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Author: Maria Fay Rola-Rubzen
Publisher: Routledge
ISBN: 1317268172
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Capacity building looks at developing the infrastructure, institutions and people and is critical to the development and participation of humans in the economy and society. Capacity building ranges from schools, roads and hospitals through to health and welfare systems, education, communication and information sharing, participation and voice, governance and opportunity. This book aims to outline the nature and scale of the capacity building challenges facing countries in the Asia Pacific region. Human Development and Capacity Building presents case studies from selected countries with an emphasis on rural development and programs that enhance opportunity and participation in the economy. It focuses on issues arising from women development in Pakistan, indigenous union voice in the French Pacific, job creation programs in Indonesia and the role of international aid and labour agencies in capacity building in Myanmar. The rich coverage will be of invaluable use to those interested in capacity building.
Author: Maria Fay Rola-Rubzen
Publisher: Routledge
ISBN: 1317268172
Category : Business & Economics
Languages : en
Pages : 279
Get Book Here
Book Description
Capacity building looks at developing the infrastructure, institutions and people and is critical to the development and participation of humans in the economy and society. Capacity building ranges from schools, roads and hospitals through to health and welfare systems, education, communication and information sharing, participation and voice, governance and opportunity. This book aims to outline the nature and scale of the capacity building challenges facing countries in the Asia Pacific region. Human Development and Capacity Building presents case studies from selected countries with an emphasis on rural development and programs that enhance opportunity and participation in the economy. It focuses on issues arising from women development in Pakistan, indigenous union voice in the French Pacific, job creation programs in Indonesia and the role of international aid and labour agencies in capacity building in Myanmar. The rich coverage will be of invaluable use to those interested in capacity building.
Author: Siska Noviaristanti
Publisher: CRC Press
ISBN: 1000260569
Category : Business & Economics
Languages : en
Pages : 379
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Book Description
This book contains selected papers presented at the 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Jakarta, Indonesia on 27-29th November 2019. It was hosted by the Master of Management Program Indonesia University and co-hosts Airlangga University, Sriwijaya University, Trunojoyo University of Madura, and Telkom University, and supported by Telkom Indonesia and Triputra. The seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in business and management area to reflect on current issues, challenges and opportunities, and to share the latest innovative research and best practice. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resources, marketing, operations, finance, strategic management and entrepreneurship.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: University of Michigan
Publisher: UM Libraries
ISBN:
Category : Education, Higher
Languages : en
Pages : 768
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Book Description
Each number is the catalogue of a specific school or college of the University.
Author: Dr. B. Sowmya Satish
Publisher: Archers & Elevators Publishing House
ISBN: 9383241004
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Mario Glowik
Publisher: Walter de Gruyter
ISBN: 3486709224
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
In recent decades, against the background of integrated global trade patterns, the complexity of international marketing and management has increased enormously. Accordingly, the momentum of business opportunities and challenges has accelerated, and a firm has to continuously evaluate its market environment in order to make adjustments that reflect the firm’s individual strengths and weaknesses. This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requires efficient marketing research about the firm’s international business environment. As discussed in the first chapters of the book, the firm’s business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies. The most efficient techniques of international market segmentation, targeting, and strategic competitive positioning are introduced. Furthermore, concepts of consumer loyalty programs and their implementation in diversified international markets are presented. An important part is dedicated to describing suitable mixes of marketing policies for firms operating in culturally heterogeneous international markets. Finally, forecasting changes in consumer behavior as a tool of planning international marketing activities is taken into consideration. Marketing control mechanisms that seek to increase efficiency of selected marketing activities further contribute to the valuable insights of this publication. Overall, the authors' intention is to combine the newest theoretical concepts with pragmatic decisions made by firms. The book is particularly suitable for undergraduate and graduate students taking courses in international marketing, strategic and cultural management. Executives and practitioners involved in business can take fundamental and updated knowledge from this publication, which hopefully will improve their competitive positions against their rivals in the global arena.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 80
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Book Description
Author: Davide Castellani
Publisher: Springer
ISBN: 3319702203
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding to the new balance in international business, the authors offer valuable insights into the co-evolutionary processes involved in headquarters-subsidiary relationships, the need for novel strategies by MNEs to retain competitive advantage, improve performance and contribute to the global economy.
Author: Simon Grima
Publisher: Emerald Group Publishing
ISBN: 1787564517
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
This special 100th edition of Contemporary Issues in Economic and Financial Analysis dedicates 14 chapters to contemporary issues in business and financial management in Eastern Europe by authors invited mainly from the Rostov State University of Economics.
Author: Hong Cheng
Publisher: John Wiley & Sons
ISBN: 1118378458
Category : Language Arts & Disciplines
Languages : en
Pages : 574
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Book Description
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
