Marketing in the Modern Era: Management and Principles PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing in the Modern Era: Management and Principles PDF full book. Access full book title Marketing in the Modern Era: Management and Principles by Dr.D.K.Baranitharan. Download full books in PDF and EPUB format.
Author: Dr.D.K.Baranitharan
Publisher: Leilani Katie Publication
ISBN: 9363484645
Category : Business & Economics
Languages : en
Pages : 203
Get Book Here
Book Description
Dr.D.K.Baranitharan, Assistant Professor and Head, PG Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Dr.A.Parameshwari, Assistant Professor and Head, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Dr.K.Girija, Assistant Professor and Head, Department of Accounting and Finance, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Dr.B.Agila, Assistant Professor, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Mrs.S.Shankari, Assistant Professor, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India.
Author: Dr.D.K.Baranitharan
Publisher: Leilani Katie Publication
ISBN: 9363484645
Category : Business & Economics
Languages : en
Pages : 203
Get Book Here
Book Description
Dr.D.K.Baranitharan, Assistant Professor and Head, PG Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Dr.A.Parameshwari, Assistant Professor and Head, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Dr.K.Girija, Assistant Professor and Head, Department of Accounting and Finance, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Dr.B.Agila, Assistant Professor, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Mrs.S.Shankari, Assistant Professor, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India.
Author: Gary Hamel
Publisher: Harvard Business Press
ISBN: 1422102505
Category : Administració
Languages : en
Pages : 287
Get Book Here
Book Description
What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation—new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages. In The Future of Management, Gary Hamel argues that organizations need management innovation now more than ever. Why? The management paradigm of the last century—centered on control and efficiency—no longer suffices in a world where adaptability and creativity drive business success. To thrive in the future, companies must reinvent management. Hamel explains how to turn your company into a serial management innovator, revealing: The make-or-break challenges that will determine competitive success in an age of relentless, head-snapping change. The toxic effects of traditional management beliefs. The unconventional management practices generating breakthrough results in “modern management pioneers.” The radical principles that will need to become part of every company’s “management DNA.” The steps your company can take now to build your “management advantage.” Practical and profound, The Future of Management features examples from Google, W.L. Gore, Whole Foods, IBM, Samsung, Best Buy, and other blue-ribbon management innovators.
Author: Gary M. Armstrong
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :
Get Book Here
Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author: Jerry Rackley
Publisher: Apress
ISBN: 1484202597
Category : Business & Economics
Languages : en
Pages : 159
Get Book Here
Book Description
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made. In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire—and keep—more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers. Marketing Analytics Roadmap explains: How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts How to structure and use dashboards to report marketing results How to put industry-leading analytics software and other tools to good use How Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.
Author: Dr. G. Vani Dr. M. Ganesh Babu Dr. N. Panchanatham Dr. P. Nagarjuna
Publisher: Archers & Elevators Publishing House
ISBN: 9385640046
Category : Antiques & Collectibles
Languages : en
Pages :
Get Book Here
Book Description
Author: Michael Diamantstein
Publisher:
ISBN: 9781951121105
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: John F. Tanner, Jr.
Publisher: Ingram
ISBN: 9781936126293
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Haibo Hu
Publisher: Springer Nature
ISBN: 9813365226
Category : Business & Economics
Languages : en
Pages : 436
Get Book Here
Book Description
This book focuses on ancient Chinese management thoughts, building a Chinese management theory system and defining the core concepts. Firstly, it systematically reviews the excellent management ideas in traditional Chinese culture from the perspective of modern management, summarizing the experience and wisdom of Chinese management in order to disseminate the ideas to global readers, and highlighting the soft power of Chinese culture. Secondly, based on the management practices of Chinese local enterprises, the book refines the Chinese management model, constructing a modern management theory system with Chinese characteristics to promote innovation and changes in global management theory.
Author: David S. Bright
Publisher:
ISBN: 9781998109166
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Author: Lisa Pike Masteralexis
Publisher: Jones & Bartlett Learning
ISBN: 9780763726232
Category : Business & Economics
Languages : en
Pages : 512
Get Book Here
Book Description
This textbook describes the skill sets needed by the professional sports manager, and surveys the various subdisciplines within the sports management field. The 21 chapters discuss financial and legal principles, high school and collegiate sports, facility and event management, broadcasting, and the health and fitness industry. The second edition u
