Marketing the Managed Lanes Concept PDF Download
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Author: Tina Collier
Publisher:
ISBN:
Category : Congestion pricing
Languages : en
Pages : 54
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Book Description
Author: Tina Collier
Publisher:
ISBN:
Category : Congestion pricing
Languages : en
Pages : 54
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Book Description
Author:
Publisher:
ISBN:
Category : Express highways
Languages : en
Pages : 528
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Book Description
Author: Kay Fitzpatrick
Publisher:
ISBN: 9780309446068
Category : Managed lanes (Traffic engineering)
Languages : en
Pages : 154
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Book Description
Author: Brooke R. Ullman
Publisher:
ISBN:
Category : High occupancy vehicle lanes
Languages : en
Pages : 46
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Book Description
A managed lane facility is one that increases freeway efficiency by packaging various operational and design actions. Operating agencies may adjust lane management operations at any time to better match regional goals. However, as a new concept in operating freeways, managed lanes has a limited experience base, creating a knowledge vacuum in emerging key areas that are critical for effective implementation. The potential complexities associated with user groups and operational options will require agencies to have an appropriate number of qualified staff to ensure adequate oversight of operations and to ensure satisfactory customer service to the users. Thus, the task documented in this report identifies those staffing needs related to operational options and training that might be required to ensure those staff are fully prepared to perform their duties to the satisfaction of both the agency and the customer. Other issues addressed are the roles of job positions within the framework of managed lanes, the competencies required of those positions, and accessibility to appropriate training, education, and technical assistance to ensure these needs are met.
Author:
Publisher:
ISBN:
Category : Express highways
Languages : en
Pages : 64
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Book Description
The objectives of this project are to investigate the complex and interrelated issues surrounding the safe and efficient operation of managed lanes using various operating strategies and to develop a managed lanes manual to help the Texas Department of Transportation make informed planning, design, and operational decisions when considering these facilities for its jurisdiction. This document summarizes the activities of the first three years of this multiyear project, highlights the accomplishments to date, provides a status report of efforts underway, and outlines planned activities for the coming year.
Author:
Publisher:
ISBN:
Category : Express highways
Languages : en
Pages : 68
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Book Description
Author: John W. Billheimer
Publisher:
ISBN:
Category : High occupancy vehicle lanes
Languages : en
Pages : 360
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Book Description
This High Occupancy Vehicle (HOV) Marketing Manual is designed to provide marketing and HOV professionals with practical guidelines for improving the public awareness, understanding, acceptance, and use of HOV facilities. The organization of the manual features four main sections. The first section, Introduction, contains highlights from case studies of HOV marketing experience and summarizes a few key principles of successful marketing gleaned from these studies. The next main section, Planning the Campaign, addresses such key topics as market research, campaign strategy, marketing materials, and constituency building. The third main section, Implementing the Campaign, covers media relations, advertising placement, promotion, community relations, and ongoing marketing activities. The last major section, Monitoring and Evaluation, discusses the need to monitor and assess the marketing campaign, public response, and HOV lane performance. Finally, Appendices contain sample marketing materials from a variety of HOV projects, project data, the case studies themselves, and a list of contacts who have had experience marketing HOV lanes in various parts of the country.
Author: Katherine F. Turnbull
Publisher:
ISBN:
Category :
Languages : en
Pages : 180
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Book Description
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466673583
Category : Business & Economics
Languages : en
Pages : 2254
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Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author: S.H.H. Kazmi
Publisher: Excel Books India
ISBN: 9788174465429
Category : Business & Economics
Languages : en
Pages : 728
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Book Description
Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
