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Author:
Publisher: Emerald Group Publishing
ISBN: 1845449045
Category : Consumer behavior
Languages : en
Pages : 77
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Book Description
Six varied papers on marketing issues in Malaysia - an interesting mix of research. Two papers address internet banking and consumers' attitudes to operating their accounts and financial business in this way. One paper looks at consumers' response to sales promotional tools and another at effects of gender on purchase decisions. The two final papers look at the influence of the family structure on purchase decisions and the ways in which Malaysian customers articulate their dissatisfaction. A useful adjunct for anyone looking to market in this region.
Author:
Publisher: Emerald Group Publishing
ISBN: 1845449045
Category : Consumer behavior
Languages : en
Pages : 77
Get Book Here
Book Description
Six varied papers on marketing issues in Malaysia - an interesting mix of research. Two papers address internet banking and consumers' attitudes to operating their accounts and financial business in this way. One paper looks at consumers' response to sales promotional tools and another at effects of gender on purchase decisions. The two final papers look at the influence of the family structure on purchase decisions and the ways in which Malaysian customers articulate their dissatisfaction. A useful adjunct for anyone looking to market in this region.
Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
Author: Nelson Oly Ndubisi
Publisher:
ISBN:
Category : Management
Languages : en
Pages : 77
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Book Description
Author: Asif Khurshid
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 284
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Book Description
Since the evolution of human being from caves to the modern era of faster innovation, the consumption remains constant, but the trend and predictors of consumption have been noticed as a drastic and ever changing phenomena. Due to this volatile and ever evolving demand for consuming any product, it is of dire concern for companies to predict the factors influencing echo boomers' behaviour ahead of its occurrence. Today, it has been challenging for business entities to explore about fickle behaviour of young consumers. Those who fail to go along with this challenge often collapse and eliminate from the screen of cut throat competition. Taking into account technological and communication breakthrough, the coin of globalization has been replaced with the newly emerged concept of Glocalization. It refers to a concept describing individual, product or service that reflects not only global standard but also local one. In this regard, multinational companies strive to monitor local demands in alien markets for their potential consumers. Malaysia is one of those developed countries, whose economy is bombarded with foreign outlets. However, not to forget that majority of Malaysian population is comprised of young generation with high tendency of consumption. Although research on culture and sub cultural norms have been conducted thoroughly to investigate relation to consumer behaviour, yet factors to modify this behaviour has received only slight attention in the marketing literature. However, this study focuses on variety of variables who predict the behaviour of young consumers of Malaysia. Theory of Planned Behaviour (TPB) is thought as one of the best theories to predict any behaviour. Due to versatile implication of Theory of Planned Behaviour, it has been chosen as underpinning theory for this research. Based on the theory, the three independent variables namely Money Attitudes, Socialization and Perceived Behavioural Control (PBC) have been rigorously studied and carefully gone through the literature, which has given variety of perspectives of these variables in different parts of the world. The mentioned variables have been explored while considering Intentions as a mediating variable and finally, the direct and indirect effect of these IVs on Consumption Behaviour. Data has been collected from Malaysian Young Consumers from different states and coded in SPSS for further analysis. Initially factor analysis has been conducted for items from all the variables, as items were adopted/adapted from different cultures. Once factor analysis done, reliability has been checked. Finally, Structural Equation Modeling has been used to conclude the best-fit model. The best-fit model shows that Money Attitudes and Socialization affects Consumption Behaviour after double mediation of Perceived Behavioural Control (PBC) and Intentions. In addition to this, it is clearly indicated that there is no difference of Consumption Behaviour between male and female. Working Young Malaysians and Malaysian Young Consumers who are students have shown the same Consumption Behaviour. However, Malay, Chinese and Indians have shown distinct Consumption Behaviour. The mentioned results lead towards the finding that Money Attitudes and Socialization plays a significant role in shaping up the Consumption Behaviour of Malaysian Young Consumers. The findings of this study are food for thought for academicians who can see that how variety of variables play strong role in giving dimension to the Consumption Behaviour of Malaysian Young Consumers. Additionally, marketers and industrialists can also get full benefit from the research by strategizing their advertising campaigns, marketing of their products and in the design and presentation of their goods and services.
Author: Rosemina Jusof
Publisher:
ISBN:
Category : Food consumption
Languages : en
Pages : 158
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Book Description
Author: Md. Nor Othman
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages :
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Book Description
Author: Yaty Sulaiman
Publisher:
ISBN: 9789670031224
Category :
Languages : en
Pages : 0
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Book Description
Author: Kok Wai
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The study examines the impact of financial risk, convenience risk, non-delivery risk; return policy risk and product risk on online consumer behavior of Malaysian consumers. The research employed a self-administered survey to collect empirical data from 245 Malaysian online shoppers by using convenience sampling. Cronbach alpha was calculated to confirm the reliability of the data and then normality was assessed. Confirmatory Factor Analysis was then conducted to test the model using the goodness-of-fit tests. And finally, structural equation modeling is used to test the hypotheses and draw conclusions. IBM SPSS AMOS version 22.0 was utilized for data analysis. The research indicates that product risk, convenience risk, and return policy risk have a significant and positive impact on online shopping behavior. Financial risk is found to have insignificant and negative effects on consumer behavior. In addition, the non-delivery risk is found to have a significant and negative impact on online shopping behavior. The findings provide a useful model for measuring and managing perceived risk in online shopping which may result in an increase in participation of Malaysian consumers and reduce their cognitive deficiencies in the e-commerce environment. Several managerial implications are discussed along with the scope for future research.
Author: Zariyah Ibrahim M. Zein
Publisher:
ISBN:
Category : Green marketing
Languages : en
Pages : 210
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Book Description
Green marketing has become an area of great importance, especially in the context of Malaysia. As Malaysia seeks to establish a balance between development and conservation, it is of utmost importance for research on consumer's behaviour to done. Hence, this research attempts to explore the Malaysian consumers purchase behaviour towards green products. With the use of the plethora of literature that currently exists, a theoretical framework was constructed in order to meet the objectives of the study. For this empirical study primary data was collected with the use of a self administered questionnaire. With the use of 231 questionnaires from Malaysian respondents, analysis was conducted using both stage Statistical Package for Social Sciences (SPSS) And Analysis of Moment Structure AMOS. At the beginning SPSS was used to conduct the Descriptive analysis and later on the exploratory factor analysis (EFA) was done. At the second stage Confimatory factor analysis and structural equation modelling was done using AMOS. The findings of the study have inducted that a significant positive relationship exists between Malaysian customers' green knowledge and their purchase intention and behaviour. It was also noted that when it comes to consumers' green attitude towards their purchase intention as well as their behaviour a significant relationship is evident. It was made clear that consumer's willingness to pay had a significant negative effect on their purchase intention. When it comes to green advertisement it was found that consumers purchase intention didn't have a significant positive relationship with green advertisement. Additionally consumers green purchase intention and their behaviour was found to have a significant positive relationship.
Author: Michel Wedel
Publisher: Springer Science & Business Media
ISBN: 1461546516
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
