Author: Richard F. Muenzer
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32

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Book Description

Author: Alexander L. Fattal
Publisher: University of Chicago Press
ISBN: 022659064X
Category : Social Science
Languages : en
Pages : 325

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Book Description
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Author:
Publisher:
ISBN:
Category : Colombia
Languages : en
Pages : 42

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Book Description

Author: Phillip A. Hough
Publisher: Cambridge University Press
ISBN: 1316517101
Category : Business & Economics
Languages : en
Pages : 375

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Book Description
Hough recasts Colombia's endemic rural violence in a world-historical perspective that connects local labour and development dynamics to the arc of US global hegemony. This book will appeal to scholars of labour studies, agrarian studies, development, globalisation, Latin America, political science, political economy and economic sociology.

Author: Semerádová, Tereza
Publisher: IGI Global
ISBN: 1799816206
Category : Business & Economics
Languages : en
Pages : 262

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Book Description
Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.

Author: Perez-Uribe, Rafael
Publisher: IGI Global
ISBN: 1522594264
Category : Business & Economics
Languages : en
Pages : 712

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Book Description
Countries have been competing against each other in order to attract financial investment and human capital for decades. However, emerging economies have a long way to go before they achieve the same levels of competitiveness as a developed economy. Lack of firm institutions, inadequate infrastructure, and a lack of trust in the legal system are urgent and unavoidable factors that emerging economies must address. The Handbook of Research on Increasing the Competitiveness of SMEs provides innovative insights on integrating, adapting, and building models and strategies compatible with the development of competitiveness in small and medium enterprises in emerging countries. The content within this publication examines quality management, organizational leadership, and digital security. It is designed for policymakers, entrepreneurs, managers, executives, business professionals, academicians, researchers, and students.

Author: IBP, Inc.
Publisher: Lulu.com
ISBN: 1514526344
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
Colombia: Doing Business and Investing in ... Guide Volume 1 Strategic, Practical Information, Regulations, Contacts

Author: The Energy Year
Publisher: The Oil & Gas Year Limited
ISBN: 1783022000
Category : Business & Economics
Languages : en
Pages : 113

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Book Description
“We want to position Colombia as the main destination for investments in the energy sector in the entire region.” Iván Duque, President of the Republic of Colombia. The Oil & Gas Year Colombia 2019 presents new initiatives of the Ministry of Energy and the National Hydrocarbons Agency to re-energise the investment panorama in the country’s energy industry, explore the benefits and costs of fracking, and therefore ensure Colombia’s energy independence and sustainability. “The current administration of the National Hydrocarbons Agency (ANH) is carrying out a regulatory adjustment to allow medium-sized and small investors to enter the sector […] so they can efficiently operate discovered and undeveloped minor fields.” Luis Miguel Morelli, President of the National Hydrocarbons Agency. This latest edition of The Oil & Gas Year Colombia provides foresight to investors and companies looking at strategic growth opportunities in the country, at a time when the Duque administration has rolled out its first significant fiscal and energy reforms.

Author: OECD
Publisher: OECD Publishing
ISBN: 9264244824
Category :
Languages : en
Pages : 216

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Book Description
This report examines labour market, social and migration policies in Colombia.

Author: Marcelo Giugale
Publisher: World Bank Publications
ISBN: 9780821353486
Category : Political Science
Languages : en
Pages : 1080

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Book Description
Recent political changes in Colombia have opened up possibilities to think beyond the long-standing conflict and violence to promote a development agenda, based upon economic growth, social welfare and environmental protection. This publication contains various policy papers which seek to contribute to the national debate on options to address these development challenges. The book is intended to provide the incoming Colombian presidential administration with a comprehensive policy discussion regarding the country's development agenda.