Marketing Management in Action PDF Download
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Author: Victor P. Buell
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 360
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Book Description
Author: Victor P. Buell
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 360
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Book Description
Author: Henry Assael
Publisher:
ISBN: 9780534047887
Category : Business & Economics
Languages : en
Pages : 787
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Book Description
Includes glossary, name index, company index, subject index
Author: Steuart Henderson Britt
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 486
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Book Description
Author: Geoffrey Paul Lantos
Publisher: Routledge
ISBN: 1317473841
Category : Business & Economics
Languages : en
Pages : 648
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Book Description
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Author: Steuart Henderson Britt
Publisher: McGraw-Hill College
ISBN: 9780070069497
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
Author: Michael R. Czinkota
Publisher: Springer Nature
ISBN: 3030669165
Category : Business & Economics
Languages : en
Pages : 901
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Book Description
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
Author: Michel Wedel
Publisher: Psychology Press
ISBN: 1136676481
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
Author: American Gas Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages :
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Book Description
Author: Christian Kowalkowski
Publisher:
ISBN: 9780692819104
Category : Business enterprises
Languages : en
Pages : 324
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Book Description
In today's competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers. Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors' proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to � determine if your company is "fit-for-service," � make the most of your existing services, � innovate and create value-added services and customer solutions beyond your products, � embed a true service-centric culture in your organization, � drive change and align your service strategy with corporate goals, � transform your product-centric sales force into a service-savvy sales organization, � design an organizational structure that promotes service growth, and � align your interests with distributors and partners. Kowalkowski and Ulaga's twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review, among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research.
Author: Steuart Henderson Britt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 808
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Book Description
