Marketing in Commercial Banks

Marketing in Commercial Banks PDF Author: W. Ogden Ross
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 176

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Marketing in Commercial Banks

Marketing in Commercial Banks PDF Author: W. Ogden Ross
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 176

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Book Description


Services Marketing

Services Marketing PDF Author: Rao
Publisher: Pearson Education India
ISBN: 9788131704974
Category : Customer services
Languages : en
Pages : 376

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Book Description


Marketing for Bankers

Marketing for Bankers PDF Author: Mary A. Pezzullo
Publisher:
ISBN: 9780899823546
Category : Bank marketing
Languages : en
Pages : 564

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Book Description
This third edition offers you an opportunity to master the details of the marketing process. MARKETING FOR BANKERS defines what marketing is & why your understanding of this concept is essential in today's competitive economic environment. Chapters are devoted to "The Development of a Situation Analysis," "Objective Setting & Strategy Formulation," "Consumer & Organizational Buying Behavior," "Target Market Selection & Position Strategies," & "Promotion Strategy: Advertising & Sales Promotion," among many other topics.

Structural Change in Banking

Structural Change in Banking PDF Author: Michael Klausner
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 380

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Book Description
The thrift crisis and recent weakness in the banking sector has intensified attention toward regulatory reform. But most proposals take as a given the traditional structure of banking, under which a bank holds illiquid loans and liquid liabilities. Structural Change in Banking explores the possibility of more fundamental changes in bank structure, which would reduce the instability that is inherent in the current structure. The major essays in this book, written by leading authors in the field, examine the historical legacy of limitations on bank branching and their consequences on bank structure and stability; how securitization affects the bank structure, risk, and liquidity; the advantages to a bank from having checking account information about its loan customers; and the potential for money market funds and finance companies to become the banks of the future. Structural Change in Banking is an essential tool for bank regulators, legislators, executives, and anyone concerned with rectifying the instability of traditional banking structure. This book not only makes a strong argument for change, it provides an intelligent analysis of alternatives through which credit can be provided.

Determinants of Commercial Bank Interest Margins and Profitability

Determinants of Commercial Bank Interest Margins and Profitability PDF Author: Asl? Demirgüç-Kunt
Publisher: World Bank Publications
ISBN:
Category : Bancos comerciales
Languages : en
Pages : 52

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Book Description
March 1998 Differences in interest margins reflect differences in bank characteristics, macroeconomic conditions, existing financial structure and taxation, regulation, and other institutional factors. Using bank data for 80 countries for 1988-95, Demirgüç-Kunt and Huizinga show that differences in interest margins and bank profitability reflect various determinants: * Bank characteristics. * Macroeconomic conditions. * Explicit and implicit bank taxes. * Regulation of deposit insurance. * General financial structure. * Several underlying legal and institutional indicators. Controlling for differences in bank activity, leverage, and the macroeconomic environment, they find (among other things) that: * Banks in countries with a more competitive banking sector-where banking assets constitute a larger share of GDP-have smaller margins and are less profitable. The bank concentration ratio also affects bank profitability; larger banks tend to have higher margins. * Well-capitalized banks have higher net interest margins and are more profitable. This is consistent with the fact that banks with higher capital ratios have a lower cost of funding because of lower prospective bankruptcy costs. * Differences in a bank's activity mix affect spread and profitability. Banks with relatively high noninterest-earning assets are less profitable. Also, banks that rely largely on deposits for their funding are less profitable, as deposits require more branching and other expenses. Similarly, variations in overhead and other operating costs are reflected in variations in bank interest margins, as banks pass their operating costs (including the corporate tax burden) on to their depositors and lenders. * In developing countries foreign banks have greater margins and profits than domestic banks. In industrial countries, the opposite is true. * Macroeconomic factors also explain variation in interest margins. Inflation is associated with higher realized interest margins and greater profitability. Inflation brings higher costs-more transactions and generally more extensive branch networks-and also more income from bank float. Bank income increases more with inflation than bank costs do. * There is evidence that the corporate tax burden is fully passed on to bank customers in poor and rich countries alike. * Legal and institutional differences matter. Indicators of better contract enforcement, efficiency in the legal system, and lack of corruption are associated with lower realized interest margins and lower profitability. This paper-a product of the Development Research Group-is part of a larger effort in the group to study bank efficiency.

Creation of a Secondary Market for Commercial Business Loans

Creation of a Secondary Market for Commercial Business Loans PDF Author: United States. Congress. House. Committee on Banking, Finance, and Urban Affairs. Subcommittee on Economic Growth and Credit Formation
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 160

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Principles of Marketing

Principles of Marketing PDF Author: Fred Emerson Clark
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 590

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Memorandum on Commercial Banks

Memorandum on Commercial Banks PDF Author: League of Nations
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 440

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Marketing in Commercial Banks

Marketing in Commercial Banks PDF Author: W. Ogden Ross
Publisher: Masterco Press
ISBN: 9780912164076
Category :
Languages : en
Pages :

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Introduction to Business

Introduction to Business PDF Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455

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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.