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Author: Tony Jackson
Publisher: CreateSpace
ISBN: 9781480117044
Category : Advertising
Languages : en
Pages : 144
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Book Description
Marketing is the lifeblood of any hair salon business, without a constant flow of new clients and renewal of inactive clients; the doors will soon close for good. The business survival statistics paint a depressing picture, but it doesn't have to be that way. Simply changing how marketing and advertising dollars are spent can have a drastic affect on the performance of those dollars. Most hair salon owners fall into the trap of image advertising and branding. Sadly, following the large companies will not end well for you as a hair salon owner. Every dollar must be held accountable and return a known profit level; simply put every dollar going out must be returned quickly and hopefully bring a few friends along. This book will lay the foundation for transforming your advertising and holding it accountable. No longer will you wonder whether you should continue advertising in a particular media; you will know if it is performing and how to tweak your ads for better performance. Tony Jackson, THE Hair Salon S.U.C.C.E.S.S. Coach TM ( http://www.HairSalonSuccessCoach.com ) is the author of the Hair Salon S.U.C.C.E.S.S. Toolkit TM available at http://www.HairSalonSuccessToolkit.com and is a serial entrepreneur. He has spent over seventeen years helping businesses of all sizes to solve business problems and now focuses exclusively on helping hair salons.
Author: Tony Jackson
Publisher: CreateSpace
ISBN: 9781480117044
Category : Advertising
Languages : en
Pages : 144
Get Book Here
Book Description
Marketing is the lifeblood of any hair salon business, without a constant flow of new clients and renewal of inactive clients; the doors will soon close for good. The business survival statistics paint a depressing picture, but it doesn't have to be that way. Simply changing how marketing and advertising dollars are spent can have a drastic affect on the performance of those dollars. Most hair salon owners fall into the trap of image advertising and branding. Sadly, following the large companies will not end well for you as a hair salon owner. Every dollar must be held accountable and return a known profit level; simply put every dollar going out must be returned quickly and hopefully bring a few friends along. This book will lay the foundation for transforming your advertising and holding it accountable. No longer will you wonder whether you should continue advertising in a particular media; you will know if it is performing and how to tweak your ads for better performance. Tony Jackson, THE Hair Salon S.U.C.C.E.S.S. Coach TM ( http://www.HairSalonSuccessCoach.com ) is the author of the Hair Salon S.U.C.C.E.S.S. Toolkit TM available at http://www.HairSalonSuccessToolkit.com and is a serial entrepreneur. He has spent over seventeen years helping businesses of all sizes to solve business problems and now focuses exclusively on helping hair salons.
Author: Ehsan Zarei
Publisher: DMA4U
ISBN:
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Are you looking for a complete guide to salon marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your salon marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your salon marketing to the next level.
Author: Allen R. D'Angelo
Publisher: Archer-Ellison Publishing
ISBN: 9781574722673
Category : Advertising
Languages : en
Pages : 0
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Book Description
For beauty shops, hair dressers, stylists, hair salons, barber shops, day spas, nail salons, tanning salons, aestheticians, cosmetologists, electrologists, massage therapists, beauty schools.
Author: Susan Woodbury
Publisher: Xlibris Corporation
ISBN: 1450045588
Category : Reference
Languages : en
Pages : 62
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Book Description
Salon Solutions is for owners or managers who are serious about changing how their salon operates. The book makes salon owners/managers and staff accountable to issues that are usually over-looked in most salons. Salon Solutions not only covers staff issues, but also easy marketing ideas to put in place. Salon Solutions will not stroke your ego. It delves deep into issues that need to be changed and makes the owner/manager open their eyes to issues that need to be resolved, starting with the owner/manager themselves. Salon Solutions is for owners who are serious about making their salon the best in service, while putting marketing strategies in place to drive clients to the salon.
Author: Tony Jackson
Publisher: Createspace Independent Pub
ISBN: 9781479267255
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Marketing is the lifeblood of any hair salon business, without a constant flow of new clients and renewal of inactive clients; the doors will soon close for good. The business survival statistics paint a depressing picture, but it doesn't have to be that way. Simply changing how marketing and advertising dollars are spent can have a drastic affect on the performance of those dollars.Most hair salon owners fall into the trap of image advertising and branding. Sadly, following the large companies will not end well for you as a hair salon owner. Every dollar must be held accountable and return a known profit level; simply putevery dollar going out must be returned quickly and hopefully bring a few friends along.This book will lay the foundation for transforming your advertising and holding it accountable. No longer will you wonder whether you should continue advertising in a particular media; you will know if it is performing and how to tweak your ads for better performance.Tony Jackson, THE Hair Salon S.U.C.C.E.S.S. Coach TM ( http://www.HairSalonSuccessCoach.com ) is the author of the Hair Salon Marketing Toolkit TM available at http://www.HairSalonMarketingToolkit.com and is a serial entrepreneur. He has spent over seventeen years helping businesses of all sizes to solve business problems and now focuses exclusively on helping hair salons.
