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Author:
Publisher: Emerald Group Publishing
ISBN: 1846630142
Category : Marketing
Languages : en
Pages : 131
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Book Description
Author:
Publisher: Emerald Group Publishing
ISBN: 1846630142
Category : Marketing
Languages : en
Pages : 131
Get Book Here
Book Description
Author: Chan, Tak C.
Publisher: IGI Global
ISBN: 1466663138
Category : Education
Languages : en
Pages : 426
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Book Description
As environmental concerns become more prevalent, it is important for todays youth to be exposed to green practices. The introduction of environmentally sound principles into educational systems and institutions helps establish a positive viewpoint on sustainability as well as promote green practices. Marketing the Green School: Form, Function, and the Future features the latest research surrounding the operational efficiency, financial and legal considerations, and effectiveness of environmentally friendly school systems, as well as the integration of environmental education curriculum. Investigating the impact a green environment has on student well-being and success, this book is an essential reference source for school superintendents, school business managers, contractors, architects, and civil engineers interested in the development and promotion of green initiatives in educational institutions.
Author: Maximilian Stieler
Publisher: Springer
ISBN: 3319455966
Category : Business & Economics
Languages : en
Pages : 1319
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Book Description
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Ricardo Ávila
Publisher: Inter-American Development Bank
ISBN: 1597820911
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
Although science has unlocked the secrets of the human genome, the causes of social and economic development remain stubbornly enigmatic. Why do some countries adopt new technologies more readily than others? Why does income inequality persist in some regions--even in the face of rapid economic growth? Why do some societies welcome the challenges of globalization while others attempt to turn back the tide? Honoring the Past, Building the Future examines these and many related questions through the experience of Latin America and the Caribbean. In an accessible, journalistic style, author Ricardo Ávila explores a tumultuous half-century in which the region went from backwater to breadbasket, from dictatorship to democracy, and from economic basket case to emerging power.
Author: Dina Pei
Publisher: Springer Nature
ISBN: 9811573336
Category : Education
Languages : en
Pages : 367
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Book Description
Focusing on the future development of basic education in China, and on overcoming related issues, this book identifies key breakthroughs, priorities and important fields of basic education reform. In addition, it introduces the “Three Power Model” – decision-making, principals’ leadership, and learning power – to help address the challenges of future development. Unlike much of the research on basic education reform, the book draws on a forward-thinking, realistic and comprehensive project: bringing together 15 universities and research institutes, 16 provincial administration departments, and 100 selected primary and secondary schools, it has also been strongly endorsed by the nation’s leaders. After five years of practice and innovation, it has made significant breakthroughs in many provinces. Sharing unique insights into the project and its outcomes, the book offers an invaluable asset for education researchers, primary and secondary school teachers, and anyone interested in the evolution of basic education in China.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Jerry Yudelson
Publisher: Routledge
ISBN: 0750684747
Category : Architecture
Languages : en
Pages : 314
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Book Description
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author's previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
Author: Yin Cheong Cheng
Publisher: Springer Science & Business Media
ISBN: 9789629490690
Category : Education
Languages : en
Pages : 570
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Book Description
Serves to provide readers with an international understanding of how researchers and practitioners in different countries address some essential issues and initiatives in teacher education and development; what they have found from their known and applied research and what the implications are of which are crucial to coping with challenges from the ongoing developments in teacher education.
Author: Brian Drake
Publisher: Taylor & Francis
ISBN: 0419189807
Category : Building
Languages : en
Pages : 243
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Book Description
Construction Economics in the Single European Market is an edited selection of papers from the first European Construction Economics Conference. Experts give details on construction costs from many European countries including Denmark, Ireland, France, Sweden, Netherlands, Spain and the UK.
Author: Kevin T Leicht
Publisher: Elsevier
ISBN: 0080544479
Category : Social Science
Languages : en
Pages : 433
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Book Description
The collapse of the state-controlled economies of the former Eastern Bloc will certainly change the way the global economy operates. Bringing together scholars from a wide variety of theoretical perspectives, different nations and different empirical research traditions, this title examines the ongoing transition and the implications of market transitions for individual life chances, state economic policy and social stratification systems. The volume includes scholarship that focuses on both single nation and cross-national research, plus research contributions that compare state socialist/former state socialist political economies with conditions elsewhere in the world.
