Author: Bob Stone
Publisher: N T C Business Books
ISBN: 9780844236650
Category : Business & Economics
Languages : en
Pages : 278
Book Description
Building a successful direct marketing business takes more than luck and creativity - it requires the type of insight and leadership skills that can only be learned through decades of real-world experience. Here, in a single volume, you have at your fingertips the wisdom of the world's leading direct marketing companies. Their stories will do more than inform less-seasoned direct marketing professionals - they will inspire you to lead your company to unprecedented growth - and profits.