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Married to the Brand

Married to the Brand PDF Author: William J. McEwen
Publisher: Simon and Schuster
ISBN: 1595620052
Category : Business & Economics
Languages : en
Pages : 144

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Book Description
"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.