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Author: Thomas Keith
Publisher: Routledge
ISBN: 1317595343
Category : Social Science
Languages : en
Pages : 448
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Book Description
Masculinities in Contemporary American Culture offers readers a multidisciplinary, intersectional overview of masculinity studies that includes both theoretical and applied lenses. Keith combines current research with historical perspectives to demonstrate the contexts in which masculine identities have come evolved. With an emphasis on popular culture -- particularly film, TV, video games, and music -- this text invites students to examine their gendered sensibilities and discuss the ways in which different forms of media appeal to toxic masculinity.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749453567
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Author: R. W. Connell
Publisher: Polity
ISBN: 0745634265
Category : Social Science
Languages : en
Pages : 351
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Book Description
This is an exciting new edition of R.W. Connell's ground-breaking text, which has become a classic work on the nature and construction of masculine identity. Connell argues that there is not one masculinity, but many different masculinities, each associated with different positions of power. In a world gender order that continues to privilege men over women, but also raises difficult issues for men and boys, his account is more pertinent than ever before. In a substantial new introduction and conclusion, Connell discusses the development of masculinity studies in the ten years since the book's initial publication. He explores global gender relations, new theories, and practical uses of mascunlinity research. Looking to the future, his new concluding chapter addresses the politics of masculinities, and the implications of masculinity research for understanding current world issues. Against the backdrop of an increasingly divided world, dominated by neo-conservative politics, Connell's account highlights a series of compelling questions about the future of human society. This second edition of Connell's classic book will be essential reading for students taking courses on masculinities and gender studies, and will be of interest to students and scholars across the humanities and social sciences.
Author: Thomas Keith
Publisher: Routledge
ISBN: 1317595343
Category : Social Science
Languages : en
Pages : 448
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Book Description
Masculinities in Contemporary American Culture offers readers a multidisciplinary, intersectional overview of masculinity studies that includes both theoretical and applied lenses. Keith combines current research with historical perspectives to demonstrate the contexts in which masculine identities have come evolved. With an emphasis on popular culture -- particularly film, TV, video games, and music -- this text invites students to examine their gendered sensibilities and discuss the ways in which different forms of media appeal to toxic masculinity.
Author: Emily A. Wentzell
Publisher: Duke University Press
ISBN: 0822377527
Category : Social Science
Languages : en
Pages : 224
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Book Description
Maturing Masculinities is a nuanced exploration of how older men in urban Mexico incorporate aging, chronic illness, changing social relationships, and decreasing erectile function into their conceptions of themselves as men. It is based on interviews that Emily A. Wentzell conducted with more than 250 male patients in the urology clinic of a government-run hospital in Cuernavaca. Drawing on science studies, medical anthropology, and gender theory, Wentzell suggests the idea of "composite masculinities" as a paradigm for understanding how men incorporate physical and social change into gendered selfhoods. Erectile dysfunction treatments like Viagra are popular in Mexico, where stereotypes of men as sex-obsessed "machos" persist. However, most of the men Wentzell interviewed saw erectile difficulty as a chance to demonstrate difference from this stereotype. Rather than using drugs to continue youthful sex lives, many collaborated with wives and physicians to frame erectile difficulty as a prompt to embody age-appropriate, mature masculinities.
Author: Paul Baker
Publisher: Springer
ISBN: 134995327X
Category : Language Arts & Disciplines
Languages : en
Pages : 299
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Book Description
How do we learn what it means to be a man? And how do we learn to question what it means to be a man? This collection comprises a set of original interdisciplinary chapters on the linguistic and cultural representations of queer masculinities in a range of new and older media: television, film, online forums, news reporting, advertising and fiction. This innovative work examines new and emerging forms of gender hybridisation in relation to complex socialisation and immigration contexts including the role of EU institutions in ascertaining asylum seekers’ sexual orientation, and the European laws on gender policy. The book employs numerous analytical approaches including critical discourse analysis, corpus linguistics, multimodal analysis, literary criticism and anthropological and social research. The authors show how such texts can disrupt, question or complicate traditional notions of what it means to be a man, queering the idea that men possess fixed identities or desires, instead arguing that masculinity is constantly changing and negotiated through the cultural and political overlapping contexts in which it is regularly produced. These nuanced analyses will bring fresh insights for students and scholars of gender, masculinity and queer studies, linguistics, anthropology and semiotics.
Author: Barbara Pini
Publisher: Routledge
ISBN: 1351153226
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
Using contemporary gender theory to examine gender and rurality beyond that of simply women/femininities, this illuminating book accurately locates the subject of masculinities within the rural/agricultural context. While there has been a wealth of literature on men and masculinities published in recent years, the climate of ideas has been typically experienced through an urban lens. This book therefore investigates new conceptual territory. Embedded in the literature on gender and rurality as well as the scholarship on gender and organizations/management, the book draws on an in-depth ethnographic study of gender relations in Australian agricultural politics. It will speak to academic audiences in rural social sciences, gender studies and management/organization studies.
Author: Christopher A. Faircloth
Publisher: Temple University Press
ISBN: 143990457X
Category : Health & Fitness
Languages : en
Pages : 273
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Book Description
The first book to examine the male body in relation to the sociology of health and gender.
Author: Vicki Karaminas
Publisher: Rutgers University Press
ISBN: 1978823312
Category : Design
Languages : en
Pages : 275
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Book Description
Fashionable Masculinities explores the expression of masculinities through constructions of fashion, identity, style and appearance as the third decade of the new millennium begins: a contradictory and precarious moment when masculinities are defined by protests and pandemics whilst being problematized across class, ethnicity, race, gender and sexuality. Whilst a majority of men might still define themselves as ‘traditional,’ post-millennials are now talking about how they envision a future without gender boundaries and borders. Rather than being defined as a gender, masculinity has now become a style that can be worn and performed as traditional and normative codes of masculinity are modulated and manipulated. This volume includes original essays on musical pop sensation Harry Styles, rapper and producer “Puff Daddy” Sean Combs, lumbersexuals, spornosexuals, sexy daddies, and aging cool black daddies. Bringing together contributions from leading scholars, this book interrogates and challenges the meaning of masculinities and the ways that they are experienced and lived.
Author: Frances Cleaver
Publisher: Zed Books
ISBN: 9781842770658
Category : Political Science
Languages : en
Pages : 260
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Book Description
Men appear to be missing from much gender and development policy, but many emerging critiques suggest the need to pay more attention to understanding men and masculinities, and to analyzing the social relationships between men and women. This book considers the case for a focus on men in gender and development, which requires us to reconsider some of the theories and concepts which underlie policies. It includes arguments based on equality and social justice, the specific gendered vulnerabilities of men, the emergence of a crisis of masculinity and the need to include men in development as partners for strategic change.
Author: Elwood Watson
Publisher: Indiana University Press
ISBN: 0253222702
Category : Literary Criticism
Languages : en
Pages : 253
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Book Description
Elwood Watson is Professor of History, African Studies, and Gender Studies at East Tennessee State University. --
