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Author: Robert Michael McLaughlin
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 20
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Book Description
Author: Robert Michael McLaughlin
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 20
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 24
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Book Description
Author: Edward Leslie
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 16
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Book Description
Author:
Publisher: IICA
ISBN:
Category :
Languages : en
Pages : 50
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Book Description
Author: Charlotte L. Miller
Publisher:
ISBN:
Category : Fish trade
Languages : en
Pages : 84
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Book Description
Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1136212191
Category : Political Science
Languages : en
Pages : 331
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Book Description
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 458
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Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1260
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Author:
Publisher: The Retail Directory
ISBN: 9780707970868
Category : Retail trade
Languages : en
Pages : 690
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 444
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Book Description
