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Marketing Stripped Bare

Marketing Stripped Bare PDF Author: Patrick Forsyth
Publisher: Kogan Page Publishers
ISBN: 9780749439972
Category : Business & Economics
Languages : en
Pages : 188

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Book Description
Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.