Author: Kim Howells
Publisher: Speedy Publishing LLC
ISBN: 1633832082
Category : Business & Economics
Languages : en
Pages : 27
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Book Description
Most clients who enter your Hair Salon have absolutely no idea what it takes to run a successful salon. Salon owners usually come into two categories, those that work 'in the business and those that work 'on' the business. The problem you have is that Salon owners are so overwhelmed by all that is expected of them they sometimes have not considered which camp they fit into. Having successfully run my own salons it was not until much later down the track that I realised that it is impossible to do the two well and so a choice has to be made. Having made the choice of deciding to work 'on' the business Salon Marketing and how you run a successful salon takes on a whole new meaning. I can recall staring down into my computer many times and having sleepless nights and trying to figure out how to come up with a compelling offer for the next few weeks for a special event that was coming up. The harder I thought no inspiration was coming my way. It's all well and good spending money on putting an advert in the paper or running a special and spending money but is that enough to get your Return on Investment. I didn't have a 'system' which is where most Salon owners fail on this and I was no exception. I decided to write this book for all those Salon owners who are and have been in my 'shoes'. If you follow this system I Guarantee that you will succeed in pulling those clients into your Salon
Author: Ben Barker
Publisher:
ISBN: 9781484185780
Category : Advertising
Languages : en
Pages : 80
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Book Description
At a time when many salon businesses worldwide are struggling to stay afloat and keep their doors open, there are an astute number of salon owners who are massively increasing their profits and indeed many are seeing their biggest growth in years!So just how are they managing to do this while other salons are going to the wall?The aim of this book is to share with you some of the little known tactics that can allow you to not only join the ranks of the super successful salons, but to potentially sky-rocket your profits in the process.As you read through this book, you will experience 'light-bulb' moments and will find yourself asking "Why didn't I think of that?" So have a notepad handy and be sure to jot down the tricks and tactics that you can apply to your own salon/s as soon as possible.
Author: Linda L. Chappo
Publisher:
ISBN: 9780982327951
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Take Your Next Steps to Making it BIG in the Salon Business! Are you tired of working hard for someone else's benefit? Are you ready to go out on your own and live your dream? Does the idea of starting your first hair salon seem overwhelming? Are you an entrepreneur who wants to enter the lucrative hair salon industry? If you answered "YES" to any of these questions, then you are ripe and ready to become a salon owner. Prepare yourself for success by learning the ropes from a seasoned entrepreneur who started and managed her highly successful hair salons. Linda L. Chappo answers your two main questions, "How do I do it?" and "How can I be successful?" In this new book by salon veteran, Linda L. Chappo, you are given all the insider tips, tricks and secrets to start up your own salon, and make it BIG in the salon business. Linda makes it easy for you to start and grow the salon of your dreams. Whether you are starting your first salon or your fifth, you'll shorten your learning curve and get an invaluable education from her many years of salon ownership. Linda has been through it all and offers you the wisdom of her experience so you can avoid unnecessary and expensive mistakes. Take your next steps toward a successful future! "How to Start Up & Manage Your Own Hair Salon ... and Make it BIG in the Salon Business" is the premier guidebook for individuals who desire to start their own salon and gain financial independence. You Will Learn To: Outsmart the competition Optimize your retail profitability Be a more savvy salon manager and marketer Use internet marketing and social media strategies Use the financial resources you have to start your salon now! Discover shortcuts to save you money and avoid headaches Create a successful marketing campaign & get more clients Implement a business plan and reach your goals
Author: Ehsan Zarei
Publisher: Lulu.com
ISBN: 1291727078
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Are you looking for a complete guide to salon marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your salon marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your salon marketing to the next level.
Author: Elizabeth Kraus
Publisher: Createspace Independent Publishing Platform
ISBN: 9781532832475
Category :
Languages : en
Pages : 46
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Book Description
Can you really grow a salon with a $100 marketing budget?In "Growing Your Salon on a $100 Marketing Budget" I lay out a salon marketing plan that accounts for the most effective marketing channels and show you what I would do "if it were me" to achieve brand awareness, client acquisition, customer education, referrals and more. I'll tell you in detail how I would spend a $100 marketing budget over the course of one month, showing you a detailed plan for social media (including a month's worth of sample social posts), email marketing, how to add content to your website that helps your salon get found online, and talk about the different ways networking and memberships can help you grow. I'll get the job done quickly, and my plan will be on-budget and require less than half of the time-investment small business owners usually spend on marketing each month. What is Growing Your Salon on a $100 Marketing Budget? This salon marketing guide was created after I did a presentation at my local Chamber - The Chamber Collective in Bonney Lake, on how to market a business on $100 a month. The presentation was so well received that I decided to expand the guide with examples created for a fictitious hair salon so that readers could see how all the pieces fit together when it comes to using the most effective marketing channels in the most effective - and efficient - ways to promote a salon, stylist's, salon suite's or booth renter's professional beauty services. What it is: short - you'll read it once fast, then as you begin to develop your salon's marketing plan, you'll revisit specific ideas down and dirty - this is not a marketing textbook, it's a sample salon marketing plan a quick guide to the things salon owners need to know about marketing (you know hair, I know marketing) filled with practical "do this" style examples - not theory or technical details the type of salon marketing plan you would pay a consultant $$$$ to sit down, design and execute a salon marketing plan with tactics you can share with your stylists and your webmaster in meetings and huddles What it is not: long - it's a quick read filled with what works best right now in salon marketing comprehensive (but you will find GREAT links to free resources to build your marketing knowledge) a book that should be judged by the number of pages inside a shortcut - you still have to do the work (or make sure the work gets done)
