Marketing in Perspective (RLE Marketing) PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing in Perspective (RLE Marketing) PDF full book. Access full book title Marketing in Perspective (RLE Marketing) by Simon Majaro. Download full books in PDF and EPUB format.
Author: Simon Majaro
Publisher: Routledge
ISBN: 1317659856
Category : Business & Economics
Languages : en
Pages : 263
Get Book Here
Book Description
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
Author: Simon Majaro
Publisher: Routledge
ISBN: 1317659856
Category : Business & Economics
Languages : en
Pages : 263
Get Book Here
Book Description
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
Author: Simon Majaro
Publisher: Routledge
ISBN: 1317659864
Category : Business & Economics
Languages : en
Pages : 253
Get Book Here
Book Description
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
Author:
Publisher:
ISBN: 9781315761992
Category :
Languages : en
Pages : 236
Get Book Here
Book Description
Author: Stanley Paliwoda
Publisher: Routledge
ISBN: 1135126666
Category : Business & Economics
Languages : en
Pages : 394
Get Book Here
Book Description
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
Author: Nigel Piercy
Publisher: Routledge
ISBN: 1317642694
Category : Business & Economics
Languages : en
Pages : 260
Get Book Here
Book Description
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
Author: G. S. Kindra
Publisher: Routledge
ISBN: 131764669X
Category : Business & Economics
Languages : en
Pages : 245
Get Book Here
Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author: Michael John Baker
Publisher: Taylor & Francis
ISBN: 9780415249881
Category : Business & Economics
Languages : en
Pages : 730
Get Book Here
Book Description
Author: Andrew MacLaren
Publisher: Goodfellow Publishers Ltd
ISBN: 191139620X
Category : Business & Economics
Languages : en
Pages : 246
Get Book Here
Book Description
Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.
Author: Stanley Paliwoda
Publisher: Routledge
ISBN: 1135126674
Category : Business & Economics
Languages : en
Pages : 393
Get Book Here
Book Description
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
Author: Gordon Foxall
Publisher: Routledge
ISBN: 1317646991
Category : Business & Economics
Languages : en
Pages : 235
Get Book Here
Book Description
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.
