Marketing in Colombia PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing in Colombia PDF full book. Access full book title Marketing in Colombia by Richard F. Muenzer. Download full books in PDF and EPUB format.
Author: Richard F. Muenzer
Publisher:
ISBN:
Category :
Languages : en
Pages : 28
Get Book Here
Book Description
Author: Richard F. Muenzer
Publisher:
ISBN:
Category :
Languages : en
Pages : 28
Get Book Here
Book Description
Author: Richard F. Muenzer
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32
Get Book Here
Book Description
Author: Richard F. Muenzer
Publisher:
ISBN:
Category : Colombia
Languages : en
Pages : 29
Get Book Here
Book Description
Author: Richard F. Muenzer
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 36
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Colombia
Languages : en
Pages : 42
Get Book Here
Book Description
Author: Richard F. Muenzer
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32
Get Book Here
Book Description
Author: U.S. Dept. of Commerce. International Trade Administration
Publisher:
ISBN:
Category :
Languages : en
Pages : 54
Get Book Here
Book Description
Author: Alexander L. Fattal
Publisher: University of Chicago Press
ISBN: 022659064X
Category : Social Science
Languages : en
Pages : 325
Get Book Here
Book Description
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Author: U.S. Dept. of Commerce. International Trade Administration
Publisher:
ISBN:
Category :
Languages : en
Pages : 54
Get Book Here
Book Description
Author: Antonio J. Posada
Publisher:
ISBN:
Category :
Languages : en
Pages : 22
Get Book Here
Book Description
