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Author: Christopher H. Lovelock
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 680
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Book Description
Author: Christopher H. Lovelock
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 680
Get Book Here
Book Description
Author:
Publisher:
ISBN: 9780070388048
Category : Marketing
Languages : en
Pages : 628
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Book Description
Author:
Publisher:
ISBN: 9780070665040
Category : Marketing
Languages : en
Pages : 665
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Book Description
Author: Christopher H. Lovelock
Publisher: McGraw-Hill Companies
ISBN: 9780070387898
Category : Business & Economics
Languages : en
Pages : 716
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Book Description
Author: Christopher H. Lovelock
Publisher:
ISBN: 9780078337215
Category : Marketing
Languages : en
Pages : 628
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Book Description
Author: Christopher H. Lovelock
Publisher:
ISBN: 9780070387904
Category : Marketing
Languages : en
Pages : 617
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Book Description
Author: Roger Kerin
Publisher: Prentice Hall
ISBN: 9780132386944
Category :
Languages : en
Pages : 175
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Book Description
Author: Jake Knapp
Publisher: Random House
ISBN: 1473526809
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
Author: American Marketing Association
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 748
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Book Description
Author: Robert W. Palmatier
Publisher: Bloomsbury Publishing
ISBN: 1350305286
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
