Marketing English Books, 1476-1550 PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing English Books, 1476-1550 PDF full book. Access full book title Marketing English Books, 1476-1550 by Alexandra Da Costa. Download full books in PDF and EPUB format.
Author: Alexandra Da Costa
Publisher:
ISBN: 0198847580
Category : Language Arts & Disciplines
Languages : en
Pages : 289
Get Book Here
Book Description
Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Author: Alexandra Da Costa
Publisher:
ISBN: 0198847580
Category : Language Arts & Disciplines
Languages : en
Pages : 289
Get Book Here
Book Description
Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Author: Alexandra Da Costa
Publisher:
ISBN: 9780191904011
Category : Book industries and trade
Languages : en
Pages :
Get Book Here
Book Description
This work explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in 16th-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Author: Anna Dlabačová
Publisher: BRILL
ISBN: 9004520155
Category : Literary Criticism
Languages : en
Pages : 432
Get Book Here
Book Description
'The Open Access publishing costs of this volume were covered by the Dutch Research Council (NWO), Veni-project “Leaving a Lasting Impression. The Impact of Incunabula on Late Medieval Spirituality, Religious Practice and Visual Culture in the Low Countries” (grant number 275-30-036).' This volume explores various approaches to study vernacular books and reading practices across Europe in the 15th-16th centuries. Through a shared focus on the material book as an interface between producers and users, the contributors investigate how book producers conceived of their target audiences and how these vernacular books were designed and used. Three sections highlight connections between vernacularity and materiality from distinct perspectives: real and imagined readers, mobility of texts and images, and intermediality. The volume brings contributions on different regions, languages, and book types into dialogue. Contributors include Heather Bamford, Tillmann Taape, Stefan Matter, Suzan Folkerts, Karolina Mroziewicz, Martha W. Driver, Alexa Sand, Elisabeth de Bruijn, Katell Lavéant, Margriet Hoogvliet, and Walter S. Melion.
Author: Arthur der Weduwen
Publisher: BRILL
ISBN: 9004515305
Category : History
Languages : en
Pages : 348
Get Book Here
Book Description
This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.
Author: Mimi Ensley
Publisher: Manchester University Press
ISBN: 1526157888
Category : Literary Criticism
Languages : en
Pages : 278
Get Book Here
Book Description
Medieval romances were widely condemned by early modern thinkers: the genre of questing knights and marvellous adventure was decried as bloody, bawdy and superstitious. Despite such proclamations, though, the Middle English romance genre remained popular across the early modern period. Difficult pasts examines the reception of Middle English romances after the Protestant Reformation in England, arguing that the genre’s popularity rested not in its violent or superstitious qualities, but in its multivocality. Incorporating insights from book history, reception history and cultural memory studies, Ensley argues that the medieval romance book became a flexible site of memory with which early modern readers could both connect with and distance themselves from the recent ‘difficult past’, a past that invited controversy and encouraged divided perspectives. Central characters in this study range from canonical authors like Geoffrey Chaucer and Edmund Spenser to less studied figures, such as printer William Copland, Elizabethan scribe Edward Banister and seventeenth-century poet and romance enthusiast, John Lane. In uniting a wide range of romance readers’ perspectives, the book complicates clear ruptures between manuscript and print, Catholic and Protestant, or medieval and Renaissance. Difficult pasts reveals how the romance book offers a new way to understand the simultaneous change and continuity that defines post-Reformation England.
Author: Daniel G. Donoghue
Publisher: Boydell & Brewer
ISBN: 1843846411
Category : Books and reading
Languages : en
Pages : 355
Get Book Here
Book Description
A new look at how reading was practised and represented in England from the seventh century to the beginnings of the print era, finding many kinships between reading cultures across the medieval longue durée.
Author: Rita Schlusemann
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110764458
Category : Literary Criticism
Languages : en
Pages : 430
Get Book Here
Book Description
This volume examines the ten most popular fictional narratives in early modern Europe between 1470 and 1800. Each of these narratives was marketed in numerous European languages and circulated throughout several centuries. Combining literary studies and book history, this work offers for the first time a transnational perspective on a selected text corpus of this genre. It explores the spatio-temporal transmission of the texts in different languages and the materiality of the editions: the narratives were bought, sold, read, translated and adapted across European borders, from the south of Spain to Iceland and from Great Britain to Poland. Thus, the study analyses the multi-faceted processes of cultural circulation, translation and adaptation of the texts. In their diverse forms of mediality such as romance, drama, ballad and penny prints, they also make a significant contribution to a European identity in the early modern period. The narrative texts examined here include Apollonius, Septem sapientum, Amadis de Gaula, Fortunatus, Pierre de Provence et la belle Maguelonne, Melusine, Griseldis, Aesopus' Life and Fables, Reynaert de vos and Till Ulenspiegel.
Author: Kara Gaston
Publisher:
ISBN: 019885286X
Category : Literary Collections
Languages : en
Pages : 215
Get Book Here
Book Description
This book tracks how concepts of reading developed within Italian texts (including Dante's Vita nova, Boccaccio's Filostrato and Teseida, and Petrarch's Seniles) impress themselves upon Chaucer's Troilus and Criseyde and Canterbury Tales.
Author: Nicolette Zeeman
Publisher:
ISBN: 0198860242
Category : Literary Criticism
Languages : en
Pages : 449
Get Book Here
Book Description
This volume offers original readings of Piers Plowman and rethinks the genre of allegorical narrative in the Middle Ages. It presents five studies of allegorical narratives with implications for different aspects of medieval culture.
Author: Jennifer Jahner
Publisher: Oxford University Press, USA
ISBN: 0198847726
Category : Literary Criticism
Languages : en
Pages : 292
Get Book Here
Book Description
This study of poetry and political thought in late twelfth- and thirteenth-century England explores how Latin, French, and Middle English political poetry and Latin grammar and rhetoric shaped ideas about constitutional governance, the common good, and just rule.
