Customer-centered Telecommunications Services Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Customer-centered Telecommunications Services Marketing PDF full book. Access full book title Customer-centered Telecommunications Services Marketing by Karen G. Strouse. Download full books in PDF and EPUB format.
Author: Karen G. Strouse
Publisher: Artech House
ISBN: 9781580538558
Category : Business & Economics
Languages : en
Pages : 232
Get Book Here
Book Description
Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Author: Karen G. Strouse
Publisher: Artech House
ISBN: 9781580538558
Category : Business & Economics
Languages : en
Pages : 232
Get Book Here
Book Description
Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Author: Joe Reif
Publisher: World Trade Press
ISBN: 9781885073419
Category : Business & Economics
Languages : en
Pages : 196
Get Book Here
Book Description
U.S. exports of financial, entertainment, architectural, accounting, computer, and other services have more than doubled in the last seven years. Specifically addressing the needs of service exporters, this book covers issues such as marketing services vs. merchandise, market research, export financing, international payments, breaking trade barriers, and more. Also included is a series of 20 industry-specific articles that give the how-to and where-to for exporting specific services.
Author: Jan Krämer
Publisher: KIT Scientific Publishing
ISBN: 3866443773
Category : Business
Languages : en
Pages : 204
Get Book Here
Book Description
With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.
Author: Paul Russell Smith
Publisher: Kogan Page Publishers
ISBN: 9780749429188
Category : Business & Economics
Languages : en
Pages : 324
Get Book Here
Book Description
Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.
Author: Jennifer A. Manner
Publisher: Artech House
ISBN: 158053306X
Category : Business & Economics
Languages : en
Pages : 267
Get Book Here
Book Description
Global Telecommunications Market Access offers you a solid understanding of the regulatory, economic, business, public policy and other considerations associated with entry into global telecommunications markets from a commercial, governmental and legal perspective. The primary focus of this book is on the global telecommunications regulatory environment and how it impacts market access strategies and implementation of these strategies. You are presented with case studies and a global view of the progression of telecommunications to help you better see how global markets are evolving from being dominated by monopoly service providers to one where choice has become a reality for consumers.
Author: Margit Enke
Publisher: Springer Nature
ISBN: 3030906574
Category : Business & Economics
Languages : en
Pages : 421
Get Book Here
Book Description
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Author: Christopher Lovelock
Publisher: Pearson Australia
ISBN: 1486004768
Category : Business & Economics
Languages : en
Pages : 529
Get Book Here
Book Description
"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."
Author:
Publisher: DIANE Publishing
ISBN: 9780788105432
Category : Business & Economics
Languages : en
Pages : 346
Get Book Here
Book Description
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 1593921209
Category :
Languages : en
Pages : 663
Get Book Here
Book Description
A business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It covers important business sectors, from InfoTech to health care to telecommunications. Profiles of more than 500 leading US middle market companies. Includes business glossary, a listing of business contacts, indexes and database on CD-ROM.
Author: Paul Russell Smith
Publisher: Kogan Page Publishers
ISBN: 9780749442651
Category : Business & Economics
Languages : en
Pages : 736
Get Book Here
Book Description
Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.
