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Author: Denise Martha Johnson
Publisher: Psychology Press
ISBN: 9781560248309
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.
Author: Denise Martha Johnson
Publisher: Psychology Press
ISBN: 9781560248309
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.
Author: T. Scarlett Epstein
Publisher: Routledge
ISBN: 100012424X
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
Originally published in 1982. This book explores the nature of food marketing in Third World countries. Economic development invariably involves a transition from the traditional subsistence and/or barter economics to increasing participation in cash transactions. In many less developed countries this transition has been facilitated by enterprising middlemen, who provide the link between dispersed small satellite producers and urban buyers. In spite of these developments, producer-seller markets still operate in numerous countries, particularly the newly independent Pacific island states and large parts of Africa and Asia. This book examines the phenomenon of producer-seller markets, basing the study on the situation in New Guinea. The author then uses this data to construct theoretical propositions for the marketing of various food items and examines the producer-seller market, arguing that the lack of inter-regional economic interdependence is likely to promote secessional movements, particularly in states where two or more ethnic groups exist.
Author: Emmanuel C. Alozie
Publisher: Routledge
ISBN: 1135696942
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.
Author: Eli Avraham
Publisher: Springer
ISBN: 1137342153
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Author: Joanna Kinsey
Publisher: Palgrave
ISBN: 9780333421161
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Author: Debra Z. Basil
Publisher: Springer
ISBN: 3030130207
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.
Author: Philip Kotler
Publisher: World Scientific
ISBN: 9813201983
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.
Author: Janeen Arnold Costa
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volume for scholars, students, and professionals in marketing and race and ethnic studies.
Author: Peter Worsley
Publisher: University of Chicago Press
ISBN: 9780226907536
Category : Political Science
Languages : en
Pages : 396
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Book Description
Today the colonial empires of the world are shrinking, and the new nations which have emerged from the colonial past are rapidly developing into an important force in international affairs--the "third world." They are faced by a common problem, the urgent necessity to transform a peasant society into a modern industrial economy, and they are united by a common outlook, absolute opposition to all forms of colonialism and neocolonialism. In this work Peter Worsley analyzes the unique political forms that have evolved as a result of these two basic conditions. In his view the third world has rejected both of the great ideologies of today. Their new solutions are unique in world history, being based on populism, socialism, and, often, the one-party state, which, although anathema to the Western liberal, is a natural development in societies united by the common enemy of colonialism. "No one seriously concerned with the greatest problem of our time, the division of the world between the developed, industrialized, 'affluent' countries and les nations prolétaires, can afford to miss this book. . . . Professor Worsley has succeeded in giving us more solid information about underdeveloped parts of the world than can be found in any other book of comparable length."--The Times Literary Supplement "Peter Worsley . . . has written an excellent descriptive analysis of the evolution and present state of a third force in world politics. Africa, Asia, and the Middle East have . . . given society not only a new philosophy with new goals but charismatic philosophers who have the potential to make the philosophy of the third world a vital presence to be reckoned with. . . . a brilliant book."--Peter Schwab, Journal of Modern African Studies
Author: Gbadamosi, Ayantunji
Publisher: IGI Global
ISBN: 1522579079
Category : Business & Economics
Languages : en
Pages : 451
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Book Description
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
