Marketing Strategy for Creative and Cultural Industries PDF Download

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Marketing Strategy for Creative and Cultural Industries

Marketing Strategy for Creative and Cultural Industries PDF Author: Bonita M. Kolb
Publisher: Routledge
ISBN: 1317429796
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.