Marketing Planning for Auto Retailers PDF Download
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Author: Des Bramwell
Publisher:
ISBN: 9781320441124
Category :
Languages : en
Pages :
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Book Description
“Marketing Planning for Auto Retailers” is a highly informative, practical, down to earth 180 page book aimed at helping vehicle Sales Managers (and Dealer Principals) with their marketing plans.I wrote this book because many Sales Managers and Dealer Principals I have known often struggled to put meaningful marketing plans to paper. It is true that marketing textbooks tend to be too “academic” and not relevant to typical car dealerships, especially those that don’t enjoy the luxury of a “Marketing Department”.This book is in comic book format because I know that most dealer people don’t have much time to wade through thick, jargon-laden textbooks. This is an easy to follow one-hour read, and is suitable for both experienced and inexperienced Sales Managers, Dealer Principals and all “students of the game” that aim high.The book has a full colour cover with B&W images and is divided into 4 sections:• Introduction to marketing planning (What it is, it’s role, and why it is so important-25 pages)• The spadework (Tips on things to do and think about before starting a marketing plan-75 pages)• Essentials of great marketing plans (Tips on components that should always be included-56 pages)• Marketing plan layout (The main headings and recommended contents-16 pages)
Author: Des Bramwell
Publisher:
ISBN: 9781320441124
Category :
Languages : en
Pages :
Get Book Here
Book Description
“Marketing Planning for Auto Retailers” is a highly informative, practical, down to earth 180 page book aimed at helping vehicle Sales Managers (and Dealer Principals) with their marketing plans.I wrote this book because many Sales Managers and Dealer Principals I have known often struggled to put meaningful marketing plans to paper. It is true that marketing textbooks tend to be too “academic” and not relevant to typical car dealerships, especially those that don’t enjoy the luxury of a “Marketing Department”.This book is in comic book format because I know that most dealer people don’t have much time to wade through thick, jargon-laden textbooks. This is an easy to follow one-hour read, and is suitable for both experienced and inexperienced Sales Managers, Dealer Principals and all “students of the game” that aim high.The book has a full colour cover with B&W images and is divided into 4 sections:• Introduction to marketing planning (What it is, it’s role, and why it is so important-25 pages)• The spadework (Tips on things to do and think about before starting a marketing plan-75 pages)• Essentials of great marketing plans (Tips on components that should always be included-56 pages)• Marketing plan layout (The main headings and recommended contents-16 pages)
Author: Chris Martinez
Publisher:
ISBN: 9780997931495
Category :
Languages : en
Pages : 142
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Book Description
Do you know how to create a digital marketing strategy that grows your auto dealership month after month? Chris Martinez's approach helped grow the Charles Maund Toyota Dealership in Austin, Texas by approximately 680% in seven years. Developing an effective, scalable marketing strategy is every car dealership's most pressing challenge. Yet most dealerships have no idea where to start or are spinning their wheels (and losing the majority of their marketing dollars) with ineffective strategies. The Unfair Advantage will show you: - The critical role branding your auto dealership plays in your long-term success - why humanizing your dealership can make all the difference (and how to do it) - the key area most dealerships are virtually ignoring (to the detriment of their long-term growth) - how to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level - the reasons most dealerships fail to implement a successful marketing plan (so you can avoid them) Whether you're a car dealership owner, general manager, marketing team member or salesperson, this proven, repeatable and scalable approach to dealership marketing will get you back in the driver's seat so that you're positioned to skyrocket the growth of your auto dealership.
Author: Richard Halbe
Publisher:
ISBN: 9781913969202
Category : Business & Economics
Languages : en
Pages : 118
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Book Description
The market is changing at a breakneck speed. Indeed, you must have heard this several times. You might have said it yourself several times. As a car dealer, you might have felt it yourself. The way customers are buying vehicles today is significantly different than how it used to be and will continue to change for the foreseeable future. Retaining the same traffic level in dealerships has been a massive challenge. Although getting leads has been a temporary solution. To retain existing customers, as well as attracting and satisfying new ones, you need a strong Marketing Strategy. The following chapters will show you how to achieve just that. In a more competitive market with decreasing margins, you need marketing knowledge and plans. There is no easy or quick magical solution. Your dealership needs achievable goals, strategies, marketing plans with frequency and sequence and to track and measure results to adjust plans. Customers are less loyal to a specific vehicle make's brand as compared to others' -at least, that is what research by Michelle Morris, an Automotive Industry Director at Google. Moreover, a recent study with customers shows that 63 percent of new vehicle purchasers begin their search with a specific brand in mind. However, only 20 percent of shoppers buy the vehicle they first looked up online, while 73 percent of in-market search activities involve cross-shopping. Then, 87 percent of new owners say they are likely to buy the same brand next time around, but only 56 percent end up as repeat purchasers. Based on this study, your dealership should consider investing more time and strategies to retain your customers through an above-average service and customer service.
