Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS PDF full book. Access full book title Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS by Erdener Kaynak. Download full books in PDF and EPUB format.
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317789202
Category : Business & Economics
Languages : en
Pages : 232
Get Book Here
Book Description
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317789202
Category : Business & Economics
Languages : en
Pages : 232
Get Book Here
Book Description
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Author: Mike W. Peng
Publisher: SAGE
ISBN: 9780761916017
Category : Business & Economics
Languages : en
Pages : 348
Get Book Here
Book Description
The work is a practical examination of fundamental strategic issues confronted by firms competing in newly opened markets. It covers emerging markets in East Asia, Central and Eastern Europe and the new states of the former Soviet Union.
Author: Gopalkrishnan R. Iyer
Publisher: Psychology Press
ISBN: 9780789009616
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Author: Lia Zarantonello
Publisher: Routledge
ISBN: 1317803159
Category : Business & Economics
Languages : en
Pages : 346
Get Book Here
Book Description
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer–brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.
Author: Agnieszka Skala
Publisher: Springer
ISBN: 3030015009
Category : Business & Economics
Languages : en
Pages : 176
Get Book Here
Book Description
This book responds to the growing demand for a scientific approach to the concept of startups, which are a manifestation of the digital revolution and an innovation-driven economy. With a focus on digital enterprises, the author presents empirical research carried out over 4 years in collaboration with the Startup Poland Foundation, and provides a developed universal definition of a startup. This book highlights the necessity of a clear definition, in order for startups to be treated as a permanent economic phenomenon, rather than a temporary whim. Addressing the crucial need for an effective startup management methodology and more education on this form of entrepreneurship, Digital Startups in Transition Economies offers guidance for those researching entrepreneurship and innovation, as well as entrepreneurs, public institutions, startup accelerators and technology transfer centres.
Author: Paul G. Hare
Publisher: Psychology Press
ISBN: 9780415124348
Category : Business & Economics
Languages : en
Pages : 506
Get Book Here
Book Description
This collection of articles examines the development of one of the most significant economic transformations ever undertaken covering a wide range of countries and economic sectors
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317789199
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264163387
Category :
Languages : en
Pages : 234
Get Book Here
Book Description
This book offers a comprehensive and a comparative approach on the different interactions between trade, FDI and the process of economic transformation.
Author: Information Resources Management Association
Publisher: Business Science Reference
ISBN: 9781799824480
Category : Investments, Foreign
Languages : en
Pages : 0
Get Book Here
Book Description
""This book explores the importance of global stocks to economic structures and explores the effects that these holdings have on the financial status of nations. It also provides a systems approach to investment projects in a globalized and open society"--Provided by publisher"--
Author: Adam Fforde
Publisher: Routledge
ISBN: 0429710941
Category : Business & Economics
Languages : en
Pages : 305
Get Book Here
Book Description
This clear and accessible text explores Vietnam's successful transition from neo-Stalinist central planning to a market economy—\"Vietnamese style.\" After describing the north Vietnamese system prior to 1975 and its colonial and precolonial antecedents, the authors uncover the mechanisms of that changeover. They contend that the Vietnamese transition was largely bottom-up in character and that it evolved over a long enough period for the country's political economy to adjust. This explains in part the rapid shift to a high-growth, externally oriented development path in the early 1990s, despite the loss of Soviet aid and the lack of significant Western substitutes until 1992-1993. Based upon extensive incountry experience, a wealth of primary materials, and wide comparative knowledge of development issues, the book challenges many preconceived notions, both about Vietnam and about the general nature of transition processes.
