Marketing Management with Gamar Disk PDF Download
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Author: Boyd
Publisher: Irwin Professional Publishing
ISBN: 9780256125771
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Author: Boyd
Publisher: Irwin Professional Publishing
ISBN: 9780256125771
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Author: Boyd
Publisher:
ISBN: 9780072892864
Category :
Languages : en
Pages :
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Author: Tracy L. Tuten
Publisher: SAGE
ISBN: 1529785553
Category : Business & Economics
Languages : en
Pages : 592
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Book Description
Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer. The new edition also includes: • Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony’s Chocolonely, Nissan, and Airbnb • A revamped ‘Sustainability Spotlight’ feature in every chapter that aligns with the UN’s Principles for Responsible Management Education (PRME) initiative • A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios. This textbook is your essential guide to marketing as part of an introductory marketing course at college or university. Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Author:
Publisher: Editora Record
ISBN: 9788185790961
Category :
Languages : en
Pages : 686
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Book Description
Author: Ashok Charan
Publisher:
ISBN: 9789811276033
Category : Internet marketing
Languages : en
Pages : 0
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Book Description
"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike. The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices. Volume III is entirely dedicated to digital marketing. The first chapter, New Media, covers the impact of new media on the social, political and marketing landscape. It outlines the new rules and perspectives, leaving readers with a clear understanding of how they must adapt to succeed in the digital age. The Digital Marketing chapter covers a wide range of topics related to digital tools, techniques, processes, as well as the opportunities and challenges of digital marketing. A set of chapters on social media highlight best practices to adopt on each of the networks - Facebook, Twitter, Instagram, YouTube and LinkedIn. Search Engine Optimization (SEO) covers on-page and off-page optimization to increase inbound traffic and channel it through the digital marketing funnel. Web Analytics covers the processes that constitute a web analytics system and deals with the use of web analytics platforms such as Google Analytics to assess the effectiveness of digital marketing in attracting and converting prospects. Search Advertising covers advertising on search engines to draw prospects and lead them through the digital marketing funnel. It covers topics such as the Google auction, keyword strategies, and practices to improve the effectiveness of search advertising. The final chapter, Digital Execution, serves as a comprehensive guide to developing and executing digital marketing plans"--
Author: Ashok Charan
Publisher: World Scientific Publishing Company Incorporated
ISBN: 9789814641364
Category : Business & Economics
Languages : en
Pages : 694
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Book Description
The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers. At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable. Anchored in this age of transformations, Marketing Analytics devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. The book is tailored to meet the needs of marketing professionals as it focusses on market research methods and analytic techniques used by practitioners for refining marketing strategies, and taking day-to-day business decisions. It is ideal too for business management students who wish to pursue careers in consumer marketing.
Author: B. V. H. Kameshwara Sastry
Publisher:
ISBN: 9788188818303
Category :
Languages : en
Pages : 286
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Book Description
Author: Heywood Broun
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 288
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Book Description
A collection of essays by journalist, political activist Heywood Broun.
Author: Włodzimierz Godlewski
Publisher:
ISBN: 9788323534792
Category :
Languages : en
Pages : 281
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Book Description
Author: Cornell University
Publisher:
ISBN:
Category : No subject
Languages : en
Pages : 610
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Book Description
