Marketing Competences and Strategic Flexibility in China PDF Download
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Author: Y. Wang
Publisher: Springer
ISBN: 023028860X
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
Author: Y. Wang
Publisher: Springer
ISBN: 023028860X
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
Author: R. Li-Hua
Publisher: Springer
ISBN: 113730930X
Category : Social Science
Languages : en
Pages : 167
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Book Description
This book addresses the multi-facet competitiveness of firms in China from an angle of strategic management of technology and innovation. The Chinese vanguard companies have been excellent in identifying strategic position and appropriately making strategic decisions, and effectively making strategy in action.
Author: Chris Rowley
Publisher: Routledge
ISBN: 1136995501
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
China is one of the fastest developing emerging economies in the world today. The country has a huge influence on a global level, both politically and economically. Despite this, very few books cover both the full range of management functions, and the key issues facing managers in this unique business environment. The Changing Face of Management in China explores the key challenges facing businesses and managers in China, across management functions, as well as across a range of sectors and organization types. Written by prominent scholars with direct experience in this market, this book adds to the existing body of knowledge by examining a range of areas of Chinese management in the context of local political, economic and social traditions, and the global economy. Part of the successful Working in Asia series, this book includes case studies that allow the voices of local managers to be heard, as well as extensive bibliographies pointing students and researchers to the most up-to-date sources of information in this important area.
Author: Colin L. Campbell
Publisher: Springer
ISBN: 3319186876
Category : Business & Economics
Languages : en
Pages : 506
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Book Description
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Zhong Ying
Publisher: Springer Science & Business Media
ISBN: 9814560642
Category : Technology & Engineering
Languages : en
Pages : 210
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Book Description
This unique book that deals with project communication management in complex environments, taking a leaf from China’s experience with a major earthquake in Sichuan, would be a timely contribution to fill this lacuna. Readers would be able to understand how companies and organizations that are unprepared for crisis management would react to their detriment. The lessons provided in this book are the only one of its kind to highlight the lessons for companies and organizations to prepare themselves for successful project communication management through the complexity-informed framework. Although the book is written by two building professionals, the concepts and lessons presented are generic and equally applicable for businesses outside of the construction industry; for example, for airports, resorts, hotels, shipyards, etc.
Author: Kazuhito Suzuki
Publisher: Springer
ISBN: 9811372446
Category : Technology & Engineering
Languages : en
Pages : 441
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Book Description
This book explores the differences in cultural attributes and management factors to enable managers working for Japanese contractors to reduce misunderstandings and misinterpretations when communicating with project team members from different cultural backgrounds. It focuses on Japanese contractors operating in Singapore, since the Singapore construction industry has, for many years, been one of the largest overseas construction markets for the top-5 Japanese contractors. Using Hofstede’s national cultural framework for the cultural studies in construction project management, it reveals various real-world management practices and discusses national cultural differences relating to managers working for Japanese contractors in Singapore as well as the communication weaknesses of current management practices and styles. The results presented provide useful lessons for Japanese contractors operating in Singapore, as well as other parts of the world, to bridge cultural and communication gaps.
Author: Yadong Luo
Publisher: Routledge
ISBN: 0429776985
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
First published in 1998, this volume explores international investment strategies as mainly antecedent decisions about what, when, where, and how a transnational investor should invest in the pursuit of its sustained competitive advantages in the global marketplace. The objective of this book is to provide international managers with conceptual frameworks, general guidelines, governmental policies, and insightful evidence useful for their strategic investment decisions involving the People’s Republic of China, a country which is now the largest emerging economy and the biggest foreign direct investment absorption developing country in the world.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 754
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Book Description
Author: Yadong Luo
Publisher: Bloomsbury Publishing USA
ISBN: 0313004684
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
China is the largest emerging market in the world, yet Western MNCs have invested significantly less there than their Asian MNC counterparts. Luo systematically compares Western and Asian investment strategies and their performance in China and draws lessons that Westerners must heed. He compares Western and Asian MNCs on their respective economic rationales, cultural proximity, strategy behavior, investment structure, business determinants, and performance differences. He also reviews foreign direct investment in China over two decades, outlines the economic environment facing MNCs today, delineates new policies that affect foreign investment and operations, and discusses China's entry into the World Trade Organization and the impact this will have on MNCs everywhere. The result is a needed contribution to the literature on international investment and the China market, particularly for upper level executives, analysts studying emerging markets, and scholars specializing in international business and expansion. In Part I, Luo reviews the experience of MNCs in China and the opportunities and challenges, today and in coming years. In Part II he looks at the strategy, structure, and performances of Western and Asian MNCs. He assesses and compares strategic and structural behaviors of these two groups of MNCs, then deciphers and compares the differences in distinctive capabilities and their performance implications. In other chapters he examines and compares financial performance and its business determinants—thus giving executives of Western MNCs a way to verify the effectiveness of their own investment and operating strategies and to reconfigure them, if necessary, to include environmental dynamics and organizational capabilities. In addition to mini-cases throughout the book, there is an appendix consisting of six major case studies, detailing the experiences and successes of six Asian MNCs in China, offering a seldom seen glimpse of how the West's Asian competitors accomplish their own goals, and why the challenges they present to the West are so formidable.
Author: Daniel Rief
Publisher: Univerlagtuberlin
ISBN: 3798323534
Category :
Languages : en
Pages : 19
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Book Description