Author: Corrina Tisor
Publisher:
ISBN:
Category :
Languages : en
Pages : 100
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Book Description
Do you wanna know the key secret to build a digital marketing plan to develop a car dealership? If the answer is yes, then this book is for you. This book will show you: - The critical role branding your auto dealership plays in your long-term success - Why humanizing your dealership can make all the difference (and how to do it) - The key area most dealerships are virtually ignoring (to the detriment of their long-term growth) - How to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level - The reasons most dealerships fail to implement a successful marketing plan (so you can avoid them) Whether you're a car dealership owner, general manager, marketing team member, or salesperson, this proven, repeatable and scalable approach to dealership marketing will get you back in the driver's seat so that you're positioned to skyrocket the growth of your auto dealership.
Author: Prince Ahles
Publisher:
ISBN:
Category :
Languages : en
Pages : 100
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Book Description
Do you wanna know the key secret to build a digital marketing plan to develop a car dealership? If the answer is yes, then this book is for you. This book will show you: - The critical role branding your auto dealership plays in your long-term success - Why humanizing your dealership can make all the difference (and how to do it) - The key area most dealerships are virtually ignoring (to the detriment of their long-term growth) - How to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level - The reasons most dealerships fail to implement a successful marketing plan (so you can avoid them) Whether you're a car dealership owner, general manager, marketing team member, or salesperson, this proven, repeatable and scalable approach to dealership marketing will get you back in the driver's seat so that you're positioned to skyrocket the growth of your auto dealership.
Author: Genaro Kalscheuer
Publisher:
ISBN:
Category :
Languages : en
Pages : 100
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Book Description
Do you wanna know the key secret to build a digital marketing plan to develop a car dealership? If the answer is yes, then this book is for you. This book will show you: - The critical role branding your auto dealership plays in your long-term success - Why humanizing your dealership can make all the difference (and how to do it) - The key area most dealerships are virtually ignoring (to the detriment of their long-term growth) - How to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level - The reasons most dealerships fail to implement a successful marketing plan (so you can avoid them) Whether you're a car dealership owner, general manager, marketing team member, or salesperson, this proven, repeatable and scalable approach to dealership marketing will get you back in the driver's seat so that you're positioned to skyrocket the growth of your auto dealership.
Author: Sören Ebers
Publisher: GRIN Verlag
ISBN: 364046446X
Category : Business & Economics
Languages : en
Pages : 10
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Book Description
Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,4, University of Applied Sciences Gera-Eisenach, language: English, abstract: In contrast to a retailer or wholesaler in food retailing, a car dealer has no choice of his products. A car dealer who has a contract with a car manufacturer, for example Mercedes-Benz, is only allowed to sell Mercedes-Benz cars. Only if the dealer has a contract with another car manufacturer, he can sell those cars. The only way to distinguish car dealers is about their consultations and services. By using a good sales promotion, the dealer can amplify his consultations and services and gain new customers. This task offers an insight to sales promotion and shows measures how car dealers can use them. A good sales promotion requires a good planning. It should contain an as-is analysis, i. e. the aims, the target group and the strategy of sales promotion. You have also to plan how to reach the attention of the customers. This preparative work is not part of this task, but it is necessary for the success of the following measures.
Author: Chas Woodberry
Publisher:
ISBN:
Category :
Languages : en
Pages : 24
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Book Description
If you're working in the field of car dealerships and are now finding ways to connect and attract more customers, this book is a perfect guide for you. This book goes beyond conventional marketing, sales, and branding. It contains actionable tips and the thought processes behind them. By reading this book, you will learn: - How brand connection can transform both your internal and external experience - Ways to rid your business of the exhausting churn of 30-day sales cycles and tactics - Powerful alternatives to common sales, fixed ops, and people strategies - Branding insights, retail strategies, and business tips that get real, lasting results - A new model of marketing focused on the connection to your consumers - An approach for the 10% of dealers who are focused on growth to take advantage of an unprecedented opportunity for brand expansion
Author: Nat Chiaffarano MBA
Publisher:
ISBN: 9781521376614
Category :
Languages : en
Pages : 237
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Book Description
'Get Smarter' About Your Chosen Business Venture!This book contains the detailed content and out-of-the-box ideas to launch a successful Used Car Dealer Company. This book Business Plan provides the updated relevant content needed to become much more knowledgeable about starting a profitable Used Car Dealer. The fill-in-the-blank template format makes it very easy to write the business plan, but it is the out-of-the box strategic growth ideas and detailed marketing plan, presented for your specific type of business, that will put you on the road to success. This book features in-depth descriptions of a wide range of innovative products and services, and a comprehensive marketing plan that has been customized for your specific business. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Current Industry Trends and Best Practices to exploit, Helpful Resources, Financial Statement Forms, Actual Business Examples and Alternative Financing Options. If your goal is to obtain the business knowledge, industry education and original ideas that will improve your chances for success in a Used Car Dealer business... then this book was specifically written for you.
Author: Ehsan Zarei
Publisher: DMA4U
ISBN:
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Are you looking for a complete guide to car dealership marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your car dealership marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your car dealership marketing to the next level.
