Marketing Telecommunications Services PDF Download
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Author: Karen G. Strouse
Publisher: Artech House Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companies, deregulation of long-distance services, and the proliferation of wireless technology with this first-of-its-kind resource. Whether you're a novice or veteran marketing professional, you find valuable guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in this rapidly expanding marketplace. Specifically, you get comprehensive coverage of fundamental marketing concepts, competitive intelligence and insight on the marketing activities of telecommunications carriers, descriptions of the changes caused by deregulation, and implementation instructions for marketing strategies in channel selection, entry, market segmentation, pricing, and more.
Author: Karen G. Strouse
Publisher: Artech House Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 368
Get Book Here
Book Description
Gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companies, deregulation of long-distance services, and the proliferation of wireless technology with this first-of-its-kind resource. Whether you're a novice or veteran marketing professional, you find valuable guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in this rapidly expanding marketplace. Specifically, you get comprehensive coverage of fundamental marketing concepts, competitive intelligence and insight on the marketing activities of telecommunications carriers, descriptions of the changes caused by deregulation, and implementation instructions for marketing strategies in channel selection, entry, market segmentation, pricing, and more.
Author: Karen G. Strouse
Publisher: Artech House
ISBN: 9781580538558
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Author: Katta Rama Mohana Rao
Publisher:
ISBN: 9788183567183
Category : Education
Languages : en
Pages : 312
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Book Description
Author: Karen G. Strouse
Publisher: Artech House Publishers
ISBN: 9781580538541
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
"Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Harold J. Williams
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 282
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Book Description
Author: Joseph Calloway
Publisher:
ISBN: 9781976255410
Category :
Languages : en
Pages : 212
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Book Description
In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance. Offering telecom service providers a survival strategy based on customer centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Author: Jennifer A. Manner
Publisher: Artech House
ISBN: 158053306X
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
Global Telecommunications Market Access offers you a solid understanding of the regulatory, economic, business, public policy and other considerations associated with entry into global telecommunications markets from a commercial, governmental and legal perspective. The primary focus of this book is on the global telecommunications regulatory environment and how it impacts market access strategies and implementation of these strategies. You are presented with case studies and a global view of the progression of telecommunications to help you better see how global markets are evolving from being dominated by monopoly service providers to one where choice has become a reality for consumers.
Author: Kiruba J. B. Levi
Publisher: Springer Science & Business Media
ISBN: 383509453X
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.
Author: Whasun Jho
Publisher: Springer Science & Business Media
ISBN: 146147888X
Category : Political Science
Languages : en
Pages : 235
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Book Description
The mobile telecommunication industry has been one of the fastest growing industries in the global economy since the late 1990s. As the first country to offer commercial Code Division Multiple Access (CDMA) cellular service in the world, Korea was able to jump right into the digital mobile markets, enhancing its status as a leading manufacturer of mobile equipment. While the growth of the telecom industry occurred with the emergence of worldwide market-oriented regulatory reform and liberalization in telecommunications, the state-market relationship in Korea evolved from state monopoly toward “centralized governance” and later toward “flexible governance,” which is substantially different from “liberal governance” of the US. This book examines the uniqueness of Korean regulatory reforms of the mobile telecommunication sector, and argues that the market-oriented regulatory reform and liberalization should be explained by focusing on the interactions among the state, the private sector, and international political economic environment. It will appeal to scholars and policy-makers alike concerned with market regulation, Asian development and political economy.
Author: Dr. Pankaj Meel
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The Indian telecommunications industry is among the fastest-growing in the world, and by 2023, India is projected to overtake China as the second-largest telecom market globally. India's telecom industry has expanded significantly since a sizable section of the population lacks wireless connections. Given the severe competition among subscriber service providers, marketing techniques are crucial for the growth and profitability of companies. This short paper examines the advertising tactics used by Indian Telecom. The majority of subscribers encounter call drops or network loss, therefore telecom services need to resolve that issue and telecom service providers should uphold quality in service. The majority of subscribers expect quality in service.
