Mastering Technical Sales: The Sales Engineer’s Handbook, Third Edition PDF Download
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Author: John Care
Publisher: Artech House
ISBN: 1608077446
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background—all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.
Author: John Care
Publisher: Artech House
ISBN: 1608077446
Category : Business & Economics
Languages : en
Pages : 407
Get Book Here
Book Description
Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background—all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.
Author: John Care
Publisher: Artech House
ISBN: 1596933402
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more.
Author: Chris Daly
Publisher:
ISBN:
Category :
Languages : en
Pages : 216
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Book Description
John Care and Chris Daly lay out the 3+1 rules of SE Leadership. A simple framework designed for everyone - from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President. This is a fascinating blend of tactical and strategic advice based on 30+ years of experience and many years of running SE specific workshops. All designed to allow you to follow the 3+1 Rules: Develop And Serve Your People, Run Pre-Sales As A Business, and Serve Your Customers all matched up with Rule #0 Manage Yourself. It's a common and often repeated story. You take a rock star Sales Engineer who is highly valued for their sales and business skills - and make them a manager because they are a great SE. With no regard for their possible leadership skills whatsoever. Perhaps they are pointed at a few online HR resources and take a mandatory "Managing Within The Law" session. Then they are released into the wild, and asked to manage, lead and motivate a team of Sales Engineers - each of whom performs the job differently than the newly minted manager used to do.
Author: Judith B. Strother
Publisher: John Wiley & Sons
ISBN: 1118360508
Category : Technology & Engineering
Languages : en
Pages : 302
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Book Description
This book covers the ever-increasing problem of information overload from both the professional and academic perspectives. Focusing on the needs of practicing engineers and professional communicators, it addresses the causes and costs of information overload, along with strategies and techniques for reducing and minimizing its negative effects. The theoretical framework of information overload and ideas for future research are also presented. The book brings together an international group of authors, providing a truly global point of view on this important, rarely covered topic.
Author: Nitin Bhatnagar
Publisher: Pearson Education India
ISBN: 8131752712
Category : Career development
Languages : en
Pages : 317
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Book Description
Communicative English for Engineers and Professionals covers the syllabi of B. Tech, BE, B.Com, M.Com, BBA, MBA, hospitality, B. Pharma, nursing, physiotherapy, and other courses. It integrates learning modules for spoken and written skills in English to give the readers an edge in their careers. Focusing on the requirements of professionals and students, this book equips them to effectively communicate and present themselves at their workplace and other interactive spheres.
Author: Ralph Rowland Young
Publisher: Artech House
ISBN: 9781580536189
Category : Computers
Languages : en
Pages : 288
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Book Description
Gathering customer requirements is a key activity for developing software that meets the customer's needs. A concise and practical overview of everything a requirement's analyst needs to know about establishing customer requirements, this first-of-its-kind book is the perfect desk guide for systems or software development work. The book enables professionals to identify the real customer requirements for their projects and control changes and additions to these requirements. This unique resource helps practitioners understand the importance of requirements, leverage effective requirements practices, and better utilize resources. The book also explains how to strengthen interpersonal relationships and communications which are major contributors to project effectiveness. Moreover, analysts find clear examples and checklists to help them implement best practices.
Author: Michael K. Badawy
Publisher: John Wiley & Sons
ISBN: 9780471286349
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
If you’re an engineer or scientist who has suddenly been thrust into the world of management, you may find yourself thinking that managing people is more of a challenge than your former highly technical job. Veteran management consultant Michael K. Badawy couldn’t agree more. He says, "The primary problems of engineering and R&D management are not technical—they are human." Badawy offers real help for the human side of technical management in his classic Developing Managerial Skills in Engineers and Scientists. Since 1982, thousands of technical executives, supervisors, managers, and students have turned to this classic for hands-on management techniques. This thoroughly revised second edition hones in on issues facing today’s technical manager: Total Quality Management Technological entrepreneurship Cross-functional teams Success requirement for project management Interdepartmental interfacing Educating technologists in managing technology As a 21st century technical manager, you hold the reins to a corporation’s most powerful resource—technology, the key to profitability and growth in an increasingly technological era. Using the tools in this practical management reference, you can become the kind of manager whom corporations will be battling for: an excellent manager who understands people, administrations, and technology. You’ll learn how to organize, coordinate, and allocate resources while setting goals and troubleshooting. Instructive case studies of both successful and struggling technical managers clearly illustrate management do’s and don’ts. You’ll also find immediately applicable techniques and tips for managerial success. Badawy focuses on the technical manager in action with concrete approaches that always address the specific needs of the manager. Among the topics covered are preventing managerial failure; practical mechanisms that strengthen technologists’ management skills; issues in career planning and development, decision making and evaluation of engineering and R&D efforts; and strategic thinking and planning skills. Badawy’s down-to-earth language and practical examples bridge the gap between theory and practice, making it a snap for both the novice and the initiated to translate theory into everyday solutions. Plus, you’ll find career guidance as well as up-to-the-minute coverage of current managerial training programs. A bounty of tables, charts, and diagrams further enhance Developing Managerial Skills in Engineers and Scientists, making this volume indispensable to all those technical professionals interested in becoming 21st century managers.
Author: Frank Bott
Publisher: BCS, The Chartered Institute
ISBN: 1906124485
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
Professional IT practitioners need not only the appropriate technical skills, but also a broad understanding of the context in which they operate. This book provides a unique introduction to: social, legal, financial, organizational and ethical issues in the context of the IT industry; the role of professional codes of conduct and ethics; and key legislation. It is designed to accompany the BCS Professional Examination Core Diploma Module: Professional Issues in Information Systems Practice.
Author: Chris White
Publisher:
ISBN: 9780578521909
Category :
Languages : en
Pages : 198
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Book Description
TECHNICAL SALES ENGINEERS / TECHNICAL PRESALES SUPPORT: In today's digital economy, software is eating the world, and the companies with the best sales demonstrations are winning the game. Is a convincing demonstration the only thing that's standing between you and your next customer? Are you ready to make your next demo the best demo of the year? Do you feel that you can do better but don't know how? NEVER AGAIN LOSE A DEAL YOU SHOULD HAVE WON! Walk into ever demo feeling confident and prepared Include the one critical moment that must be in every demo Hit that home run and know how to set it up Master the art of answering difficult questions Leverage the power of saying NO with ease A BOOK WRITTEN SPECIFICALLY FOR YOU! Avoid late nights and long sales cycles Accelerate pipeline velocity and close more deals Learn and apply the best practices in the business Know exactly what to say and do before, during and after a demo Achieve the technical win alarming, predictable consistency This book addresses the root causes of the most common mistakes made by sales engineers. Add it to your cart NOW to permanently improve your software demos and sales results.
Author: Rick Greenwald
Publisher: Course Technology
ISBN: 9780966288995
Category : Business consultants
Languages : en
Pages : 0
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Book Description
Exploring how technical sales of a software product is different from general sales, this guide discusses the full range of skills needed by technical sales professionals. It also illuminates the typical tasks technical sales professionals handle, explores the role these people play on the sales team, and covers basics such as presentation skills, working in a team, time management, and more. Illustrations.
