Marketing and Social Construction PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing and Social Construction PDF full book. Access full book title Marketing and Social Construction by Chris Hackley. Download full books in PDF and EPUB format.
Author: Chris Hackley
Publisher: Routledge
ISBN: 1134618972
Category : Business & Economics
Languages : en
Pages : 239
Get Book Here
Book Description
Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.
Author: Chris Hackley
Publisher: Routledge
ISBN: 1134618972
Category : Business & Economics
Languages : en
Pages : 239
Get Book Here
Book Description
Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.
Author: Christopher E. Hackley
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 225
Get Book Here
Book Description
Author: Stanley L. Witkin
Publisher: Columbia University Press
ISBN: 0231530307
Category : Social Science
Languages : en
Pages : 369
Get Book Here
Book Description
Social construction addresses the cultural factors and social dynamics that give rise to and maintain values and beliefs. Drawing on postmodern philosophies and critical, social, and literary theories, social construction has become an important and influential framework for practice and research within social work and related fields. Embracing inclusivity and multiplicity, social construction provides a framework for knowledge and practice that is particularly congruent with social work values and aims. In this accessible collection, Stanley L Witkin showcases the innovative ways in which social construction may be understood and expressed in practice. He calls on experienced practitioner-scholars to share their personal accounts of interpreting and applying social constructionist ideas in different settings (such as child welfare agencies, schools, and the courts) and with diverse clientele (such as "resistant" adolescents, disadvantaged families, indigenous populations, teachers, children in protective custody, refugee youth, and adult perpetrators of sexual crimes against children). Eschewing the prescriptive stance of most theoretical frameworks, social construction can seem challenging for students and practitioners. This book responds with rich, illustrative descriptions of how social constructionist thinking has inspired practice approaches, illuminating the diversity and creative potential of practices that draw on social constructionist ideas. Writing in a direct, accessible style, contributors translate complex concepts into the language of daily encounter and care, and through a committed transnational focus they demonstrate the global reach and utility of their work. Chapters are provocative and thoughtful, reveal great suffering and courage, share inspiring stories of strength and renewal, and acknowledge the challenges of an approach that complicates evidence-based evaluations and requirements.
Author: Yilmaz, Recep
Publisher: IGI Global
ISBN: 1522597913
Category : Business & Economics
Languages : en
Pages : 400
Get Book Here
Book Description
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Author: Christopher E. Hackley
Publisher:
ISBN: 9780203377758
Category : Consumer behavior
Languages : en
Pages : 225
Get Book Here
Book Description
Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing.
Author: Jong S. Jun
Publisher: State University of New York Press
ISBN: 0791481891
Category : Social Science
Languages : en
Pages : 330
Get Book Here
Book Description
In this conceptual guided tour of contemporary public administration, Jong S. Jun challenges the limitations of the discipline which, he argues, make it inadequate for understanding today's complex human phenomena. Drawing on examples and case studies from both Eastern and Western countries, he emphasizes critical and interpretive perspectives as a counterforce to the instrumental-technical rationality that reduces the field to structural and functionalist views of management. He also emphasizes the idea of democratic social construction to transcend the field's reliance on conventional pluralist politics. Jun stresses that public administrators and institutions must create opportunities for sharing and learning among organizational members and must facilitate interactive processes between public administrators and citizens so that the latter can voice their problems and opinions. The future role of public administrators will be to transcend the limitations of the management and governing of modern public administration and to explore ways of constructing socially meaningful alternatives through communicative action and the participation of citizens.
Author: Francesco Duina
Publisher: Princeton University Press
ISBN: 1400849411
Category : Social Science
Languages : en
Pages : 269
Get Book Here
Book Description
This book offers a compelling new interpretation of the proliferation of regional trade agreements (RTAs) at the end of the twentieth century. Challenging the widespread assumption that RTAs should be seen as fundamentally similar economic initiatives to pursue free trade, Francesco Duina proposes that the world is reorganizing itself into regions that are highly distinctive and enduring. With evidence from Europe, North America, and South America, he challenges our understanding of globalization, the nature of markets, and the spread of neoliberalism. The pursuit of free trade is a profoundly social process and, as such, a unique endeavor wherever it takes place. In an unprecedented comparative analysis, the book offers striking evidence of differences in the legal architectures erected to standardize the worldview of market participants and the reaction of key societal organizations--interest groups, businesses, and national administrations--to a broader marketplace. The author gives special attention to developments in three key areas of economic life: women in the workplace, the dairy industry, and labor rights. With its bold and original approach and its impressive range of data, The Social Construction of Free Trade represents a major advance in the growing fields of economic sociology and comparative regional integration.
Author: Dave Elder-Vass
Publisher: Cambridge University Press
ISBN: 1107024374
Category : Philosophy
Languages : en
Pages : 297
Get Book Here
Book Description
Argues that versions of realist and social constructionist ways of thinking about the social world are compatible with each other.
Author: John R. Searle
Publisher: Simon and Schuster
ISBN: 1439108366
Category : Philosophy
Languages : en
Pages : 324
Get Book Here
Book Description
This short treatise looks at how we construct a social reality from our sense impressions; at how, for example, we construct a ‘five-pound note’ with all that implies in terms of value and social meaning, from the printed piece of paper we see and touch. In The Construction of Social Reality, eminent philosopher John Searle examines the structure of social reality (or those portions of the world that are facts only by human agreement, such as money, marriage, property, and government), and contrasts it to a brute reality that is independent of human agreement. Searle shows that brute reality provides the indisputable foundation for all social reality, and that social reality, while very real, is maintained by nothing more than custom and habit.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
Get Book Here
Book Description
