Marketing and Promotion of the Boston Convention and Exhibition Center PDF Download
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Author: PricewaterhouseCoopers LLP.
Publisher:
ISBN:
Category : Convention facilities
Languages : en
Pages :
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Book Description
Evaluation of: the convention center industry and related demand for facilites and services; the Boston Convention and Exhibition Center's potential market share of conventions and trade shows; best practices in the marketing of convention and trade show destinations; and the relationship between existing and planned hotel capacity and the rooms necessary for the Boston Convention and Exhibition Center to realize its potential market share.
Author: PricewaterhouseCoopers LLP.
Publisher:
ISBN:
Category : Convention facilities
Languages : en
Pages :
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Book Description
Evaluation of: the convention center industry and related demand for facilites and services; the Boston Convention and Exhibition Center's potential market share of conventions and trade shows; best practices in the marketing of convention and trade show destinations; and the relationship between existing and planned hotel capacity and the rooms necessary for the Boston Convention and Exhibition Center to realize its potential market share.
Author: Timothy Royce Graham
Publisher:
ISBN:
Category :
Languages : en
Pages : 51
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Book Description
The proposed expansion of the Boston Convention and Exhibition Center was approved by the Massachusetts legislature in 2009. In 2010, the governor put the expansion on hold citing an overstated economic impact. Proponents argue that expanding the convention center will lead to increased occupancy and significant economic benefits. But do the benefits outweigh the costs? The first part of this thesis provides an overview of the convention center market in the US as well as two case studies of convention centers that have undergone expansions. The second part closely examines the history and performance of the Boston Convention and Exhibition Center using data from the Massachusetts Convention Center Authority along with data from various other sources to project realistic economic costs and benefits of the expansion as currently proposed.
Author: Boston Redevelopment Authority
Publisher:
ISBN:
Category : Business relocation
Languages : en
Pages :
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Book Description
Author: Rob Davidson
Publisher: Routledge
ISBN: 113638037X
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Author: Robert R. Nelson
Publisher: Routledge
ISBN: 1135023859
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
Increase tourism in your community by designing and expanding your local convention and exposition services! This book provides you with solutions to the issues that can arise during the planning and production phases of constructing a facility as part of a community’s tourism infrastructure. In Current Issues in Convention and Exhibition Facility Development, you’ll find diverse perspectives from experts in a range of disciplines—including public policy, tourism, convention management, and urban planning. As more communities attempt to gain a share of the economically important meetings and exhibition market, this critical resource will aid university faculty, state and city government officials, and convention and visitors’ bureaus. Current Issues in Convention and Exhibition Facility Development examines the reasons why certain communities should create convention, event, or tourism centers. The strategies and tips presented in this book can help you select the most appropriate course of action for any given community, from locating the best area to build a center, to allocating space for an exhibition center in an already existing public building. This extensive guide addresses the political, economical, and environmental concerns that can prevent a convention center from ever leaving the drawing board. This book offers you practical advice on a number of concepts, including: linear planning in the first phase—ten questions communities must confront Dedicated Convention Centers (DCC)—the “mother lode” of convention/exhibit tourism capitalizing on the union of two industries—conventions and casinos the definition of “success” in the lifetime of a convention center capturing a share of the market without interfering with local venues the facts behind the illusions—investigating the empirical evidence behind the central myths of the convention and tradeshow industry Current Issues in Convention and Exhibition Facility Development is generously enhanced with figures, tables, models, and case studies to illuminate the facts you need to know to stay competitive.
Author: Boston Convention & Exhibition Center Project Management Team
Publisher:
ISBN:
Category : Convention facilities
Languages : en
Pages : 92
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Book Description
Author: Rob Davidson
Publisher: Routledge
ISBN: 1136380361
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Author: Massachusetts Convention Center Authority
Publisher:
ISBN:
Category : Convention facilities
Languages : en
Pages :
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Book Description
Author: Ruth P. Stevens
Publisher: Texere
ISBN:
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Author:
Publisher:
ISBN:
Category : Convention facilities
Languages : en
Pages :
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Book Description
