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Author: William J. McEwen
Publisher: Simon and Schuster
ISBN: 1595620052
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.
Author: William J. McEwen
Publisher: Simon and Schuster
ISBN: 1595620052
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.
Author: B Zachary Bennett
Publisher:
ISBN:
Category :
Languages : en
Pages : 176
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Book Description
For business owners, entrepreneurs, and other professionals that are looking for an in-depth understanding of the marketing process and the relative business commitment to your customers as it is correlated to the relationships of people. Most everyone understands the fundamental basics of courtship and companionship through marriage in our society. B. Zachary Bennett takes this relationship and draws insightful parallels with building and growing a business. The book shares information and explanations in a very understandable manner. Some of the topics include: The Core of Marketing Business Planning Customer Targeting Brand Development Messaging The Relationship Between Sales & Marketing Strategic Planning The Business Launch And Much More...
Author: Greg Chapman
Publisher: 5 Pillars Business Success
ISBN: 0980505925
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Why do so many businesses run by couples never give them the Lifestyle of their Dreams? With couples working too many hours for too little money, it is easy to see how a business can stress a personal relationship to breaking point, and make work/life balance all work and no play. Married to the Business follows the trials, tribulations and triumphs of husband and wife, Luke and Anna Taylor, who together run a building business. Their story is a fusion of real life experiences of many couples in business together with whom Dr Greg Chapman has worked, and how they overcame the difficulties they faced. Accompany the Taylor's on their journey as they learn how to turn the nightmare their business has become, back into one that could grow and give them the income they wanted without damaging their life together. Married to the Business will show you: Why so many businesses run by couples generate profitless turnover How to find the time to run a business and have a life together How disagreements between partners can be resolved without conflict How to re-organise a business in a way that produces results Included with this book is a workbook that can be used with the Action Steps in the text that you can use to make the business you run together achieve the potential you know it has. Married to the Business is an easy to read and easy to understand step-by-step guide presented as a Case Study that will enable couples in business together to realise their dreams. Discover how, by following the steps that Luke and Anna took to transform their business into one that could run without them, you too can have a business that delivers the lifestyle you seek with your partner, whether married, or just good friends. Anyone who knows about the emotions involved with running a business will also know that those real human traits are magnified by involvement of a life partner. This can be a wonderful experience, or not so. Dr Greg Chapman's book will help get more wonder and less thunder for all involved. I congratulate Greg on another quality publication. – Peter Strong, Executive Director Council of Small Business
Author: Karen Kelsky
Publisher: Crown
ISBN: 0553419420
Category : Education
Languages : en
Pages : 450
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Book Description
The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
Author: Mike Danchak
Publisher: Leadership Press
ISBN: 9780982859421
Category :
Languages : en
Pages : 158
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Book Description
Danchak presents an interactive coaching toolbox of relationship information, personal assessments, checklists, questions and coachable moments based on the Married Love Plan. The tools are designed to help identify behaviors in order to create and maintain a robust, intimate, and emotionally connected lifelong trusting relationship.
Author: Derek Waller
Publisher: Routledge
ISBN: 113636370X
Category : Business & Economics
Languages : en
Pages : 524
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Book Description
Statistical analysis is essential to business decision-making and management, but the underlying theory of data collection, organization and analysis is one of the most challenging topics for business students and practitioners. This user-friendly text and CD-ROM package will help you to develop strong skills in presenting and interpreting statistical information in a business or management environment. Based entirely on using Microsoft Excel rather than more complicated applications, it includes a clear guide to using Excel with the key functions employed in the book, a glossary of terms and equations, plus a section specifically for those readers who feel rusty in basic maths. Each chapter has worked examples and explanations to illustrate the use of statistics in real life scenarios, with databases for the worked examples, cases and answers on the accompanying CD-ROM.
Author: Jason B. Rosenthal
Publisher: HarperCollins
ISBN: 0062940627
Category : Biography & Autobiography
Languages : en
Pages : 221
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Book Description
An inspiring memoir of life, love, loss, and new beginnings by the widower of bestselling children’s author and filmmaker Amy Krouse Rosenthal, whose last of act of love before her death was setting the stage for her husband’s life without her in the viral New York Times Modern Love column, “You May Want to Marry My Husband.” On March 3, 2017, Amy Krouse Rosenthal penned an op-ed piece for the New York Times’ “Modern Love” column —”You May Want to Marry My Husband.” It appeared ten days before her death from ovarian cancer. A heartbreaking, wry, brutally honest, and creative play on a personal ad—in which a dying wife encouraged her husband to go on and find happiness after her demise—the column quickly went viral, reaching more than five million people worldwide. In My Wife Said You May Want to Marry Me, Jason describes what came next: his commitment to respecting Amy’s wish, even as he struggled with her loss. Surveying his life before, with, and after Amy, Jason ruminates on love, the pain of watching a loved one suffer, and what it means to heal—how he and their three children, despite their profound sorrow, went on. Jason’s emotional journey offers insights on dying and death and the excruciating pain of losing a soulmate, and illuminates the lessons he learned. As he reflects on Amy’s gift to him—a fresh start to fill his empty space with a new story—Jason describes how he continues to honor Amy’s life and her last wish, and how he seeks to appreciate every day and live in the moment while trying to help others coping with loss. My Wife Said You May Want to Marry Me is the poignant, unreserved, and inspiring story of a great love, the aftermath of a marriage ended too soon, and how a surviving partner eventually found a new perspective on life’s joys in the wake of tremendous loss.
Author: Carl Weber
Publisher: Kensington Books
ISBN: 1617736619
Category : Fiction
Languages : en
Pages : 472
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Book Description
"Full of flavor, wit, and drama." --QBR Step into the world of four married men whose vows didn't guarantee them a "happily ever after". . . Kyle runs a booming business, but his main job is hiding his wife from the sistahs who would skin him alive for marrying a woman like her. . .. Easy-going Allen can please his bossy Mama and his gold-digging fiancée--just not at the same time. . .. Big-hearted Wil's got a wife with a mouth so big she should consider a career in broadcasting. . ..And smooth and sexy Jay's "the man"--not only for his wife, but for all the other ladies he can't resist. But these lifelong friends find their lives turned upside-down when each one is shown the door by his furious woman. The result is a rowdy romp through no-tell motels, divorce court, and jail. And as they fend off strippers, trippers, psycho ex-football players, and worse, they know there's one thing they can always count on. . .each other. Praise For The Novels Of Carl Weber "A fast-paced mix of scandal, jealousy and wickedness." --Publishers Weekly on Player Haters "Compelling."--Booklist on Baby Momma Drama
Author: Robert E. Stevens
Publisher: Psychology Press
ISBN: 9780789023384
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
Author: David Newman
Publisher: AMACOM
ISBN: 0814432875
Category : Language Arts & Disciplines
Languages : en
Pages : 291
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Book Description
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
