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Author: Cynthia Johnson
Publisher: Lorena Jones Books
ISBN: 0399581391
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Author: Cynthia Johnson
Publisher: Lorena Jones Books
ISBN: 0399581391
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Author: Jemap 2000
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In the digital age, where competition is fierce and standing out is more challenging than ever, "Mastering the Art and Science of Personal Branding" emerges as your comprehensive guide to building a powerful, authentic personal brand that resonates with your audience and propels your career forward. Crafted by experts in the fields of marketing, psychology, and digital strategy, this book is designed for professionals, entrepreneurs, creatives, and anyone eager to harness the power of personal branding. Through a blend of artful storytelling and scientific precision, the authors provide a step-by-step blueprint for developing a personal brand that is not only memorable but deeply influential. Inside, you'll discover: The Foundations of Personal Branding: Uncover the essential elements that form the bedrock of a compelling personal brand. The Psychology of Branding: Learn how to connect with your audience on an emotional level, leveraging psychological principles to craft a brand that sticks. Digital Strategy for Modern Branding: Navigate the complexities of the digital world with strategies tailored for social media, content creation, and online engagement. Networking and Community Building: Master the art of building and nurturing relationships that support and amplify your personal brand. Future-Proofing Your Brand: Stay ahead of trends with insights on adapting your brand to future challenges and opportunities. With real-world examples, practical exercises, and actionable tips, "Mastering the Art and Science of Personal Branding" is more than just a book-it's an interactive experience that will guide you through the process of discovering, refining, and expressing your unique brand identity. Whether you're looking to land your dream job, launch a successful business, or simply make your mark on the world, this book is your key to unlocking the full potential of your personal brand. Embrace the journey of personal branding with "Mastering the Art and Science of Personal Branding" and transform your vision into reality.
Author: 장대련(DEA RYUN CHANG)
Publisher: Yonsei University Press
ISBN: 8968501076
Category : Social Science
Languages : ko
Pages : 464
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Book Description
눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.
Author: Cherry Collier
Publisher:
ISBN: 9781519368126
Category :
Languages : en
Pages : 56
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Book Description
Have you always wanted to showcase your uniqueness and develop your own personal brand?Having problems achieving that fantastic first impression that you have always wanted?Can't command your audience, team and workplace the minute you step into a room?Does your career and vocation need that much needed boost and your image is still lagging behind?Do you want to know more than just body language but PRO body language tips and best practices?Still confused on what dressing for success really means?If you answered yes to any of these questions, then this book is for YOU! Authored by Dr. Cherry, a Master Certified Coach and Organizational Psychologist, she shares with you the same lessons she gives leaders and executives who benefitted from her expertise in personal branding through this book. Be a part of Dr. Cherry's growing community of successful learners with this book!This book will share with you the TOP 10 most important and quick strategies to create, start and achieve your Personal Brand! This book is not about abstract ideas or concepts but about quick self improvement strategies that are concrete, practical and most importantly quick to implement.The sooner you read this book, the sooner you can start to show the world the best version of you!Buy this book now!
Author: Pollah Kelvin
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
"Unlock the Secrets of Personal Branding: Mastering the Art of Branding Yourself" is a comprehensive guide to understanding and building a personal brand that sets you apart from the competition. Written by branding expert and career coach, Pollah Kelvin, the book covers everything from understanding the importance of personal branding, to developing a unique brand voice, to leveraging social media to promote your brand. The book begins by discussing the importance of personal branding in today's digital age, where an online presence is becoming increasingly important. Pollah emphasizes the importance of understanding one's target audience and tailoring one's brand to appeal to them. The author then provides practical advice on how to craft a personal brand. They cover topics such as identifying one's unique selling point, creating a brand strategy, and building a strong online presence. The book also provides tips on how to create a consistent and authentic personal brand, highlighting the importance of staying true to oneself. The book also delves into the art of self-promotion, and how to balance personal branding with humility and authenticity. It also encourages readers to think creatively and come up with unique and novel ideas to set themselves apart in the marketplace. Additionally, the book offers an in-depth look at the different elements of personal branding such as your brand message, visual identity, and online presence. It also provides strategies on how to measure the success of your personal branding efforts and how to adapt your approach as needed. Overall, "Unlock the Secrets of Personal Branding: Mastering the Art of Branding Yourself" is a valuable resource for anyone looking to build a personal brand that truly reflects who they are and stands out in a crowded marketplace. The author provides practical, actionable advice and a fresh perspective on personal branding, making it an easy and informative read.
Author: Matt Golden
Publisher:
ISBN: 9781647480042
Category : Business & Economics
Languages : en
Pages : 98
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Book Description
This book is for anyone ready to master the art of personal branding using social media and the many benefits that social media has to offer. If you are ready to dominate in the online space this year, then read on!
Author: Giep Franzen
Publisher: M.E. Sharpe
ISBN: 0765628643
Category : Business & Economics
Languages : en
Pages : 558
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Book Description
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions--and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. The Science and Art of Branding also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.
Author: Filip Novak
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
In today's competitive world, personal branding has become more important than ever, especially in the realm of career development. Whether you are an aspiring professional, a seasoned executive, or even an entrepreneur, understanding the significance of personal branding can greatly impact your success. In this subchapter, we will explore why personal branding matters and how it can help you stand out in your career. First and foremost, personal branding allows you to differentiate yourself from others in your field. It is no longer enough to simply have a good resume or impressive qualifications. Employers and clients are looking for individuals who can bring something unique to the table. Your personal brand embodies your skills, values, and strengths, showcasing what makes you special. By crafting a strong personal brand, you can position yourself as an expert in your niche and attract opportunities that align with your goals. Furthermore, personal branding helps build trust and credibility. In an era where online presence plays a significant role in career advancement, having a consistent and authentic personal brand is crucial. Your brand should reflect your values and beliefs, illustrating your commitment to your profession. When you establish a strong personal brand, you become a trusted authority, making it easier for others to recognize your expertise and rely on your knowledge. Additionally, personal branding fosters networking and relationship-building. People are more likely to connect with individuals who have a clear personal brand. Your brand acts as a magnet, attracting like-minded professionals who share your passions and interests. By actively promoting your personal brand, you can expand your professional network, creating opportunities for collaboration, mentorship, and career growth. Lastly, personal branding empowers you to take control of your career. Instead of waiting for opportunities to come your way, you can proactively create them. Your personal brand serves as a powerful tool for self-promotion, allowing you to showcase your accomplishments and skills. Through strategic branding efforts, you can position yourself as an industry thought leader, opening doors to speaking engagements, media features, and other career-enhancing opportunities
Author: Kaplan Mobray
Publisher: iUniverse
ISBN: 0595605737
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life’s goals with your life’s actions to create a powerful package called “you.” Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the 10Ks of personal branding: • Know thyself • Know what you want to be known for • Know how to be consistent • Know how to accept failure as part of building your personal brand • Know how to communicate your personal brand attributes • Know how to create your own opportunities • Know and master the art of connection • Know that silence is not an option • Know your expectations, not your limitations • Know why you are doing what you are doing today and how it will shape where you are headed tomorrow These principles can change your life, give you focus, propel your career, and take you to a much greater place.
Author: Susan Chritton
Publisher: John Wiley & Sons
ISBN: 1118238184
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
