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Author: Sudhir Rana
Publisher: CRC Press
ISBN: 1040266789
Category : Business & Economics
Languages : en
Pages : 375
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Book Description
The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.
Author: Sudhir Rana
Publisher: CRC Press
ISBN: 1040266789
Category : Business & Economics
Languages : en
Pages : 375
Get Book Here
Book Description
The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.
Author: Sudhir Rana
Publisher:
ISBN: 9781774918463
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.
Author: Djakeli, Kakhaber
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communication, and the physical and emotional happiness of employees and consumers. Phygital Approaches to Social Marketing develops guidelines for proper social marketing research, study, teaching, and practical social marketing campaigns. It explores modern marketing through social, cultural, and economic theories, revealing how digital technology can be used to influence customer emotions and spending, while creating sustainable business environments. This book covers topics such as artificial intelligence, customer retention, and online technology, and is a useful resource for business owners, educational professionals, marketing agents, sociologists, policymakers, public health professionals, academicians, scientists, and researchers.
Author: Idiano D’Adamo
Publisher: MDPI
ISBN: 3039283421
Category : Technology & Engineering
Languages : en
Pages : 160
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Book Description
The development of a closed-loop cycle is a necessary condition so as to develop a circular economy model as an alternative to the linear model, in order to maintain the value of products and materials for as long as possible. For this motive, the definition of the value must be demonstrated for both the environment and the economy. The presence of these analyses should be associated with the social dimension and the human component. A strong cooperation between social and technical profiles is a new challenge for all researchers. End of life of products attract a lot of attention, and the final output could be the production of technologies suitable for managing this waste.
Author: Constantine Stephanidis
Publisher: Springer Nature
ISBN: 3030901793
Category : Computers
Languages : en
Pages : 599
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Book Description
This two-volume set CCIS 1498 and CCIS 1499 contains the late breaking posters presented during the 23rd International Conference on Human-Computer Interaction, HCII 2021, which was held virtually in July 2021. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. Additionally, 174 papers and 146 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The posters presented in these two volumes are organized in topical sections as follows: HCI Theory and Practice; UX Design and Research in Intelligent Environments; Interaction with Robots, Chatbots, and Agents; Virtual, Augmented, and Mixed Reality; Games and Gamification; HCI in Mobility, Transport and Aviation; Design for All and Assistive Technologies; Physiology, Affect and Cognition; HCI for Health and Wellbeing; HCI in Learning, Teaching, and Education; Culture and Computing; Social Computing; Design Case Studies; User Experience Studies.
Author: Prakasha, G. S.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
The complexity of managing and modeling various systems, from social networks to educational institutions and technical systems, has reached unprecedented levels. Traditional approaches struggle to keep pace with the dynamic nature of these challenges, leaving scholars, educators, and professionals searching for innovative solutions. This growing problem calls for a comprehensive guide to harnessing the potential of digital technologies for effective modeling and management. Educational Perspectives on Digital Technologies in Modeling and Management is a groundbreaking book that addresses the pressing need for modern solutions to keep up with the evolving challenges of modeling systems. This research book emerges from the collaborative efforts of teaching staff from leading universities, and years of dedicated scientific research and experimentation. It focuses on modeling complex systems using digital technologies, presenting fresh insights and innovative methodologies for academics, scholars, and aspiring professionals who are delving into the world of digitalization of economic processes and their management. The text caters to the specific needs of educators, IT professionals, and business analysts. Covering a wide array of topics, from information security to speaker verification and turbulent gas flow, this book serves as a valuable resource for a diverse audience seeking to excel in their respective fields.
Author: Eleonora Pantano
Publisher: Emerald Group Publishing
ISBN: 1801178461
Category : Business & Economics
Languages : en
Pages : 153
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Book Description
Retail In A New World: Recovering From The Pandemic That Changed The World provides an assessment of the issues and opportunities for retailers that emerged during the Covid-19 pandemic, proposing tools and frameworks that serve as basis to survive the pandemic and thrive in a post-pandemic scenario.
Author: Punita Duhan
Publisher: CRC Press
ISBN: 0429946821
Category : Business & Economics
Languages : en
Pages : 444
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Book Description
This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.
Author: Valia Aranitou
Publisher: Springer Nature
ISBN: 3031723996
Category :
Languages : en
Pages : 290
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Book Description
Author: Jean-Noël Kapferer
Publisher: Springer
ISBN: 3319511270
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
