Media and Culture 8e with 2013 Update & Videocentral

Media and Culture 8e with 2013 Update & Videocentral PDF Author: University Richard Campbell
Publisher:
ISBN: 9781457634338
Category :
Languages : en
Pages : 0

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Media and Culture 8e with 2013 Update & Videocentral

Media and Culture 8e with 2013 Update & Videocentral PDF Author: University Richard Campbell
Publisher:
ISBN: 9781457634338
Category :
Languages : en
Pages : 0

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Loose-Leaf Version of Media & Culture with 2013 Update 8e & Videocentral for Media & Culture with 2013 Update (Access Card)

Loose-Leaf Version of Media & Culture with 2013 Update 8e & Videocentral for Media & Culture with 2013 Update (Access Card) PDF Author: University Richard Campbell
Publisher:
ISBN: 9781457632891
Category :
Languages : en
Pages : 0

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Media and Culture

Media and Culture PDF Author: Richard Campbell
Publisher: Bedford/st Martins
ISBN: 9781457612657
Category : Language Arts & Disciplines
Languages : en
Pages : 515

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Media & Culture, 7th Edition with 2011 Update & EBook & Videocentral

Media & Culture, 7th Edition with 2011 Update & EBook & Videocentral PDF Author: Richard Campbell, Dr
Publisher:
ISBN: 9780312563684
Category :
Languages : en
Pages :

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Media & Culture

Media & Culture PDF Author: Richard Campbell
Publisher: Bedford Books
ISBN: 9780312390709
Category : Mass media and culture
Languages : en
Pages : 613

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Book Description
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Convergence Culture

Convergence Culture PDF Author: Henry Jenkins
Publisher: NYU Press
ISBN: 0814742955
Category : Social Science
Languages : en
Pages : 361

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Book Description
“What the future fortunes of [Gramsci’s] writings will be, we cannot know. However, his permanence is already sufficiently sure, and justifies the historical study of his international reception. The present collection of studies is an indispensable foundation for this.” —Eric Hobsbawm, from the preface Antonio Gramsci is a giant of Marxian thought and one of the world's greatest cultural critics. Antonio A. Santucci is perhaps the world's preeminent Gramsci scholar. Monthly Review Press is proud to publish, for the first time in English, Santucci’s masterful intellectual biography of the great Sardinian scholar and revolutionary. Gramscian terms such as “civil society” and “hegemony” are much used in everyday political discourse. Santucci warns us, however, that these words have been appropriated by both radicals and conservatives for contemporary and often self-serving ends that often have nothing to do with Gramsci’s purposes in developing them. Rather what we must do, and what Santucci illustrates time and again in his dissection of Gramsci’s writings, is absorb Gramsci’s methods. These can be summed up as the suspicion of “grand explanatory schemes,” the unity of theory and practice, and a focus on the details of everyday life. With respect to the last of these, Joseph Buttigieg says in his Nota: “Gramsci did not set out to explain historical reality armed with some full-fledged concept, such as hegemony; rather, he examined the minutiae of concrete social, economic, cultural, and political relations as they are lived in by individuals in their specific historical circumstances and, gradually, he acquired an increasingly complex understanding of how hegemony operates in many diverse ways and under many aspects within the capillaries of society.” The rigor of Santucci’s examination of Gramsci’s life and work matches that of the seminal thought of the master himself. Readers will be enlightened and inspired by every page.

Television as Digital Media

Television as Digital Media PDF Author: James Bennett
Publisher: Duke University Press
ISBN: 0822349108
Category : Computers
Languages : en
Pages : 401

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Book Description
Collection of essays that consider television as a digital media form and the aesthetic, cultural, and industrial changes that this shift has provoked.

Sports Fans 2.0

Sports Fans 2.0 PDF Author: David M. Sutera
Publisher: Scarecrow Press
ISBN: 0810890771
Category : Sports & Recreation
Languages : en
Pages : 213

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Book Description
As of 2012, Twitter has over 100 million active users worldwide, generating close to 230 million Tweets per day. Encouraged by sports shows that incorporate social media as a major component of their programming strategies, sports fans and athletes have proven to be some of the most prolific and adept users of Twitter and other social media platforms. Social media has made it possible for fans to cross the virtual barrier that separates them from the teams they love and the athletes they follow, changing the way fans and athletes interact in the world of sports. In Sports Fans 2.0: How Fans Are Using Social Media to Get Closer to the Game, David M. Sutera explores the increasingly participatory nature of contemporary sports fandom and spectatorship. He examines the ways in which digital media has created and facilitated new channels for sports fan engagement, and how technology has enhanced the fan’s perception of participating in America’s sports culture. In addition, Sutera shows how high-profile athletes are using social media to increase their fan base and promote their own celebrity status, creating the sense that they are more accessible to their fans. Social media has forever altered the way sports fans and athletes engage with each other. Covering a wide range of sports and social media outlets, Sports Fans 2.0 is an accessible examination of how technology has changed—and will continue to change—the world of sports. Written for general readers and scholars alike, this book will appeal to anyone interested in the effects of social media on popular culture.

Communicator-in-Chief

Communicator-in-Chief PDF Author: John Allen Hendricks
Publisher: Lexington Books
ISBN: 0739141074
Category : Political Science
Languages : en
Pages : 190

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Book Description
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

Media Essentials

Media Essentials PDF Author: Richard Campbell
Publisher: Macmillan Higher Education
ISBN: 131926607X
Category : Mass media and culture
Languages : en
Pages : 1306

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Book Description
A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.