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Author: B Zachary Bennett
Publisher:
ISBN:
Category :
Languages : en
Pages : 176
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Book Description
For business owners, entrepreneurs, and other professionals that are looking for an in-depth understanding of the marketing process and the relative business commitment to your customers as it is correlated to the relationships of people. Most everyone understands the fundamental basics of courtship and companionship through marriage in our society. B. Zachary Bennett takes this relationship and draws insightful parallels with building and growing a business. The book shares information and explanations in a very understandable manner. Some of the topics include: The Core of Marketing Business Planning Customer Targeting Brand Development Messaging The Relationship Between Sales & Marketing Strategic Planning The Business Launch And Much More...
Author: B Zachary Bennett
Publisher:
ISBN:
Category :
Languages : en
Pages : 176
Get Book Here
Book Description
For business owners, entrepreneurs, and other professionals that are looking for an in-depth understanding of the marketing process and the relative business commitment to your customers as it is correlated to the relationships of people. Most everyone understands the fundamental basics of courtship and companionship through marriage in our society. B. Zachary Bennett takes this relationship and draws insightful parallels with building and growing a business. The book shares information and explanations in a very understandable manner. Some of the topics include: The Core of Marketing Business Planning Customer Targeting Brand Development Messaging The Relationship Between Sales & Marketing Strategic Planning The Business Launch And Much More...
Author: William J. McEwen
Publisher: Simon and Schuster
ISBN: 1595620052
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.
Author: Susan Mallery
Publisher: Simon and Schuster
ISBN: 166801744X
Category : Fiction
Languages : en
Pages : 368
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Book Description
Two former lovers argue over the key to everlasting love in this charming, funny, and steamy romance from the “one of a kind” (RT Book Reviews) author Susan Mallery. Taylor McGuire, a hardworking single mom with a PhD in psychology, believes that compatibility is the key to a successful marriage. Bestselling relationship guru Jonathan Kirby believes it’s sexual chemistry. So when these two former lovers meet up on national TV, it’s more than just a difference of expert opinion that sets the sparks flying between them. And when Taylor puts forth her theory on love, Jonathan can’t help but challenge: “Want to bet?” So begins an unconventional contest—forty couples involved in a monthlong mock marriage for a chance to win one million dollars—which puts Taylor’s and Jonathan’s professional reputations on the line. As the competition heats up, so does the attraction. And as they fall for each other, the two experts realize that love is not a science...sometimes it’s just magic.
Author: Tracy McMillan
Publisher: Ballantine Books
ISBN: 0345532937
Category : Family & Relationships
Languages : en
Pages : 226
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Book Description
“Very wise . . . Give this book to every single girlfriend [you] have.”—Marie Claire If you’re looking to get married and you’re not, there’s most likely a very good reason: you. Hey, you’re certainly not a bad person! You just haven’t yet become the woman you need to be in order to have the partnership you want. That’s where this book comes in. Based on her wildly popular Huffington Post article, Tracy McMillan’s Why You’re Not Married . . . Yet dishes out no-holds-barred practical wisdom for women hoping to head down the aisle. And this new edition features even more candid advice and sisterly insight. McMillan points out the behaviors that might be in your blind spot and shows you how to adjust them to get the relationship you deserve. Do any of these chapter headings sound familiar? • You’re a Bitch: How defensiveness can hide behind a tough exterior, and why being nice is never a sign of weakness. • You’re a Liar: How to stop lying to men—and get honest with yourself—about the kind of relationship you really want. • You’re Selfish: The big secret about marriage: It’s about giving something, not getting it. A funny, insightful guide, Why You’re Not Married . . . Yet will change your life and the way you think about relationships, and it may very well lead you down the aisle. “Equal parts BFF, boot-camp instructor, and relationship guru, Tracy McMillan will change the way you think about yourself and your relationships. This book is for every woman out there who wants to have a great marriage.”—Ricki Lake
Author: Dustin Nickerson
Publisher: Thomas Nelson
ISBN: 1400231620
Category : Humor
Languages : en
Pages : 208
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Book Description
Your therapist told you that marriage was no laughing matter, but standup comedian and podcaster Dustin Nickerson begs to differ. Join Dustin as he draws on experiences from his incredibly average life to share tips for appreciating the uniqueness of every marriage. Through storytelling and brutally honest disclosures, Dustin brings his highly relatable brand of humor to the challenges couples may face, including eating healthy (versus being happy), parenting (building crucial survival skills), finances (bill collectors, anyone?), and church attendance (Melissa's purse holds enough mints and fidget toys to entertain the kids and Dustin). Go beyond the formulas and charts of conventional marriage advice as you dig deep into your one-of-a-kind relationship. In this book written for actual married humans by an actual married human, Dustin shares: Why laughter in your marriage is essential--even in the hard times Why in marriage, unlike on Southwest, your baggage does not fly free An approach to problem-solving (we're talking money, kids, and in-laws) that brings you closer Why you should never put Scattergories on your wedding registry Praise for How to Be Married (to Melissa): "How to Be Married (to Melissa) feels like you're having a conversation with a guy who has legitimate experience and expertise in my favorite things: faith, marriage, and comedy. In a culture full of 'fake it till you make it' people, Dustin is the real deal when it comes to all three categories." --Trey Kennedy, comedian
Author: Nahid Rachlin
Publisher: Dutton Books
ISBN:
Category : Fiction
Languages : en
Pages : 234
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Book Description
When Minou Hakini marries a man of her own choosing -- an intellectual and a radical -- and moves to Abadan, a thriving oil town near the Iraqi border, she imagines her life will be adventurous and liberating. Before long she becomes aware of her husband's suspicious liaisons and dangerous activities. Her struggle to forge her own identity as a woman in contemporary Iran is charged with passion, anger, and finally a need to escape.
Author: Derek Waller
Publisher: Routledge
ISBN: 113636370X
Category : Business & Economics
Languages : en
Pages : 524
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Book Description
Statistical analysis is essential to business decision-making and management, but the underlying theory of data collection, organization and analysis is one of the most challenging topics for business students and practitioners. This user-friendly text and CD-ROM package will help you to develop strong skills in presenting and interpreting statistical information in a business or management environment. Based entirely on using Microsoft Excel rather than more complicated applications, it includes a clear guide to using Excel with the key functions employed in the book, a glossary of terms and equations, plus a section specifically for those readers who feel rusty in basic maths. Each chapter has worked examples and explanations to illustrate the use of statistics in real life scenarios, with databases for the worked examples, cases and answers on the accompanying CD-ROM.
Author: Karen Kelsky
Publisher: Crown
ISBN: 0553419420
Category : Education
Languages : en
Pages : 450
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Book Description
The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
Author: Robert E. Stevens
Publisher: Psychology Press
ISBN: 9780789023384
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
Author: Mike Danchak
Publisher: Leadership Press
ISBN: 9780982859421
Category :
Languages : en
Pages : 158
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Book Description
Danchak presents an interactive coaching toolbox of relationship information, personal assessments, checklists, questions and coachable moments based on the Married Love Plan. The tools are designed to help identify behaviors in order to create and maintain a robust, intimate, and emotionally connected lifelong trusting relationship.
