Marketing e Comunicação Digital: a internet otimizando negócios PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing e Comunicação Digital: a internet otimizando negócios PDF full book. Access full book title Marketing e Comunicação Digital: a internet otimizando negócios by Felipe A Pereira. Download full books in PDF and EPUB format.
Author: Felipe A Pereira
Publisher: Cidadela Editorial
ISBN:
Category : Business & Economics
Languages : pt-BR
Pages : 135
Get Book Here
Book Description
Segunda edição do livro Marketing e Comunicação Digital: a internet otimizando negócios, lançado em 2012, com atualização do conteúdo. Preço: R$ 30,00
Author: Felipe A Pereira
Publisher: Cidadela Editorial
ISBN:
Category : Business & Economics
Languages : pt-BR
Pages : 135
Get Book Here
Book Description
Segunda edição do livro Marketing e Comunicação Digital: a internet otimizando negócios, lançado em 2012, com atualização do conteúdo. Preço: R$ 30,00
Author: Cláudio Torres
Publisher: Novatec Editora
ISBN: 8575227165
Category : Business & Economics
Languages : pt-BR
Pages : 38
Get Book Here
Book Description
Qual é o impacto da revolução digital nos negócios? Como sobreviver em um mundo onde o digital ganha cada vez mais terreno? Como trabalhar com os novos consumidores nativos digitais? Como planejar e utilizar a internet e as tecnologias digitais para seus negócios? O que funciona e o que não funciona no marketing digital? Como participar das mídias e redes sociais e lucrar com isso? Como posso criar uma campanha publicitária na internet? A Bíblia do Marketing Digital é um guia prático para que o leitor entenda como utilizar a internet e as tecnologias digitais para os negócios e implemente ações de marketing, comunicação e publicidade online. Aborda as principais estratégias, ações, ferramentas e mídias presentes na web, além de incluir roteiros práticos para uso no dia a dia. O livro foi escrito para ser aproveitado por todos que desejam utilizar a internet para o crescimento de seus negócios, seja você um pequeno ou médio empresário, um executivo de uma grande empresa, um publicitário, um profissional de comunicação e marketing ou mesmo um estudante ou professor de cursos de comunicação, marketing e publicidade. Se você quer entrar de vez na revolução dos negócios por meio da internet, este livro foi feito para você.
Author: Claudio Torres
Publisher: Novatec Editora
ISBN: 8575227173
Category : Business & Economics
Languages : pt-BR
Pages : 441
Get Book Here
Book Description
Qual é o impacto da revolução digital nos negócios? Como sobreviver em um mundo onde o digital ganha cada vez mais terreno? Como trabalhar com os novos consumidores nativos digitais? Como planejar e utilizar a internet e as tecnologias digitais para seus negócios? O que funciona e o que não funciona no marketing digital? Como participar das mídias e redes sociais e lucrar com isso? Como posso criar uma campanha publicitária na internet? A Bíblia do Marketing Digital é um guia prático para que o leitor entenda como utilizar a internet e as tecnologias digitais para os negócios e implemente ações de marketing, comunicação e publicidade online. Aborda as principais estratégias, ações, ferramentas e mídias presentes na web, além de incluir roteiros práticos para uso no dia a dia. O livro foi escrito para ser aproveitado por todos que desejam utilizar a internet para o crescimento de seus negócios, seja você um pequeno ou médio empresário, um executivo de uma grande empresa, um publicitário, um profissional de comunicação e marketing ou mesmo um estudante ou professor de cursos de comunicação, marketing e publicidade. Se você quer entrar de vez na revolução dos negócios por meio da internet, este livro foi feito para você.
Author: WSI
Publisher: FriesenPress
ISBN: 1460282175
Category : Business & Economics
Languages : en
Pages : 266
Get Book Here
Book Description
The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.
Author: Mark McCrindle
Publisher: The ABC of XYZ
ISBN:
Category : Australia
Languages : en
Pages : 11
Get Book Here
Book Description
"Based on more than a decade of research, The ABC of XYZ is designed for educators, business managers and parents who want a short and lively introduction to Australia's living generations. The book explores what a generation is, how its definition has changed over the years, and the trends that are emerging for the future. It examines generational conflicts in the school, home and workplace, and the ways in which they can be understood and resolved, and what might be beyond Z. Written by one of Australia's foremost social researchers, this revised edition of The ABC of XYZ reveals the truth behind the labels and is essential reading for anyone interested in how our current generations live, learn and work."--Cover.
