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Author: Andrew Crane
Publisher: Routledge
ISBN: 1134612753
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Author: Andrew Crane
Publisher: Routledge
ISBN: 1134612753
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Author: Michael Baker
Publisher: Routledge
ISBN: 1134506058
Category : Business & Economics
Languages : en
Pages : 679
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Book Description
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Author: Robert W. Kolb
Publisher: SAGE Publications
ISBN: 148338151X
Category : Business & Economics
Languages : en
Pages : 4074
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Book Description
Spans the relationships among business, ethics, and society by including numerous entries that feature broad coverage of corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment.
Author: George Cheney
Publisher: Routledge
ISBN: 1135846669
Category : Language Arts & Disciplines
Languages : en
Pages : 802
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Book Description
The Handbook of Communication Ethics serves as a comprehensive guide to the study of communication and ethics. It brings together analyses and applications based on recognized ethical theories as well as those outside the traditional domain of ethics but which engage important questions of power, equality, and justice. The work herein encourages readers to make important connections between matters of social justice and ethical theory. This volume makes an unparalleled contribution to the literature of communication studies, through consolidating knowledge about the multiple relationships between communication and ethics; by systematically treating areas of application; and by introducing explicit and implicit examinations of communication ethics to one another. The Handbook takes an international approach, analyzing diverse cultural contexts and comparative assessments. The chapters in this volume cover a wide range of theoretical perspectives on communication and ethics, including feminist, postmodern and postcolonial; engage with communication contexts such as interpersonal and small group communication, journalism, new media, visual communication, public relations, and marketing; and explore contemporary issues such as democracy, religion, secularism, the environment, trade, law, and economics. The chapters also consider the dialectical tensions between theory and practice; academic and popular discourses; universalism and particularism; the global and the local; and rationality and emotion. An invaluable resource for scholars in communication and related disciplines, the Handbook also serves as a main point of reference in graduate and upper-division undergraduate courses in communication and ethics. It stands as an exceptionally comprehensive resource for the study of communication and ethics.
Author: Nick Ellis
Publisher: Oxford University Press, USA
ISBN: 0199551685
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
Author: Nevin Cohen
Publisher: SAGE
ISBN: 1412996848
Category : Business & Economics
Languages : en
Pages : 617
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Book Description
Annotation Presenting 150 signed entries, this book provides an overview of key principles, approaches, strategies, and tools businesses have used to reduce environmental impacts and contribute to sustainability.
Author: Chris Hackley
Publisher: SAGE
ISBN: 1473903688
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of Otago Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing ‘orientation’ and the marketing ‘mix’ - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.
Author: Nick Ellis
Publisher: SAGE
ISBN: 1446243958
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.
Author: Ezekiel Chinyio
Publisher: John Wiley & Sons
ISBN: 9781444315356
Category : Technology & Engineering
Languages : en
Pages : 416
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Book Description
This book captures best practice in construction stakeholdermanagement using a range of international case studies. Itdemonstrates stakeholder mapping, presents the power/interestmatrix and analyses a model for the timely engagement ofstakeholders. The increased use of partnering and other relational forms ofcontracting have underlined the need for project participants towork together and also to be aware of all those who can affect orbe affected by a project and its associated developments.Stakeholder management enables them to see this wider picture andprovides guidance for managing the diverse views and interests thatcan manifest in the course of a project’s life. All construction projects have the potential for conflicts ofinterest that can result in costly and damaging legal proceedings.This new book advocates an alternative to dispute resolution thatis proactive, practical and global in its application.Construction Stakeholder Management is therefore anessential text for advanced students, lecturers, researchers andpractitioners in the built environment.
Author: Douglas Brownlie
Publisher: Routledge
ISBN: 131785022X
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.
