Marketing Science Institute Working Paper[s]. PDF Download
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Author: Eleanor G. May
Publisher:
ISBN:
Category : Department stores
Languages : en
Pages :
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Book Description
![Marketing Science Institute Working Paper[s]. PDF](https://books.google.com/books/content/images/frontcover/UuWitwAACAAJ?fife=w80-h100)
Author: Eleanor G. May
Publisher:
ISBN:
Category : Department stores
Languages : en
Pages :
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Book Description
Author: Deepak Sirdeshmukh
Publisher:
ISBN:
Category :
Languages : en
Pages : 51
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Book Description
Author: Michael John Baker
Publisher: Taylor & Francis
ISBN: 9780415213974
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
Author: Stefan Wengler
Publisher: Springer Science & Business Media
ISBN: 383509355X
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, he gives a comprehensive overview on the key account management conception and its controlling tools.
Author: Barton A Weitz
Publisher: SAGE
ISBN: 9781412921206
Category : Business & Economics
Languages : en
Pages : 618
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Book Description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 155
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Book Description
Author: Venkatesh Shankar
Publisher: Edward Elgar Publishing
ISBN: 1781005222
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Author: Lilien, Gary L.
Publisher: Edward Elgar Publishing
ISBN: 1800376871
Category : Business & Economics
Languages : en
Pages : 713
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Book Description
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Author: Kenneth D. Lawrence
Publisher: Emerald Group Publishing
ISBN: 0857247875
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
Includes sections devoted to financial applications of forecasting, as well as demand forecasting. This publication also includes a section on general business applications of forecasting, as well as one on forecasting methodologies.
Author: Paweł Modrzyński
Publisher: Emerald Group Publishing
ISBN: 1839822589
Category : Political Science
Languages : en
Pages : 246
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Book Description
Built on independent research and financial audits of a number of newly created Shared Service Centers (SSCs) in Poland, Local Government Shared Services Centers: Management and Organization is the first book to thoroughly examine the organization, development and effectiveness of the shared service market in the Polish public sector.
