Marketing Environment 2003-2004 PDF Download
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Author: Mike Oldroyd
Publisher: Routledge
ISBN: 0750680067
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.
Author: Mike Oldroyd
Publisher: Routledge
ISBN: 0750680067
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.
Author: Michael Oldroyd
Publisher: Routledge
ISBN: 0750659580
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Written by the CIM Examiner for the Marketing Environment module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
Author: Bruce Tulgan
Publisher: Human Resource Development
ISBN: 0874256224
Category : Business & Economics
Languages : en
Pages : 122
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Book Description
They thrive on challenging work and creative expression, love freedom and flexibility, and hate micromanagement. They are fiercely loyal to managers that are knowledgeable, caring coaches that can mentor them to achieve their goals. What does Gen Y expect from you? Ongoing research indicates that the fourteenth generation has expectations of their bosses such as: Provide challenging work that matters Balance clearly delegated assignments with the freedom and flexibility to produce results in their own way Reward accomplishments with increased responsibility Provide ongoing training and learning opportunities Establish mentoring relationships Managing Genertion Y is for those who want to become the employer of choice for the next cohort of young adults. Discover the Gen Y traits that pose the greatest challenges to managers as well as the best practices you can implement now to keep these upbeat, techno-savvy workers focused and motivated.
Author: Jan Wiid
Publisher: Juta and Company Ltd
ISBN: 9780702177446
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.
Author: Metin Kozak
Publisher: Routledge
ISBN: 1135218919
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.
Author: Gary L. Gastineau
Publisher: John Wiley & Sons
ISBN: 047176762X
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
SOMEONE WILL MAKE MONEY ON YOUR FUNDS-WHY NOT YOU? "This book is a treasure trove of practical research and pithythoughts based on Gastineau's decades of experience; a valuableguide for the thoughtful investor." —Harold Evensky, Chairman, Evensky, Brown & Katz "Someone Will Make Money On Your Funds - Why Not You?will jar armchair mutual fund investors out of their PJ's. If youthink checking out your funds in Morningstar and Lipper has youcovered, you best read this book." —Maureen Nevin Duffy, Editor/Publisher, The TurnaroundTactician "This book is a must-read for fund investors. Gastineaucarefully discusses many important factors such as taxes, capitalgains overhang, trading costs, turnover, benchmark selection,active management, expense ratio, and aggressive trading by markettimers. These factors significantly affect fund performance but maybe ignored by investors. Gastineau goes on to build a strong casefor choosing ETFs over mutual funds, especially for long-terminvestors. I strongly recommend this book for investors." —Vijay Singal, J. Gray Ferguson Professor of Finance andChairperson of the Finance Department, Pamplin College of Businessof Virginia Tech, and author of Beyond the Random Walk: A Guideto Stock Market Anomalies and Low-Risk Investing "Gastineau's message is very powerful. He not only challengessome conventional wisdom on investing, but truly emphasizes how toadd value to a portfolio. What is unique is his ability to movequickly from the big picture to implementation strategies offeringinvestment solutions to both investment advisors and individualinvestors. Portfolio adjustments discussed can potentially havesignificant impact on a long-term investor's standard ofliving." —Dan Dolan, Director, Wealth Management Strategies, SelectSector SPDRs
Author: Jeff Bennett
Publisher: Edward Elgar Publishing
ISBN: 0857931199
Category : Science
Languages : en
Pages : 417
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Book Description
Non-market environmental valuation (NMEV) is undergoing a period of increased growth in both application and development as a result of increasing recognition of the role of economics in environmental policy issues. Against this backdrop, The International Handbook on Non-Market Environmental Valuation brings together world leaders in the field to advance the development and application of NMEV as a tool for policymaking. The expert contributors provide insights into the state of the art across the spectrum of both revealed and stated preference methods and highlight new directions being taken. A sequence of topical applications demonstrate various techniques and illustrate what can be achieved using NMEV: deliberately diverse case studies are drawn from Europe, North America, Asia and Australia with valuation targets ranging across use and non-use values of the environment. A number of reviews of cutting-edge issues are also presented. This outstanding resource will enable those interested in environmental valuation from theoretical, practical or policy perspectives to bring themselves to the forefront of developments and practice. As such, this Handbook will prove invaluable to a wide-ranging audience encompassing academics, researchers, students, practitioners and consultants involved in environmental economics and NMEV.
Author: Bruce D. Keillor
Publisher: Bloomsbury Publishing USA
ISBN: 0313086435
Category : Business & Economics
Languages : en
Pages : 1127
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Book Description
Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe. Volume 2, Interactive and Multi-Channel Marketing, explores the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques, customer data analysis, and ethics in marketing. Volume 3, Company and Customer Relations, deals with such issues as reputation and trust building, relationship marketing, sales management, and customer privacy. Volume 4, Integrated Marketing Communication, covers consumer demographics, multi-media communication strategies, and micromarketing. Collectively, these volumes represent the state of the art in the field. They are an essential resource for anyone studying, teaching, researching, or practicing the art and science of marketing.
Author: Federal Home Loan Bank of Cincinnati
Publisher:
ISBN:
Category : Federal home loan banks
Languages : en
Pages : 662
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Book Description
Author: Salih N. Neftci
Publisher: Elsevier
ISBN: 0120885808
Category : Business & Economics
Languages : en
Pages : 505
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Book Description
Publisher description
