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Marketing Straight to the Heart

Marketing Straight to the Heart PDF Author: Barry Feig
Publisher: Amacom Books
ISBN: 9780814403556
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
An intriguing look at the entire marketing process, in which readers learn how to build emotion into every phase of the marketing plan - from product development to positioning to packaging to advertising. The text introduces the author's successful technique, called share-of-heart marketing.