysts, researchers, academicians, and students looking for information on how health and medicine are presented in the media, the channels used for information delivery, and the impact of the media on health and medicine.

Health Communication in the New Media Landscape

Health Communication in the New Media Landscape PDF Author: Jerry C. Parker, PhD
Publisher: Springer Publishing Company
ISBN: 0826101232
Category : Medical
Languages : en
Pages : 495

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Book Description
"This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution." --Doody's "In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients." -Paul R. Gully, MB, ChB, FRCPC, FFPH,World Health Organization, Geneva Switzerland (From the Foreword) To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts. Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it. This unique book addresses the following: The role technology can and will play in health communication How new media can be used to improve health literacy How patients can learn about health-related issues and health care New ways practitioners will be able to communicate with their patients How persons with chronic diseases learn about resources, support systems, and rehabilitation The impact of the new media landscape on health care providers, insurance companies, and health care policies

Young People, Social Media and Health

Young People, Social Media and Health PDF Author: Victoria Goodyear
Publisher: Routledge
ISBN: 1351026968
Category : Education
Languages : en
Pages : 367

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Book Description
The Open Access version of this book, available at http://www.tandfebooks.com/doi/view/10.4324/9781351026987, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. The pervasiveness of social media in young people’s lives is widely acknowledged, yet there is little evidence-based understanding of the impacts of social media on young people’s health and wellbeing. Young People, Social Media and Health draws on novel research to understand, explain, and illustrate young people’s experiences of engagement with health-related social media; as well as the impacts they report on their health, wellbeing, and physical activity. Using empirical case studies, digital representations, and evidence from multi-sector and interdisciplinary stakeholders and academics, this volume identifies the opportunities and risk-related impacts of social media. Offering new theoretical insights and practical guidelines for educators, practitioners, parents/guardians, and policy makers; Young People, Social Media and Health will also appeal to students and researchers interested in fields such as Sociology of Sport, Youth Sports Development, Secondary Physical Education, and Media Effects.

Health Communication and Mass Media

Health Communication and Mass Media PDF Author: Dr Benjamin R Bates
Publisher: Gower Publishing, Ltd.
ISBN: 1472401646
Category : Business & Economics
Languages : en
Pages : 466

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Book Description
Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.

Exploring the Role of Social Media in Health Promotion

Exploring the Role of Social Media in Health Promotion PDF Author: Michael Stellefson
Publisher:
ISBN: 9783039363292
Category :
Languages : en
Pages : 178

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Book Description
The use of social media in public health education/promotion has been increasing due, in part, to its ability to remove physical access and geographical barriers for users. Specifically, social media provides an outlet to increase and promote translational health communication strategies and the effective dissemination of health information and data in ways that allow users to not only utilize, but also to create and share pertinent health information. Although social media applications in public health and health promotion have yielded success in terms of generating support structures and networks for effective health behavior change, there are challenges and complications associated with use of social media that also need to be addressed (e.g., managing misinformation, ensuring compliance with privacy protection regulations). This Special Issue aims to explore social media as a translational health promotion tool by bridging principles of health education and health communication. Broadly, this Special Issue is seeking original submissions that examine: (1) the method with which social media users access, negotiate, and create health information that is both actionable and impactful for diverse audiences; (2) strategies for overcoming challenges to using social media in health promotion; and (3) best practices for designing, implementing, and/or evaluating social media campaigns and forums in public health. Special interest will be given to innovative submissions that expand and build upon traditional health education approaches with health communication theories and models. Other manuscript types of interest include relevant position papers, brief reports, and commentaries.

Media Advocacy and Public Health

Media Advocacy and Public Health PDF Author:
Publisher: SAGE
ISBN: 9780803942899
Category : Language Arts & Disciplines
Languages : en
Pages : 252

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Book Description
Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied.