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Author: Henry Kyambalesa
Publisher: Routledge
ISBN: 1351781715
Category : Social Science
Languages : en
Pages : 244
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Book Description
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
Author: Henry Kyambalesa
Publisher: Routledge
ISBN: 1351781715
Category : Social Science
Languages : en
Pages : 244
Get Book Here
Book Description
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
Author: Henry Kyambalesa
Publisher: Routledge
ISBN: 1351781723
Category : Social Science
Languages : en
Pages : 337
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Book Description
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
Author: Henry Kyambalesa
Publisher: Jain Publishing Company
ISBN: 0875730876
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
This book is designed to explore the social demands, challenges and imperatives associated with conducting business operations across national borders. Its content is predicated upon the following basic premises:Cross-border business operators have a moral obligation to seek socially beneficial results along with economically beneficial results in their policies, decisions and actionsCross-border business operations need to be conducted in ways that are consistent with host countries' commonly honored ethical standardsCross-border business owners and managers, like their host-country counterparts, have an express duty to comply with existing laws, rules and regulationsCross-border business operators need to be responsive to the needs, rights, concerns, and expectations of customers in all the countries where their operations are undertakenCross-border business operators have a moral obligation to conduct their operations in ways that have negligible or no potential to exacerbate the depreciation of the quality of the natural environment in their host countriesThe need to develop sound relations with all the external groups in their host countries which have a stake in their corporate policies, programs, and overall existence is an imperative cross-border business entities can shirk or slight only at their own peril.Mr. Kyambalesa is an adjunct member of the MBA faculty in the School for Professional Studies at Regis University, and an independent Business and Management researcher and consultant. He is the author of several other books on business innovation and competitiveness, small business management and entrepreneurship, general management, marketing management, technological development, and economic development.
Author: Henry Kyambalesa
Publisher: Africa World Press
ISBN: 9781592212682
Category : Africa
Languages : en
Pages : 282
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Book Description
This book is designed to explore the following,challenges and imperatives for African countries,in the twenty-first century: liberalisation of,commercial and industrial activities in a,deliberate effort to make them the preserve of the,private sector, generation of an appropriate,industrial and trade strategy, nurturing,technological development, redressing the debt,burden, curbing industrial strife, protection of,the fragile natural environment, and,reconsideration of the size and functions of,government.
Author: DAVID SANDUA
Publisher: David Sandua
ISBN:
Category : Science
Languages : en
Pages : 222
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Book Description
Discover the secrets of the subatomic universe on an exciting journey through the fundamental principles of quantum mechanics. This book pulls back the curtain on a world where reality surpasses fiction, where particles can exist simultaneously in multiple states through superposition and be entangled across cosmic distances, challenging our understanding of space and time. Through clear exposition requiring no prior knowledge, readers will delve into concepts such as wave-particle duality, Heisenberg's uncertainty principle, and Schrödinger's intriguing wave function, which are the foundation of revolutionary technologies in quantum computing and cryptography. This work not only provides a solid understanding of theoretical foundations but also explores the philosophical and practical implications these have on our daily lives and how they are shaping the future of science and technology. Perfect for students, enthusiasts, and anyone interested in the mysteries of quantum behavior, this book is an essential guide to understanding how quantum concepts are transforming our world.
Author: Henry Kyambalesa
Publisher: Routledge
ISBN: 1317146204
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
The debates over what African economic integration and development actually entails continue across international economic organizations, national governments and NGOs. Despite the glare of media attention and the position this issue has on international political agendas, few comprehensive accounts exist that fully examine why this process will be inevitable in the 21st century and how integration of national economies can be attuned to attaining the socio-economic goals and aspirations of member-countries. This book addresses this problem. It combines theory with application, enumerating the imperatives and initiatives governments will be forced to confront; providing insights for educators and students in African development, for policy makers in African governments, and for inter-governmental organizations.
Author: Alan R. Andreasen
Publisher: SAGE
ISBN: 9781412916349
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
Author: Arthur James Wells
Publisher:
ISBN:
Category : Bibliography, National
Languages : en
Pages : 1884
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Book Description
Author: U C Mathur
Publisher: Excel Books India
ISBN: 9788174466402
Category : Consumer behavior
Languages : en
Pages : 516
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Book Description
India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 838
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Book Description
