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Marketing Madness

Marketing Madness PDF Author: Michael Jacobson
Publisher: Routledge
ISBN: 0429720262
Category : Business & Economics
Languages : en
Pages : 430

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Book Description
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C