Marketing in South Africa PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing in South Africa PDF full book. Access full book title Marketing in South Africa by John Simpson. Download full books in PDF and EPUB format.
Author: John Simpson
Publisher: Van Schaik Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 228
Get Book Here
Book Description
This set of case studies aims to gather the best possible South African examples of marketing in theory and marketing in practice and was initiated in recognition of the need for case studies as a means of marketing training.
Author: John Simpson
Publisher: Van Schaik Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 228
Get Book Here
Book Description
This set of case studies aims to gather the best possible South African examples of marketing in theory and marketing in practice and was initiated in recognition of the need for case studies as a means of marketing training.
Author: Richard George
Publisher:
ISBN: 9780190753832
Category : Hospitality industry
Languages : en
Pages :
Get Book Here
Book Description
Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa its statistics, trends, main organisations and role-players."
Author: Urath Gibson
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 40
Get Book Here
Book Description
Author: James Lappeman
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 327
Get Book Here
Book Description
Marketing to South African Consumers provides core introductory marketing theory underpinned by a contemporary and localised South African perspective. South Africa has a unique hybrid economy with strong formal and informal economies co-existing in a deeply unequal society. This textbook maintains a classic view of marketing theory but is written with a focus on consumer behaviour. It provides a unique contribution to the marketing textbook landscape, in that it is written by marketing academics, professionals and students, and is focused on making local context a central reference rather than a peripheral addition. The textbook is relevant to any marketer or business owner who would like to gain more understanding of marketing in general and South African consumers in particular.
Author: Richard George
Publisher: Oxford University Press, USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 518
Get Book Here
Book Description
This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Author: Urath Gibson
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32
Get Book Here
Book Description
Author: Ludi Koekemoer
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 532
Get Book Here
Book Description
Author: Leyland F. Pitt
Publisher: Juta and Company Ltd
ISBN: 9780702155529
Category : Business & Economics
Languages : en
Pages : 380
Get Book Here
Book Description
This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.
Author: Jeffrey Fadiman
Publisher: Nicholas Brealey Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 228
Get Book Here
Book Description
Western investors, project managers and business pioneers who wish to tap this dynamic market must master African marketing methods. Author Jeffrey A. Fadiman considers Africa as the West's commercial blind spot. We have ignored it since the 1960s and thus have never learned how Africans do business.
Author: Richard George
Publisher: Oxford University Press, USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 434
Get Book Here
Book Description
This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
