Marketing of Olympic Sport Organisations PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing of Olympic Sport Organisations PDF full book. Access full book title Marketing of Olympic Sport Organisations by Alain Ferrand. Download full books in PDF and EPUB format.
Author: Alain Ferrand
Publisher: Human Kinetics Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 148
Get Book Here
Book Description
"Marketing of Olympic sport organisations" was developed for use in the Executive masters in sports organisation management (MEMOS) programme. It offers valuable insight into the purposes of Olympic sport organisations as well as the differences between profit-motivated sport businesses and not-for-profit sport organisations. The book also shows how to integrate the two increasingly similar concepts into a marketing strategy.
Author: Alain Ferrand
Publisher: Human Kinetics Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 148
Get Book Here
Book Description
"Marketing of Olympic sport organisations" was developed for use in the Executive masters in sports organisation management (MEMOS) programme. It offers valuable insight into the purposes of Olympic sport organisations as well as the differences between profit-motivated sport businesses and not-for-profit sport organisations. The book also shows how to integrate the two increasingly similar concepts into a marketing strategy.
Author: Alain Ferrand
Publisher: Routledge
ISBN: 1136476881
Category : Business & Economics
Languages : en
Pages : 298
Get Book Here
Book Description
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.
Author:
Publisher:
ISBN: 9789291491780
Category :
Languages : en
Pages : 255
Get Book Here
Book Description
The aim of this book is to present, in a simple and practical way, the current knowledge of management that has been developed by and for Olympic Sport Organisations (OSOs) worldwide. The book is composed of six chapters that cover six key competencies expected of OSO managers: 1/ Organising an OSO by understanding its environment, internal structure and operations. 2/ Managing an OSO strategically by preparing, carrying out and evaluating a strategic plan. 3/ Managing human resources in an OSO through the development of rules and regulations, recruitment, motivation and training. 4/ Managing an OSO's finances using appropriate and transparent procedures. 5/ Managing marketing in an OSO in line with the global strategy of the organisation, stakeholders' requirements and sponsorship opportunities. 6/ Organising major sport events, when appropriate for the organisation's strategy and when compatible with available human resources and facilities.
Author: Alain Ferrand
Publisher: Routledge
ISBN: 1134053444
Category : Business & Economics
Languages : en
Pages : 320
Get Book Here
Book Description
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
Author: Gerd Nufer
Publisher: Routledge
ISBN: 0415626781
Category : Business & Economics
Languages : en
Pages : 173
Get Book Here
Book Description
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties. Ambush Marketing in Sports is offering comprehensive analysis of the theoretical and practical implications of ambush marketing.
Author: Norm O'Reilly
Publisher:
ISBN: 9781935412434
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether official sponsor or ambusher, marketers everywhere are expanding their interest in those few special platformslike the Olympic Gamesthat enable them to reach the masses in very customized ways. The vastly changing importance of the Olympic Games as a global marketing vehicle, combined with the growing knowledge and emerging practical realities around ambush marketing, inspired this team of distinguished scholars and practitioners to write Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games. The authors' experiences bring a unique and varied perspective to this textbook. Their experiences include positions with international and national sport organizations, the International Olympic Committee, national Olympic committees, international federations, marketing agencies, sponsors of sport, and much more. (Insert Paragraph)Whether you are a student of marketing or a practitioner in the field, this book provides knowledge, context, and tools to help you in your career.
Author: Rubén Acosta Hernández
Publisher: Human Kinetics
ISBN: 9780736038263
Category : Business & Economics
Languages : en
Pages : 320
Get Book Here
Book Description
Machine generated contents note: Part I The World of Sport Organizations -- Chapter 1 Social Context for Modem Sport -- Need for New Structures in Sport Today -- International Sport Environment -- National Sport Enironment -- Sport Conflicts -- Sport Identity and Image -- Conclusion -- Chapter 2 A Successful Sport Organization -- Origins and Operations of a Sport Organization -- Choosing a Type of Organization -- Conclusion --Part II The Road to Success -- Chapter 3 The Power of Performance -- The Keys to Success -- Communicating Effectively -- Conclusion -- Chapter 4 Selling Sport to the Community -- Relating With the Media -- Relating With the Public -- Promotion and Fund-Raising -- Marketing Sport Events -- Conclusion -- Part III People Leading the Way -- Chapter 5 Being the Sport Manager -- Basics of Sport Management -- Management Function in Sport -- Enhancing Your Management Abilities -- Conclusion -- Chapter 6 Planning Your Organization's Work -- Planning Process -- Long-Term Planning -- Creating a Medium-Term National Plan -- Conclusion -- Chapter 7 Controlling Your Organization -- Fundamentals of Budgeting -- Controlling Deviations -- Conclusion.
Author: Milena M. Parent
Publisher: Routledge
ISBN: 100021088X
Category : Sports & Recreation
Languages : en
Pages : 523
Get Book Here
Book Description
Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability. Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including: • Bidding, leadership, and planning; • Marketing and human resource management; • Venues and ceremonies; • Communications and technology (including social media); • Functional area considerations (including sport, protocol, and event services); • Security and risk management; • Games-time considerations; • Event wrap-up and evaluation; • Legacy and sustainability. This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an "Outlook, Trends, and Innovations" section in each chapter, plus "tips" from leading events professionals. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policymakers. Online resources include PowerPoint slides, multiple choice questions, essay questions, stories, and decision-making exercises.
Author: Linda E. Swayne
Publisher: SAGE Publications
ISBN: 1506320376
Category : Business & Economics
Languages : en
Pages : 1960
Get Book Here
Book Description
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Author: S. Frawley
Publisher: Springer
ISBN: 0230389589
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
The Olympic Games are the world's most complex and challenging sport mega-event to organize. Managing the Olympics is the first ever attempt to bring together the world's leading Olympic management researchers in one book and draws on the latest research into the management challenges faced by the organizers and key stakeholders of the Games.