Author: Rajesh Singh
Publisher: CRC Press
ISBN: 1000369315
Category : Computers
Languages : en
Pages : 309
Get Book Here
Book Description
This new book provides an insightful look at the varied and exciting uses and applications of Wi-Fi and the Internet of Things in agriculture. With internet-enabled communications becoming more widely available, farms and agricultural establishments can take advantage of these new technologies for a wide range of farm operations, such as crop management, farm vehicle tracking, livestock monitoring, storage monitoring, and more. The collected data from these devices can be stored in the cloud system or server and accessed by the farmers via the internet or mobile phones. This book shows the many benefits to farmers from applying IoT, including better utilizing information for monitoring crops, optimizing water use, planning effective fertilization strategies, and saving time and reducing the operation expenses. Topics include using IoT for vertical farming, IoT-based smart irrigation system, landslide susceptibility assessment, automated aeroponics systems, crop survival analysis, and more. The volume also considers the challenges of IoT in agriculture, such as the requirements of applications of wireless sensor networks, the threat of attacks and the detection of vulnerabilities in wireless sensor networks, and more. Internet of Things for Agriculture 4.0: Impact and Challenges provides a better understanding of the time- and resourcing-saving benefits of wireless sensors and remote monitoring devices in agriculture. The volume will be useful for those involved in agricultural operations as well as scientists and researchers, and faculty and students in agriculture and computer and information science engineering.
Author: Luis M. Camarinha-Matos
Publisher: Springer
ISBN: 0387353992
Category : Business & Economics
Languages : en
Pages : 533
Get Book Here
Book Description
The fast progress in computer networks and their wide availability complemented with on one hand the "explosion" of the mobile computing and on the other hand the trends in the direction of ubiquitous computing, act as powerful enablers for new forms of highly dynamic collaborative organizations and emergence of new business practices. The first efforts in virtual enterprises (VE) were strongly constrained by the need to design and develop horizontal infrastructures aimed at supporting the basic collaboration needs of consortia of enterprises. Even pilot projects that were focused on specific business domains were forced to first develop some basic infrastructures before being able to develop their specific business models. Nowadays, although there is still a need to consolidate and standardize the horizontal infrastructures, the focus is more and more directed to the development of new vertical business models and the corresponding support tools. At the same time, in the earlier R&D projects, the attention was almost exclusively devoted to the operation phase of the VE life cycle, while now there are more activities addressing the creation phase, developing mechanisms to support the rapid formation of new virtual organizations for new business opportunities. In order to complete the life cycle, there is a need to also invest on support for VE dissolution.
Author: Ana Azevedo
Publisher: Acpil
ISBN: 9781911218777
Category : Social Science
Languages : en
Pages : 650
Get Book Here
Book Description
These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.
Author: Vicky Katsoni
Publisher: Springer
ISBN: 3319275283
Category : Business & Economics
Languages : en
Pages : 627
Get Book Here
Book Description
This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and other key industry practitioners. It discusses the latest tourism industry trends and identifies gaps in the research from a pragmatic and applied perspective. It includes specific chapters on innovation in tourism, the virtual visitor, cross-cultural visions of digital collections, heritage and museum management in the digital era, cultural and digital tourism policy, marketing and governance, social media, emerging technologies and e-tourism and many other topics of contemporary significance in global hospitality and tourism. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Second International Conference on Cultural and Digital Tourism.
Author: Bill Hollins
Publisher: SAGE
ISBN: 1848604661
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
`Bill Hollins continues his practical investigation of design in the service sector. In this new book with Sadie Shinkins, he provides a down to earth approach to an important topic in the field′ - Naomi Gornick, Honorary Professor, University of Dundee Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory. Throughout, chapters contain pedagogical features that will help students to get the most from the ideas and examples being presented in the book. They include: - Chapter objectives; - Short cases; - Student exercises; - Chapter summaries; - Further reading section; - A glossary of key terms.
