Author: R. S. Hunter
Publisher: ASTM International
ISBN: 9780803105645
Category : Medical
Languages : en
Pages : 206
Book Description
Sensory Evaluation of Appearance of Materials
Author: R. S. Hunter
Publisher: ASTM International
ISBN: 9780803105645
Category : Medical
Languages : en
Pages : 206
Book Description
Publisher: ASTM International
ISBN: 9780803105645
Category : Medical
Languages : en
Pages : 206
Book Description
Sensory Evaluation of Appearance of Materials
Author:
Publisher: ASTM International
ISBN:
Category :
Languages : en
Pages : 203
Book Description
Publisher: ASTM International
ISBN:
Category :
Languages : en
Pages : 203
Book Description
Marketing Research and Modeling: Progress and Prospects
Author: Yoram Wind
Publisher: Springer Science & Business Media
ISBN: 0387286926
Category : Business & Economics
Languages : en
Pages : 343
Book Description
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Publisher: Springer Science & Business Media
ISBN: 0387286926
Category : Business & Economics
Languages : en
Pages : 343
Book Description
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
ASTM Special Technical Publication
Author:
Publisher:
ISBN:
Category : Materials
Languages : en
Pages : 208
Book Description
Publisher:
ISBN:
Category : Materials
Languages : en
Pages : 208
Book Description
Food Colour and Appearance
Author: Hutchings
Publisher: Springer Science & Business Media
ISBN: 1461523737
Category : Technology & Engineering
Languages : en
Pages : 524
Book Description
Much of man's behaviour is controlled by appearance, but the appearance of his food is of paramount importance to his health and well-being. In day-to-day survival and marketing situations, we can or not most foods are fit to eat from their optical tell whether properties. Although vision and colour perception are the means by which we appreciate our surroundings, visual acceptance depends on more than just colour. It depends on total appearance. In the recent past the food technologist has been under pressure to increase his/her understanding of first, the behaviour of raw materials under processing, and second, the behaviour and motivation of his/her customers in a growing, more discriminating, and worldwide market. The chapters which follow describe the philosophy of total ap pearance, the factors comprising it, and its application to the food industry. Included are: considerations of the evolutionary, historical, and cultural aspects of food appearance; the physics and food chemistry of colour and appearance; the principles of sensory ap pearance assessment and appearance profile analysis, as well as instrumental measurement; the interaction of product appearance, control, and acceptance in the varied environments of the laboratory, production line, supermarket, home and restaurant. A broad examination has been made in an attempt to get into perspective the importance of appearance to all sectors of the industry.
Publisher: Springer Science & Business Media
ISBN: 1461523737
Category : Technology & Engineering
Languages : en
Pages : 524
Book Description
Much of man's behaviour is controlled by appearance, but the appearance of his food is of paramount importance to his health and well-being. In day-to-day survival and marketing situations, we can or not most foods are fit to eat from their optical tell whether properties. Although vision and colour perception are the means by which we appreciate our surroundings, visual acceptance depends on more than just colour. It depends on total appearance. In the recent past the food technologist has been under pressure to increase his/her understanding of first, the behaviour of raw materials under processing, and second, the behaviour and motivation of his/her customers in a growing, more discriminating, and worldwide market. The chapters which follow describe the philosophy of total ap pearance, the factors comprising it, and its application to the food industry. Included are: considerations of the evolutionary, historical, and cultural aspects of food appearance; the physics and food chemistry of colour and appearance; the principles of sensory ap pearance assessment and appearance profile analysis, as well as instrumental measurement; the interaction of product appearance, control, and acceptance in the varied environments of the laboratory, production line, supermarket, home and restaurant. A broad examination has been made in an attempt to get into perspective the importance of appearance to all sectors of the industry.
Multiattribute Decisions in Marketing
Author: Paul E. Green
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 424
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 424
Book Description
Five-year Index to ASTM Technical Papers and Reports
Author: American Society for Testing and Materials
Publisher:
ISBN:
Category : Materials
Languages : en
Pages : 300
Book Description
Publisher:
ISBN:
Category : Materials
Languages : en
Pages : 300
Book Description
Increasing Marketing Productivity and Conceptual and Methodological Foundation of Marketing
Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 588
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 588
Book Description
Current Engineering Practice
Author:
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 182
Book Description
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 182
Book Description
Marketing Research
Author: Carl McDaniel, Jr.
Publisher: John Wiley & Sons
ISBN: 1119716314
Category : Business & Economics
Languages : en
Pages : 434
Book Description
Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and practice to provide students with a comprehensive understanding of the subject. A unique applications-based approach—grounded in the authors' 50 years' combined experience in the marketing research industry—features real data, real people, and real research to prepare students for designing, conducting, analyzing, and integrating marketing research in their future business careers. Already a standard text in marketing research courses, the twelfth edition contains thoroughly revised content that reflects the latest trends, practices, and research in the field. Numerous examples of companies and research firms, such as Twitter, ESPN, Ford, and General Motors, are featured throughout the text to illustrate how marketing research is gathered and used in the real world. Detailed yet accessible chapters examine topics including marketing intelligence, problem definition and exploratory research, big data and data analytics, online and social media marketing research, questionnaire design, statistical testing, and managing marketing research studies and teams.
Publisher: John Wiley & Sons
ISBN: 1119716314
Category : Business & Economics
Languages : en
Pages : 434
Book Description
Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and practice to provide students with a comprehensive understanding of the subject. A unique applications-based approach—grounded in the authors' 50 years' combined experience in the marketing research industry—features real data, real people, and real research to prepare students for designing, conducting, analyzing, and integrating marketing research in their future business careers. Already a standard text in marketing research courses, the twelfth edition contains thoroughly revised content that reflects the latest trends, practices, and research in the field. Numerous examples of companies and research firms, such as Twitter, ESPN, Ford, and General Motors, are featured throughout the text to illustrate how marketing research is gathered and used in the real world. Detailed yet accessible chapters examine topics including marketing intelligence, problem definition and exploratory research, big data and data analytics, online and social media marketing research, questionnaire design, statistical testing, and managing marketing research studies and teams.