Marketing In Service Industry, Airline, Travel, Tours And Hotel PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing In Service Industry, Airline, Travel, Tours And Hotel PDF full book. Access full book title Marketing In Service Industry, Airline, Travel, Tours And Hotel by L.K. Singh. Download full books in PDF and EPUB format.
Author: L.K. Singh
Publisher: Gyan Publishing House
ISBN: 9788182054769
Category : Service industries
Languages : en
Pages : 288
Get Book Here
Book Description
This book deals with diverse issues of marketing in tourism and tourism related fields including employment in airlines and hotel and other relatively peripheral but considerably important areas. An invaluable guide for students as now marketing plays a significant role in the rapidly growing industry of travel and tourism.
Author: L.K. Singh
Publisher: Gyan Publishing House
ISBN: 9788182054769
Category : Service industries
Languages : en
Pages : 288
Get Book Here
Book Description
This book deals with diverse issues of marketing in tourism and tourism related fields including employment in airlines and hotel and other relatively peripheral but considerably important areas. An invaluable guide for students as now marketing plays a significant role in the rapidly growing industry of travel and tourism.
Author: Santos, José Duarte
Publisher: IGI Global
ISBN: 1522597859
Category : Business & Economics
Languages : en
Pages : 283
Get Book Here
Book Description
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 1593921195
Category : Airlines
Languages : en
Pages : 494
Get Book Here
Book Description
Featuring the travel industry, this book offers an analysis of major trends; market research; statistics and historical tables; airlines; hotel operators; entertainment destinations such as resorts and theme parks; tour operators; the largest travel agencies; E-commerce firms; cruise lines; casino hotels; and car rental.
Author: Dr Kalgi Shah Dr MamtaBrahmbhatt
Publisher: Archers & Elevators Publishing House
ISBN: 8194517052
Category : Antiques & Collectibles
Languages : en
Pages :
Get Book Here
Book Description
Author: Plunkett Research Ltd
Publisher: Plunkett Research, Ltd.
ISBN: 1593920938
Category : Business & Economics
Languages : en
Pages : 498
Get Book Here
Book Description
Contains a market research guide to the travel and tourism industry, including airlines, hotels, tour operators; travel agencies; E-commerce firms, cruise lines and car rentals. This book is useful for competitive intelligence, strategic planning, employment searches, or financial research.
Author: G. R Foxall
Publisher: Routledge
ISBN: 1135174652
Category : Business & Economics
Languages : en
Pages : 237
Get Book Here
Book Description
First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
Author: Robert D. Reid
Publisher: John Wiley and Sons
ISBN: 0470088583
Category : Business & Economics
Languages : en
Pages : 673
Get Book Here
Book Description
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Author: Alastair M. Morrison
Publisher: Delmar
ISBN: 9781435486867
Category : Hospitality industry
Languages : en
Pages : 786
Get Book Here
Book Description
The latest book from Cengage Learning on Hospitality and Travel Marketing, International Edition
Author: Simon Hudson
Publisher: SAGE
ISBN: 1849204888
Category : Business & Economics
Languages : en
Pages : 490
Get Book Here
Book Description
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author: Plunkett Research Ltd
Publisher: Plunkett Research, Ltd.
ISBN: 1593921055
Category : Computers
Languages : en
Pages : 622
Get Book Here
Book Description
This new almanac will be your ready-reference guide to the E-Commerce & Internet Business worldwide! In one carefully-researched volume, you'll get all of the data you need on E-Commerce & Internet Industries, including: complete E-Commerce statistics and trends; Internet research and development; Internet growth companies; online services and markets; bricks & clicks and other online retailing strategies; emerging e-commerce technologies; Internet and World Wide Web usage trends; PLUS, in-depth profiles of over 400 E-Commerce & Internet companies: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the E-Commerce Business, from online retailers, to manufacturers of software and equipment for Internet communications, to Internet services providers and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax, and much more. This innovative book offers unique information, all indexed and cross-indexed. Our industry analysis section covers business to consumer, business to business, online financial services, and technologies as well as Internet access and usage trends. The book includes numerous statistical tables covering such topics as e-commerce revenues, access trends, global Internet users, etc. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
