Marketing Research, Eighth Edition with SPSS Binder Ready Version with Binder Set PDF Download
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Author: Carl McDaniel
Publisher:
ISBN: 9780470509838
Category :
Languages : en
Pages :
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Book Description
Author: Carl McDaniel
Publisher:
ISBN: 9780470509838
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: McDaniel
Publisher: John Wiley & Sons
ISBN: 9780470418048
Category :
Languages : en
Pages : 0
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Book Description
Author: Carl McDaniel, Jr.
Publisher: Wiley
ISBN: 9781118009178
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: Carl McDaniel
Publisher:
ISBN: 9780470520758
Category :
Languages : en
Pages :
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Book Description
Author: Alvin C. Burns
Publisher:
ISBN: 9780131494169
Category : Business & Economics
Languages : en
Pages : 680
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Book Description
Author: Paul D. Leedy
Publisher:
ISBN: 9781292021171
Category : Research
Languages : en
Pages : 384
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Book Description
For undergraduate or graduate courses that include planning, conducting, and evaluating research. A do-it-yourself, understand-it-yourself manual designed to help students understand the fundamental structure of research and the methodical process that leads to valid, reliable results. Written in uncommonly engaging and elegant prose, this text guides the reader, step-by-step, from the selection of a problem, through the process of conducting authentic research, to the preparation of a completed report, with practical suggestions based on a solid theoretical framework and sound pedagogy. Suitable as the core text in any introductory research course or even for self-instruction, this text will show students two things: 1) that quality research demands planning and design; and, 2) how their own research projects can be executed effectively and professionally.
Author: Masami Nishishiba
Publisher: SAGE Publications
ISBN: 1483301419
Category : Political Science
Languages : en
Pages : 393
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Book Description
Research Methods and Statistics for Public and Nonprofit Administrators: A Practical Guide is a comprehensive, easy-to-read, core text that thoroughly prepares readers to apply research methods and data analysis to the professional environments of public and non-profit administration. The authors expertly incorporate original case examples to demonstrate concepts using “real actors,” facing specific scenarios, in which research methods must be applied. This unique approach—presented in language accessible to both students new to research as well as current practitioners—guides the reader in fully understanding the research options detailed throughout the text.
Author: Neil J. Salkind
Publisher:
ISBN: 9780134238418
Category : Education
Languages : en
Pages : 0
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Book Description
An informative and unintimidating look at the basics of research in the social and behavioural sciences. It makes research methods accessible for students - describing how to collect and analyse data and providing thorough instruction on how to prepare and write a research proposal and manuscript.
Author: Steven G. Heeringa
Publisher: CRC Press
ISBN: 1498761615
Category : Mathematics
Languages : en
Pages : 591
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Book Description
Highly recommended by the Journal of Official Statistics, The American Statistician, and other journals, Applied Survey Data Analysis, Second Edition provides an up-to-date overview of state-of-the-art approaches to the analysis of complex sample survey data. Building on the wealth of material on practical approaches to descriptive analysis and regression modeling from the first edition, this second edition expands the topics covered and presents more step-by-step examples of modern approaches to the analysis of survey data using the newest statistical software. Designed for readers working in a wide array of disciplines who use survey data in their work, this book continues to provide a useful framework for integrating more in-depth studies of the theory and methods of survey data analysis. An example-driven guide to the applied statistical analysis and interpretation of survey data, the second edition contains many new examples and practical exercises based on recent versions of real-world survey data sets. Although the authors continue to use Stata for most examples in the text, they also continue to offer SAS, SPSS, SUDAAN, R, WesVar, IVEware, and Mplus software code for replicating the examples on the book’s updated website.
Author: Marc Gruber
Publisher: Pearson UK
ISBN: 1292178930
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
